• Asia Marketing Journal
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• v.21 no.4
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• pp.25-43
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• 2020

Although ready meals have recently increased their market share in the Korean food industry, a literature review found that the use of ready meals triggers feelings of guilt in homemakers. Such guilt arises as a result of several factors apparently related to consumers' health. Consequently, levels of guilt might be expected to vary depending on consumers' perceived health locus. The present study aims to examine (a) how health locus affects guilty feelings about ready-meal consumption, (b) how the effect varies in relation to the consumption of different types of ready meal, and (c) the relationship between consumers' guilty feelings and willingness to buy ready meals. Three dimensions of health locus of control (HLC) -internal HLC (IHLC), powerful-others HLC (PHLC), and chance HLC (CHLC)- were presumed to influence consumers' feelings of guilt in association with ready meals. Data were collected via an online survey, and participants were randomly assigned to either of two groups: one group was instructed to heat meals in a microwave (ready-to-heat [RTH] group, n=104) and the other cooked using a pan with additional ingredients (ready-to-cook [RTC] group, n=101). The study found that guilty feelings about consuming RTH meals increased in line with increased external HLCs, namely, PHLC and CHLC. For the RTC group, guilt increased in line with increased PHLC. IHLC had no significant effect on guilty feelings in either group. Willingness to buy ready meals decreased for both groups as consumers' feelings of guilt increased. Even RTC meals, which require more time and energy in food preparation, did not reduce guilty feelings among consumers with higher PHLC. RTC meals are preferable for consumers with higher CHLC, since their sense of greater involvement in the cooking process alleviates their feelings of guilt. Cooking with already prepared and uncooked ingredients brought fun and joy, both for the participants and their significant others. This interpretation may be developed into a strategic plan by ready-meal producers to strengthen their marketing strategy.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.397-404
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• 2021

The web-based crowdfunding platform provides small-cap companies the opportunity to reduce financial risks and to reliably produce new products through pre-orders. Meanwhile, crowdfunding projects are also helping companies as a channel to test new products before mass production. Despite these advantages, from the point of view of businesses and consumers, it is true that web-based crowdfunding platforms have limitations in the retail environment. For example, the limited social elements of a web-based platform are somewhat in conflict with the basic characteristics of crowdfunding projects - which inevitably demand high social influences for the success. As such, understanding the mechanisms of social factors of crowdfunding platforms from the consumers' perspective is important. Therefore, in this study, we empirically tested the effect of social factors of crowdfunding platform on consumer participation and evaluation. Based on the Social Influence Theory and Social Presence Theory, we developed a conceptual framework where the social group size and social presence of other backers were the independent variables and the purchaser's intention to participate as the dependent variable. In the results, the size of the social group size and the perceived social presence have a significant positive effect on purchaser's participation intent. In addition, the social presence had a greater influence on the purchaser's intention to participate than the size of the sponsor's social group. We believe that our findings contribute to the extant literature by empirically demonstrating the valid effect of social factors of crowdfunding platforms on consumer evaluations.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.225-234
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• 2021

This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.713-720
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• 2022

The objective of this study is to provide the basic data for the development of educational programs for the prevention of infectious diseases targeting the elderly by researching the degree of personal hygiene practice, perceived risk of infection, and knowledge and importance of infectious diseases for the prevention of infectious diseases of the elderly. Using the structured questionnaire for a month of October in 2021, this study surveyed total 110 elderly people in their 65 or up by using the one-to-one individual interview method through the Gallup Korea. The collected data was analyzed by using the IBM SPSS Statistics 25.0 Program. In the results of analyzing the ranking by converting it into Borich's needs formula and then totaling up the degree of importance and knowledge, it was researched as the 1^st place for the transmission path of infectious diseases, the 2^nd place for the preventive method of infectious diseases, the 3^rd place for the treatment method of infectious diseases, the 4^th place for the handling procedure in case an infectious disease was doubted and confirmed, and the 5^th place for the major symptoms of infectious diseases. The results of this study could contribute to the improvement of infection preventive practice through the provision of proper information to subjects, by providing the basic data for the development of educational programs for the elderly reflecting the needs of prevention and management of infectious diseases.

