• 유통과학연구
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• 제16권12호
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• pp.23-31
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• 2018

Purpose - The purpose of this study was to set brand awareness and brand image as independent variables from Keller's (1993) definition of brand equity and to analyze whether those variables have an influence on customer satisfaction and customer loyalty with perceived quality and value as mediator variables. Research design, data, and methodology - Data is collected through questionnaires from 200 of responders. Survey respondents were young people who use convenience stores. Questionnaires were tested in October 2017. SPSS and AMOS were used for structural equation as an analysis method. Results - The analysis results specified above can be summarized as follows: 1) Brand awareness had statistically significant influence on perceived quality and perceived value; 2) Brand image had a positive (+) influence on perceived quality and had no significant influence on perceived value; 3) Perceived quality and perceived value had a significant influence on customer satisfaction, and customer satisfaction had a statistically significant influence on customers' repurchase intention. Conclusions - Brand awareness and brand image had an influence on young consumers' decision-making process for purchasing PB food products. Convenience stores have to focus on developing food products with brand awareness and brand image more suitable for satisfying consumer preferences.

• 패션비즈니스
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• 제10권1호
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• pp.106-119
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• 2006

The purpose of this study was to analysis how perceived beauty service quality, perceived value influenced on purchase intention of customers. Moreover, this study was suggested strategic solutions for beauty managers and employees to build efficient marketing strategies in order to maximize customer satisfaction. For research method, SPSS 12.0 program was used and for the accuracy of precision of a measuring instrument reliability test was applied. And then simple and multiple regression analysis were performed to examine the effects of independent variables to dependent variables to dependant variables. The results of this study were five folds: the higher perceived service quality of beauty service was, the higher perceived value, satisfaction, word-of-mouth, and intention of revisiting were; the higher perceived value was, the better satisfaction, word-of-mouth, and intention of revisiting were; technical service quality was single most important factor affecting influence on perceived value, satisfaction, word of mouth, intention of revisiting, and functional service quality and physical service quality were listed second and third.

• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.221-245
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• 2008

Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users' adoption to Mobile Internet. In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users' value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users' intrinsic attributes and how perceived users' network effects affect users' value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users' intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users' emotional value. Moreover, this study found that perceived users' network effects could affect users' monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users' value adoption by bridging the gap between mobile internet studies and actual practice.

• 가정과삶의질연구
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• 제24권5호
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• pp.161-174
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• 2006

This study examined different individual and parental factors that affect children's achievement motivation. For an analysis, perceived competence, intrinsic locus of control were included in individual variables. For parental variables, parental support and achievement pressure and marital conflict were examined. The sample consisted of 561 fifth and sixth grade children. Statistics and methods used for the data analysis were Cronbach's alpha, Factor analysis, frequency, percentage, Pearson's correlation, and Hierarchical Regression. Several major results were found from the analysis. First, girl's achievement motivation was higher than boys. No age difference was found between fifth and sixth grade. Second, boy's and girl's achievement motivation had a positive correlation with perceived competence, intrinsic locus of control, parental support and achievement pressure but a negative correlation with parental marital conflict. Third, important variables predicting boy's and girl's achievement motivation were perceived academic competence, parental achievement pressure and perceived social competence. Important variables predicting boy's individual and social oriented achievement motivation were perceived academic competence and parental achievement pressure. On the other hand, important variables predicting girl's individual oriented achievement motivation were perceived social competence, perceived academic competence, intrinsic locus of control and parental achievement pressure. Important variables predicting girl's social oriented achievement motivation were parental achievement pressure, perceived academic competence and mother's support.

