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A Study on Factors Affecting Intention using Blog  

Kim, Jun-Woo (Department of Business, University of Incheon)
Kim, Yon-Soo (Department of Industrial and Management Engineering, University of Incheon)
Park, Cheon-Woong (Graduate School of Business, University of Incheon)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.29, no.3, 2006 , pp. 96-102 More about this Journal
Abstract
The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics(Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM(Perceived Ease of Use, and Perceived Usefulness) were used to explain the research model. The suggested research model has been empirically tested with the questionaries. The result of research shows that the individual characteristics such as 'Perceived Enjoyment' and 'Self-Efficacy' and the variables of TAM have significant impact on users' intention using blog.
Keywords
Blog; TAM; Cyber Community;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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