• Journal of Industrial Convergence
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• v.20 no.2
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• pp.71-78
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• 2022

This study intends to present a desirable vision so that students can focus on their studies and adapt to the dental hygiene major education perceived by dental hygiene students in un-contact lecturess situations by preparing measures to increase student satisfaction with the dental hygiene department. Data collection was conducted using a self-reported questionnaire from students in the dental hygiene department at universities in Seoul, Chungcheong, and Gangwon from June 20 to August 19, 2021. Variables according to the general characteristics of the subjects were analyzed using t-test and one-way ANOVA, and the post hoc test was verified by Tukey. The correlation between variables was Pearson's correlation, and the factors affecting dental hygiene and students' major satisfaction were multiple regression. The self-directed learning ability of dental hygiene students was 3.57 points, learning immersion was 3.02 points, and major satisfaction was 3.54 points. Dental hygiene students were found to have higher major satisfaction with higher grades, higher college life satisfaction, and higher learning immersion and self-directed learning ability. Therefore, it was found that systematic program development and application is necessary to improve major satisfaction in difficult circumstances due to COVID-19.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.1-10
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• 2022

As the importance of ICT use in education grows, this study analyzes the differences and characteristics of perceptions of educational fields and industries on the use of Edutech, and proposes policy suggestions for revitalizing Edutech by deriving requirements. Accordingly, a survey was conducted on 201 teachers and 100 companies, and IPA analysis, Borich's needs, basic statistics, and t-test were conducted to find out the necessity and utilization of Edutech. As a result, they were highly aware of the need for the use of Edutech, and perceived that the support or accessibility for Edutech was insufficient. Accordingly, direct exchange between on-site teachers and companies from the product development stage to utilization and follow-up management, professional support for the introduction of Edutech, simplification of the purchase process and deregulation, customized support and training programs according to the characteristics of teachers are required. In the future, it is necessary to consider the changes in education that will occur after COVID-19 and establish appropriate product development and spread strategies.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• International Journal of Advanced Culture Technology
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• v.10 no.2
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• pp.148-153
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• 2022

This thesis investigates the meaning of a performer's energy taking into an account of the full bodily engagement as the flow of energy and/or psychophysical readiness focusing specifically on the significance of qualitative bodily transformation. In this contemporary era, the dominance of performer training and its approaches to acting/training has very frequently meant that how to play a character in a textual based approach by emphasizing on interpreting and impersonating the role as real as possible. In this sense, as a performer trainer, from my observation and research findings shows that it is common for the term energy is not to be motivated by what a performer's body needs within a specific moment in specific performance which they are working on. To address the problematic issues, this thesis begins by interrogating the practical meaning of transformation with addressing the principle and process of movement by means of the flow of energy on stage. For a performer, inhabiting/integrating his/her body and mind as oneness and/or unity means s/he sincerely encounter, confront, and therefore listen to his/her body in here and now. Because since the performer's physical appearance completely defined his/her psychological state, no one can play either the past or the future in the moment. In this manner, an appropriate use of energy synonymous with the flow of energy correspondence with the given time and space in which the performer's body informs and initiates movement as necessary action. To be precise, the performer's bodily movement either visible or invisible in a sense of training and rehearsal is perceived as attaining or achieving psychophysical involvement as the full body engagement which enable to make the event happen in the right moment. Here, this thesis argues that the significance of a performer's inner intensity reminds us of the necessity of qualitative transformation on which the performer could discover his/her own mode of awareness as well as a way his/her body function in the given circumstance. From this point of view, this research finding would advocates that the performer's body maintains in the field of energy flow where his/her conscious effort and/or mindfulness disappear. The performer's movement is a manifestation of the whole bodily engagement by means of being as real in that moment rather than representing reality.

• The Korean Journal of Franchise Management
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• v.13 no.1
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• The Journal of the Acoustical Society of Korea
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• v.41 no.3
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• pp.287-301
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• 2022

The present study aims to investigate the difference of soundscape evaluation results from on-site field test and laboratory test which are commonly used for soundscape surveys. In order to do this, both field and lab tests were carried out at four different areas in Cheongju city. On-site questionnaire surveys were undertaken to 65 people at 13 points. Laboratory listening tests were carried out to 48 adults using recorded sounds and video. Laboratory tests were undertaken to two different groups who had experience of field survey or not. Also, two different sound reproduction tools, headphones and speakers, were used in laboratory tests. As a result, it was found that there is a very close correlation between sound loudness and annoyance in both field and laboratory tests. However, it was concluded that there must be a difference in recognizing the figure sounds between field and laboratory tests since it is hard to apprehend on-site situation only using visual and aural information provided in laboratory tests. In laboratory tests, it was shown that there is a some difference in perceived most loud figure sounds in two groups using headphones and speakers. Also, it was analyzed that there is a tendency that field experienced people recognize the figure sounds using their experienced memory while non-experienced people can not perceive the figure sounds.