• 지역사회간호학회지
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• 제13권4호
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• pp.699-709
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• 2002

Purpose: This descriptive study was aimed to assess the perceived benefits/barriers of exercise in community-dwelling adults in K city in Korea, and to provide a basic data for developing an exercise program for them as a nursing intervention. Method: The study subjects were 520 adults who lived in the K city. The data were collected from February 2 to March 5, 2002. The perceived benefits/barriers of exercise were measured by the Exercise Benefits/Barriers Scale (EBBS). The EBBS was developed by Sechrist. Walker, & Pender (1987) and revised by Jang & Shin (1999). Results: The adults reported that the exercise benefits were moderately high and the exercise barriers were moderately low. A significant relationship was found between the reported level of exercise and the perceived benefits/barriers of exercise. Age, gender, marital status, education, residence type were significantly correlated with perceived exercise benefits/barriers (p<.05). Conclusion: Community health nurses should plan exercise programs that minimize the perceived barriers to exercise and enhance the perceived benefits of exercise. In addition, those exercise programs should be implemented in the consideration of several demographic characteristics of the clinents.

• 한국정보시스템학회지:정보시스템연구
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• 제19권4호
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• pp.137-165
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• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• 한국산업정보학회논문지
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• 제10권4호
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• pp.1-15
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• 2005

본 연구는 개인의 내재적 동기와 외재적 동기가 정보기술에 대한 태도에 미치는 영향을 살펴보기 위해 온라인 커뮤니티를 중심으로 선행연구를 고찰하고, 개인의 내재적 동기와 외재적 동기가 태도에 미치는 영향력 관계를 살펴본다. 현재 가장 활발하게 활동하는 커뮤니티에 대해 총 252명으로부터 실증 자료를 수집하였으며, 검증결과 지각된 사용 용이성은 지각된 유용성과 지각된 즐거움에, 지각된 즐거움은 지각된 유용성과 온라인 커뮤니티에 대한 태도에 지각된 유용성은 온라인 커뮤니티에 대한 태도에 유의한 영향을 미치는 것으로 나타났다.

• 패션비즈니스
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• 제18권1호
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• 한국학교보건학회지
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• 제16권1호
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• pp.55-66
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• 2003

This study was conducted to evaluate the differences of perceived stress level and stress coping behavior for 360 elementary school children in rural area and 360 in urban area. The questionnaire survey was done from December 10 to December 20, 2001. The results were as follows: 1. There was no significant difference of perceived stress level between rural and urban areas, but there were significant difference of stress coping behavior between them. 2. Significant difference of perceived stress level and stress coping behavior among groups of grade was found. 3. There was significant difference of perceived stress level and stress coping behavior between male and female. 4. There was significant difference of stress coping behavior according to perceived stress levels In conclusion, perceived stress level and stress coping behavior in elementary school children were different according to their grade and sex. It is important to teach them proper stress coping method, depending on their grade and sex. But, we have to focus on the development and application of stress self-control program, which enables children to cope with stress for themselves. Based on: 1. Before starting the study, the subjects should be examined about whether they have ever been on stress education program before or not. 2. The educational environments and the development and implementation of teaching program for the proper stress coping method are needed. 3. This study was performed through the questionnaire for perceived stress level and stress coping behavior, but various methods like observation, person-to-person interview should be used for the further in-depth study.

• 간호행정학회지
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• 제16권4호
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• pp.428-436
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• 2010

Purpose: The purposes of this study were to describe events resulting in perceived hurts in nursing, and to identify factors influencing forgiveness in clinical nurses. Methods: The study was a descriptive correlation design. From May to July, 2009, the researcher used interviews to collect data from 148 clinical nurses from five hospitals in D city. Results: Clinical nurses received perceived hurt from peer-nurses, care-givers, and doctors, and the reasons for the perceived hurts were blame, neglect, and valuation. Levels of forgiveness in clinical nurses were different according to who caused the perceived hurt, the degree of the perceived hurt, and endeavors to resolve the perceived hurts. Levels of forgiveness in clinical nurses were negatively correlated with age, degree of perceived hurt, and degree of anger expression, and positively correlated with degree of self-esteem. The strongest predictors of forgiveness in clinical nurses were degree of anger expression, age, and degree of hurt. Conclusion: The findings of the study suggest that nursing staff should be able to identify reasons for perceived hurt in clinical nurses and provide a forgiveness program for each nursing situation.