• Asia pacific journal of information systems
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• 제14권3호
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• 경영과학
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• 제29권2호
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• Educational Technology International
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• 제21권1호
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• pp.97-123
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• 2020

The purpose of this study is to investigate the emotions of students toward using digital textbooks, and to examine the factors affecting the emotions. This study examined the relationship between individual characteristics and computer usage, students' emotions, and the perceived learning effects. For this study, 2,950 1st grade middle school students participated in a survey which measured individual characteristics, computer usage behavior, emotions toward using digital textbooks, and perceived learning effects of digital textbooks. The results showed that positive emotions toward using digital textbooks were higher than negative emotions. The students' positive emotions were most affected by intrinsic motivation, self-regulated learning, and student's use of computers for learning and entertainment. Similarly, perceived learning effects were positively correlated to intrinsic motivation and self-regulated learning, but the students' positive emotions towards using digital textbooks was the strongest predictor. Digital textbook efficacy was the most influential factor that affected the students' negative emotions, while computer addiction was associated with negative emotions.

• 지역사회간호학회지
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• 제23권1호
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• pp.82-90
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• 2012

Purpose: The purpose of this study is to provide base data for preparing plans that North Korean (NK) Refugees can adjust themselves to our society with a healthy mind after they get over their health problems using the Health Belief Model, knowing the relationship between individual characteristics and health beliefs, and health behavior. Methods: The subjects were 304 NK adult refugees in Hanawon. Data were collected by demographic questionnaire, health behavior scale, self-efficacy scale, perceived benefit scale, perceived barrier scale, perceived seriousness, perceived sensibility, and individual characteristics. Results: The factors influencing the health behavior of NK refugees were perceived benefits, self-efficacy, the period in the third country and experience in being expelled to NK, and these variables were describing 31.4% of the health behaviors of refugees. Conclusion: The perceived benefits and self-efficacy of health belief and specific experiences related to refugee affected NK refugees' health behavior.

• 벤처창업연구
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• 제10권1호
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• pp.1-12
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• 2015

본 연구에서는 중소기업 종업원의 지각된 기업특성과 개인특성이 직무만족에 미치는 영향을 살펴보고 특히, 기존의 연구에서 확장하여 기업혁신성이라는 기업관련 변수를 추가하여 살펴보았다. 이러한 연구는 중소기업의 CEO들이 조직구성원의 직무만족을 유발시키고 변화하는 글로벌 사회의 환경에 초점을 맞추어 관리방안들을 모색할 수 있도록 하여 조직의 활성화를 도모하고, 경영의 개선이나 제도적 발전을 위한 제언이 될 것이다. 본 연구는 중소기업 종업원들을 대상으로 약 2개월간 실시하였으며, 실증적 분석의 결과 첫째, 중소기업 종업원의 지각된 기업특성과 개인특성이 직무만족에 정(+)의 영향을 미치는 것으로 나타났으나, 이중 직무스트레스가 직무만족에 영향을 미친다는 가설은 유의하지 않았다. 둘째, 중소기업 종업원의 지각된 기업특성과 개인특성이 기업혁신성에 미치는 영향관계 중 조직유연성과 CEO의 리더십, 회사의 의사소통과 부서간, 개인간 협력정도, 지각된 개인의 특성에서의 개인의 도전성은 기업혁신성에 영향을 미치는 것으로 나타났으나, 직무스트레스는 영향을 미친다는 가설은 유의하지 않았다. 셋째, 기업혁신성은 직무만족에 정(+)의 영향을 미치는 것으로 나타났으며, 네째, 기업혁신성이 종업원의 지각된 기업특성 및 개인특성과 직무만족 사이에서의 매개효과 검증에서는 조직유연성과 소통과 협력은 부분매개를, CEO의 리더십은 완전매개 하는 것으로 나타났고, 개인의 도전성과는 완전매개를, 직무스트레스는 매개효과가 검증되지 않았다. 이러한 결과는 독립변수인 중소기업 종업원의 지각된 기업특성과 개인특성은 직무만족과의 직접적인 관계일 뿐아니라, 기업의 혁신성에 따라 매개되는 간접효과도 가진다는 것을 시사한다. 그러므로 중소기업 종업원들의 직무만족을 높이기 위해서는 기업의 혁신활동의 성과도 중요하다는 것을 알 수 있었다. 특히, 리더십과 개인의 도전성은 기업의 혁신성을 통해 완전 매개되므로 중소기업 종업원의 직무만족을 높이기 위해서는 조직의 혁신성 노력이 동시에 추진되어야 효과가 있다고 할 수 있겠다.

