• Journal of the Korea Society of Computer and Information
• /
• v.21 no.10
• /
• pp.21-28
• /
• 2016

The aim of this research is to analyze Perceived Usefulness(PU) and Perceived Ease of Use(PEOU) based on Technology Acceptance Model in , and how viewing experiences and knowledge of motion graphics have an impact on attitude toward using and behavioral intention to use. Both usability for learning and usability for appreciation in terms of PU have significant correlations with the degree of satisfaction and immersion, and behavioral intention to use. On the other hand, PEOU has an influence on degree of exhibition satisfaction and immersion, and onto behavioral intention to use with the exception of intention to revisiting . Unlike PU or PEOU, previous viewing experiences do not have correlation with attitude toward using and behavioral intention to use. Only previous knowledge of motion graphics has a correlation with degree of satisfaction and immersion, and behavioral intention to use. As the influence on PU and PEOU's attitude toward using and and behavioral intention to use has been verified, our findings show that two variables of TAM enable the prediction of user's technology acceptance on digital exhibitions and as a result prove the suitability for TAM as an evaluation model for digital exhibition of remediating the originals. This study offers a fresh understanding of the importance of motion graphic effects which influence attitude toward using and behavioral intention to use from the perspective of curating methodology.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2003.11a
• /
• pp.67-77
• /
• 2003

The object rye of this study is to analyze the relationship of the main variables - perceived usefulness (PU) and perceived ease of use (PEOU) - wi th self-efficacy and IT service quality. In result, we show that IT service quality effects on PEOU and PU, and computer self-efficacy effects on PEOU.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.969-981
• /
• 2010

This study explains the consumer acceptance of smart clothing using the extended Technology Acceptance Model (TAM); in addition, it compares the difference in the path hypotheses of the perceived group and nonperceived group from the aspect of the extended TAM. A total of 815 copies of questionnaire were collected from a web-based survey in March 2009. Structural equation modeling was used to examine the entire pattern of intercorrelations among the constructs and to test related propositions using an AMOS 5.0 package. The fitness of the extended TAM explains the process of the adaptation of smart clothing. Technology Innovation (TI) and Clothing Involvement (CI) were confirmed as antecedent variables to affect TAM. In the perceived group, Technology Innovation (TI) and Clothing Involvement (CI) showed significant impacts on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while Technology Innovation (TI) did not influence the Perceived Ease of Use (PEOU) in the non-perceived group. Perceived Ease of Use (PEOU) influenced the Perceived Usefulness (PU) and indirectly influenced Attitude (A) through the Perceived Usefulness (PU) in both groups. In addition, Perceived Usefulness (PU) did not influence Acceptance Intention (AI) but indirectly affected Acceptance Intention (AI) through Attitude (A). Therefore, Attitude (A) was found to be an important parameter in the adaptation of smart clothing in both groups. This finding implies that consumers first perceive the usefulness of smart clothing, then take favorable attitudes towards the smart clothing, and finally have the intention to adopt it. Strategies for publishing and informing consumers of the functions of smart clothing and usefulness in life are necessary; in addition, understanding what useful values they expect from the clothing is also crucial.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.2
• /
• pp.71-80
• /
• 2022

Using the TAM, this study investigates the impact of Perceived Usefulness(PU), Perceived Ease of Use(PEOU) of the Animal-Crossing users on game satisfaction(DOS), immersion(DOI), and the relationship between user's attitude and intention through the google online survey. The decorative elements of the game generate a healing effect and more than half of the survey participants share game activities with the online community in terms of PU. In the case of PEOU, the survey participants positively evaluate the technological advancement such as graphics and sounds of the game. In addition, both high degree of satisfaction and immersion in the game have significant correlations with the intention for replaying the game and intention for recommending the game to others.

• Asia-Pacific Journal of Business
• /
• v.8 no.1
• /
• pp.15-32
• /
• 2017

This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people's intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.

• 한국노년학
• /
• v.39 no.1
• /
• pp.109-125
• /
• 2019

This study examined factors that prevent older adults from using computers and/or smartphones for their health information search and health management. This study conducted face-to-face survey of a total of 240 older adults aged over 65. Based on the responses of open-ended questions, this study conducted semantic network analysis. The results showed that low level of perceived usefulness(PU) (e.g., information I want to find, detailed information, and trustworthiness) and perceived ease of use(PEOU) (e.g., how to search for information, how to install applications, and visibility) are main factors that prevent older adults from using computers and/or smartphones for their health information search and health management. Furthermore, based on the results of semantic network analysis, further hierarchical regression analysis confirmed that PU and PEOU were positively associated with intention to use mobile application. Thus, the results imply that increasing older adults' PU and PEOU can promote their intention to use mobile application.

• Asia pacific journal of information systems
• /
• v.27 no.3
• /
• pp.176-190
• /
• 2017

This study aimed to investigate the roles of three health-oriented personal factors-health technology innovativeness (HTI), health consciousness (HC), and health information orientation (HIO)-in determining Koreans' perceptions about telemedicine. Based on an extended version of the technology acceptance model (TAM), two perceptual components-perceived usefulness (PU) and perceived ease of use (PEOU)-of telemedicine were considered for this investigation. Data from 699 usable surveys were analyzed using path analysis. The results from the path analysis indicated that while HTI and HC had no or limited effects on the PU and PEOU of telemedicine, the effects of HIO on those two perceptual components of telemedicine were statistically significant. Moreover, the results from the path analysis showed that there were significant regional differences in the effects of HTI and HC on the PU and PEOU of telemedicine. In general, these effects were greater among the metropolitan residents than they were among the rural residents.

• Fashion & Textile Research Journal
• /
• v.18 no.1
• /
• pp.38-47
• /
• 2016

This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.

• Asian Journal for Public Opinion Research
• /
• v.7 no.3
• /
• pp.143-168
• /
• 2019

With much attention being paid to the rapid growth of wrist-worn smart devices, this study aimed to examine the micro-processes that determine an individual's adoption of smart bands and smartwatches. Primarily relying on the theoretical background of the extended technology acceptance model (TAM II), this study explored relationships between three groups of predictors-social, personal, and device-oriented-and the three main components of the original TAM: perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI). Results from the path analysis indicated multiple factors played significant roles in increasing the PU, PEOU, and BI of wristworn smart devices: subjective norms, social image, self-efficacy, perceived service diversity, and perceived reasonable cost. The main findings from this research contribute to significantly improving the understanding of the main factors leading people to adopt wrist-worn smart devices.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.9
• /
• pp.505-516
• /
• 2020

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.