• Journal of Home Health Care Nursing
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• v.24 no.3
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• pp.336-344
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• 2017

Purpose: The purpose of this study was to examine job recognition of female nurses and perceived image of male nurses, and to investigate predictive factors affecting this perceived image. Methods: A survey was conducted between September and October 2015 with 143 female clinical nurses who worked at hospitals. Data were analyzed using the SPSS 21.0 correlation and multiple regression analyses. Results: The findings of this study were as follows : Female nurses recognition had positive correlations with images of male nurses. Social image(r=.41, p<.001), professional image(r=.45, p<.001), and nursing job prospects(r=.49, p<.001) were significantly correlated with perceived image of male nurses. Nursing job prospect(${\beta}=.193$, p=.049), perception that male nurses were suitable for their jobs(${\beta}=.329$, p<.001), mass media experience related to male nurses(${\beta}=.244$, p<.001), social image(${\beta}=.225$, p=.009) and professional image(${\beta}=.191$, p=.021) explained 42.7% of the variance in image of male nurses. Conclusions: The findings of this study suggest that nursing education and research should find concrete ways to improve perceived image of male nurses. It will enhance the quality of nursing service by improving male nurses' communication and collaboration with female nurses.

• Journal of Korean Public Health Nursing
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• v.24 no.1
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• pp.29-38
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• 2010

Purpose: To examine the image of nurses as perceived by nursing students and clarify the image determinants. Methods: Subjects were 260 nursing students from a nursing college in Chungcheongbuk-Do. They received and completed a structured questionnaire from March 12 to April 20. 2007. The questionnaire data was analyzed using SPSS Win 12.0. Results: The mean score of the image of nurses was 115.89 of a total 165. According to the subjects' general characteristics, the image of nurses was lower in 2nd and 3rd year nursing students who did not profess a religious affiliation, those without a nurse among their relatives, those who were neutral concerning nursing science, those whose perceived personality was negative, and in those whose perceived adaptability was moderate. The mean score of the image of nurses per item was 3.51 of a total 5, the lowest item of image of nurses was 'Many opportunities for promotion'. The mean score of factors determining the image of nurses was 3.86 of a total 5, the highest one was 'Nurses' expert knowledge'. Conclusion: Intervention to improve the image of nurses by nursing students is prudent.

• Journal of the Korean Institute of Oriental Medical Informatics
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• v.21 no.2
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• pp.1-9
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• 2015

Purpose: This study was conducted to investigate the perceived image of nurses on major and non-major students. Methods: The subjects were 120 nursing school students and 120 other university students in J province. The data was collected by using structured questionnaire. T-test, ANOVA were performed by SPSS/PC 20.0. Results: The score for image of nurses was as follows. special image($3.86{\pm}0.51$), traditional image($3.71{\pm}0.53$), individual image($3.53{\pm}0.85$), social image($3.43{\pm}0.58$), and grand mean($3.66{\pm}0.48$). Perceived image of nurses was significant difference between students of a major and non-major(t=6.390, p<.001). Conclusion: It is needed to monitoring of media for the improvement the perceived image of nurses and also nurses have to try to make an individual role model.

• Journal of East-West Nursing Research
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• v.21 no.2
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• pp.148-155
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• 2015

Purpose: This study examined image of nurses in relation to their job satisfaction perceived by hospital nurses. Methods: The subjects were 352 registered nurses working in two university hospitals and one general hospital. The data were collected from October 1 to October 30, 2012 using self-report questionnaires. The data were analyzed using the SPSS/WIN 18.0 program. Results: Mean scores for nurses' image and job satisfaction were $3.66{\pm}.44$ and $3.14{\pm}.33$. Significant positive correlation was found between image of nurses and job satisfaction perceived by hospital nurses(r=.515, p<.001). Conclusion: The result indicates that strategic plan for nursing practice is needed for improving nurses' image and job satisfaction perceived by nurses in hospitals.

• Korean Journal of Occupational Health Nursing
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• v.30 no.4
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• pp.156-166
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• 2021

Purpose: This study verified the characteristics and types of perceptions and attitudes toward a positive image of nurses, as perceived by new nurses, by applying Q-methodology. Methods: Participants were 37 new nurses serving at tertiary hospitals accommodating over 300 beds. Data were collected from April 1~30, 2021. Results: A positive image of nurses was categorized into four types: professional leadership, skilled empathy, experienced responsiveness, and cooperative sincerity. It is believed that this study will help establish a professional view of nurses by verifying the positive image of new nurses, who are likely to lead the future. Conclusion: Furthermore, by reducing the turnover of new nurses and increasing their job satisfaction, it would be possible to secure professional nursing personnel and the public's perception of good nurses, thereby contributing to the enhanced social status of nurses.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.103-111
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• 2019