• 한국IT서비스학회지
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• 제12권2호
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• pp.31-53
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• 2013

Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

• 성인간호학회지
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• 제17권1호
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• pp.88-99
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• 2005

Objective: The purpose of this study were to: (1) describe the individual characteristics, perceived health status, body image, and health promoting behaviors of staff nurses working in a metropolitan hospital and (2) determine the relationship of perceived health status, body image, and health promoting behaviors. Methods: Data were collected from 311 staff nurses working at one of university affiliated hospitals using a self-administered questionnaire for perceived health status(SF 36 V2), body image(BAQ), and health promoting behaviors (HPLP-II) and using the report of year 2002 employee physical check-up results for health related characteristics. Results: Most of nurses were within the normal range of BMI, total cholesterol, and liver enzymes but 42.2% had systolic BP above 120mmHg and 37.3% hemoglobin below 12g/dL. Although 96.4% of BMI score indicated 'underweight' or 'normal', 'feeling fat' showed the highest. Among health promoting behaviors the most frequently reported one was spiritual growth and the least one was engagement in physical activity. In the correlational analysis, health promoting behaviors had the positive relationships with perceived health status, vitality, mental health, attractiveness, strength and fitness (p=.000 - .004). Conclusion: These findings provide information that is relevant in designing interventions to enhance health promoting behaviors among nurses working in a hospital.

• 산업경영시스템학회지
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• 제29권3호
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• pp.96-102
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• 2006

The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics(Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM(Perceived Ease of Use, and Perceived Usefulness) were used to explain the research model. The suggested research model has been empirically tested with the questionaries. The result of research shows that the individual characteristics such as 'Perceived Enjoyment' and 'Self-Efficacy' and the variables of TAM have significant impact on users' intention using blog.

• 한국IT서비스학회지
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• 제11권3호
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

• 한국보건간호학회지
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• 제12권2호
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• pp.107-121
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• 1998

The purpose of this study was to test the revised Health Promotion Model of Pender and to determine the factors to promote health behavior for adolescents' smoking behavior. The subjects of the study was 783 boys of 4 high school students. among 39. schools locating in Daejeon metropolitan city. The data was collected from July 1st to 15th. 1997 by school health nurse The research tool were HPLP of Walker. Pender. General self-efficacy scale of Sherer. control scale was measured by subconcept of hardiness scale of Pollock. and perceived barrier. perceived benefit. activity-related-affect tool were made by researcher via literature review The data were analyzed by SAS program using frequency. t-test. ANOVA. Schefee test. regression. The results were as follows 1. The mean of total health promoting behavior was $2.27\pm.35$. Among sub domain of health promoting behavior, the highest score was interpersonal support$(2.72\pm.60)$. and the lowest was health responsibility $(1.58\pm.44)$. 2. There were statistically significant difference in total health promoting behavior according to religion. parenting style. school performance. girl friend. father's smoking of individual characteristics. 3. The socioeconomic status. smoking, parent pattern. family structure of individual characteristics and experience domain associated with perceived benefit. perceived barrier. activity-related affect. interpersonal influence of behavior-specific cognition and affect domain. The perceived barrier. self-efficacy. girl friend and father's smoking of interpersonal influence. and control explained $25.8\%$ of variance of health promoting behavior. From above results school health nurse has to emphasize on health responsibility for health promotion of adolescent. But they couldn't intervene for parent pattern. socioeconomic status. family structure of individual characteristics and experience domain. it could be possible for school health nurse to promote health of adolescents through improving perceived barrier. also develop program to increase self-efficacy and through parent health class for fathers. Above results point to the importance of including parents in smoking prevention effort targeting adolescents. Because increasing control also promotes health of adolescents. it should be studied further about the specific measure. To verify the variables for increasing the fitness of health promoting model. it needs further replication of the research.