The purpose of this study was to investigate how internal marketing affects self-efficacy and hospital image in university hospital nurses. In addition, it was to identify which factors of internal marketing is the most important factor perceived by the nurses. The sample consisted of 228 nurses working in one university hospital located in Changwon city of Gyeongnam province. The measurements included internal communication (5 items), empowerment (5 items), reward (3 items), education and training (5 items), working environment (3 items), leadership (5 items), self-efficacy (5 items), and hospital image (8 items) based on a review of related previous studies. Survey data were analyzed employing SPSS version 20.0 and AMOS version 20.0. The nurses rated internal communication (0.887) of the internal marketing sub-factors the most important, while they evaluated working environment (0.802) the lowest. The internal marketing perceived by nurses has a positive effect on self-efficacy (0.476) and hospital image (0.674). Nurses' self-efficacy also had a positive effect on hospital image (0.226). The findings reveal that the managers should build a positive climate of internal marketing activities in order to enhance nurses' self-efficacy and hospital image.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.3
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• pp.325-334
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• 2004

Purpose: The purpose of this study was to identify the image of nurses and the professional self-concept perceived by nursing students. Method: The subjects included were 93 students. The research tool was the Professional Self-Concept of Nurses Instrument(PSCNI) by Arthur and Image of Nurses by Yang. Result: 1. The professional self-concept consisted of 4 factors : flexibility, satisfaction, competence, empathy. 2. The image of nurse consisted of 4 factors : official image, maternal image, professional image. unfavorable image. 3. The average item score of PSCNI was $2.94{\pm}30$. 4. The average item score of nurse' image was $3.63{\pm}46$ 5. The Professional self-concept of nurses(p=.0001) and image of nurses(p=.001) was found to significantly according to satisfaction for major. 6. The correlation between professional self-concept and image of nurses revealed correlation of r=.315(p=.004). Conclusion: There was a association between professional self concept of nurses, image of nurses and satisfaction for major. Therefore it is required to develop education program and strategy that helps establish satisfaction for major so that nursing students can experience firm professional self concept and positive image of nursing.

• Journal of Korean Academy of Nursing Administration
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• v.15 no.4
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• pp.610-616
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• 2009

Purpose: The purpose of this study was to compare and analyze the nurses' image perceived by nursing and health allied college students in Korea. Method: The data was collected from October 15th to November 15th, 2004. Subjects were composed of 679 students in three-year Junior College. The data was analyzed by SPSS 12.0 PC+ Win. The difference of nurse' image among departments and locations of Junior College were analyzed by t-test, ANOVA and Tukey test. Result: The mean score of nurses' image 3.1 point of the total 5 point. Nurses' image is showed significantly difference according to the departments; the department of nursing (3.54), physical therapy (3.01), radiology (2.97), emergency medical technology (2.76) and clinical pathology (2.67). Nurses' image was significantly differed among the 4 domains according to 5 departments; 'the qualification of nurse', 'the role of nurse', 'the interpersonal relationship of nurse', 'the social participation of nurse'. Nurses' image formed through directly contacting with nurses' and seeing nurses' action (69.1%), watching nurse in TV drama (15.9%). Conclusion: It is considered that nursing and health allied college students were affected by inter-communications with nurses' more than by mass media.

• Korean Journal of Adult Nursing
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• v.17 no.1
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• pp.88-99
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• 2005

Objective: The purpose of this study were to: (1) describe the individual characteristics, perceived health status, body image, and health promoting behaviors of staff nurses working in a metropolitan hospital and (2) determine the relationship of perceived health status, body image, and health promoting behaviors. Methods: Data were collected from 311 staff nurses working at one of university affiliated hospitals using a self-administered questionnaire for perceived health status(SF 36 V2), body image(BAQ), and health promoting behaviors (HPLP-II) and using the report of year 2002 employee physical check-up results for health related characteristics. Results: Most of nurses were within the normal range of BMI, total cholesterol, and liver enzymes but 42.2% had systolic BP above 120mmHg and 37.3% hemoglobin below 12g/dL. Although 96.4% of BMI score indicated 'underweight' or 'normal', 'feeling fat' showed the highest. Among health promoting behaviors the most frequently reported one was spiritual growth and the least one was engagement in physical activity. In the correlational analysis, health promoting behaviors had the positive relationships with perceived health status, vitality, mental health, attractiveness, strength and fitness (p=.000 - .004). Conclusion: These findings provide information that is relevant in designing interventions to enhance health promoting behaviors among nurses working in a hospital.

• Korea Journal of Hospital Management
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• v.18 no.4
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• pp.18-38
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• 2013

This study aims to analyze the effect of quality of health care on perceived value, patient satisfaction and revisit intention. Especially, it was focused on outdoor environment, indoor environment, admission procedure, hospital image, service quality of physicians nurses medical technicians medical staff that patients perceived. Inpatients and outpatients were selected from three hospital in D city Questionnaire survey was employed to collect data from the subjects. For inpatients, indoor environment, admission procedure, hospital image and service quality of physicians have an effect on perceived value. Admission procedure, hospital image and service quality of physicians nurses medical technicians has an effect on the patient satisfaction. Hospital image and service quality of physicians nurses medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. For outpatients, Admission procedure, hospital image and service quality of physicians medical technicians have an effect on perceived value. Indoor environment, hospital image and service quality of physicians medical technicians medical staff has an effect on the patient satisfaction. Indoor environment, hospital image and service quality of physicians medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. They should evaluate customer satisfaction on their services and analyze various factors that affect on it to improve middle hospitals.