The purpose of this study is to understand an appreciation and a perceptive structure of "keijeok" image by Semantic Differential Technique and Factor Analysis. The data used in this study was obtained by the questionnaire survey carried out in Pusan metropolitan city. 15 adjective pairs in the survey were evaluated by the Semantic Differential scales graded 7 ranges from 1(very good) to 7(very bad). A total of 452 samples were collected by the survey and analyzed for this study. The results are as follows; First, 15 variables comprehended to "keijeok" image were estimated as a positive conception(LT 4.0). What's more, residents may perceive "keijeok" image as intangible and aesthetic aspect such as "fresh", "pleasant", "clean". Second, the result of factor analysis shows that factor I which express the major conceptual meaning of "keijeok" image tends to have intangible or aesthetic adjective pairs rather than concrete, whereas factor II which has the weaker meaning compared with factor I may represent a functional aspect of "keijeok" image. It can explain that the perceptive structure of "keijeok" image may be largely influenced by subjective sense, then added or concreted with objective conception or environmental situation. The results can be considered as an important matter which should be reflected at the stage of environmental planning for people's amiable and desirable place.
In the modern popular culture, a significant code is not the truth itself but the seeming truth. To fulfill this function, it is a mythology that has a transcendental power to eliminate any doubt and mystery. That is to say, cultural uniqueness is understood as an identical thing through mass communication, and people perceive it as a similar cultural community. In this process, mythology form and accumulate the matrix of mythological meaning by eliminating the difference between the reality and the illusion. Such a matrix forces a meaningless and unconditional truth and practice without any criticism and reconsideration. This paper tries to extract art and cultural characteristics of mythological image through examining the relationship among mythological image, history, and ideology. For this aim, we make use of Roland Barthes' signs and Daniel Boorstin's image as a basic analytical tool. After that we examine the characteristics of mythological image appeared in modern cultural discourses and the relationship between mythological image and modern popular culture. Furthermore, we consider the mythological image expressed in modern fashion, which has the nature of commodity aesthetics.
Purpose: This study aims to investigate the relationship between ESG activities (Environment, Social, Governance) of coffee shops and their brand image, purchase intention. Research design, data and methodology: To test the hypothesis, a survey was conducted for about one month from May to June, 2021, and a total of 311 people responded to the survey, and the responses from 311 copies were used for the analysis. Validity and reliability analysis were performed, and the relationship between latent variables was empirically analyzed using the structural equation modelling. Results: The results of the study are as follows. First, among the ESG activities of coffee shops, the environmental and social sectors had a significant positive (+) effect on the brand image, but the governance aspect showed no significant effect on the brand image. Second, it was found that the symbolic image and the empirical image had a significant positive (+) effect on the purchase intention, but the functional image did not have a significant effect on the purchase intention. Conclusions: The results of this study suggest that as the number of coffee shops and the heated competition are increasing, it is possible to build a differentiated brand image through ESG activities rather than relying on the functions and services of competing products.
For a safety supervision, watching a restricted area so that no one go there is very important. This has been mostly accomplished by people. They keep an eye on many monitors at onece for a long time. It, however, is too simple and boring to concentrate it for a long time. So it's worth while to construct a watching system by image processing. And the system we made is now actually working at a certain hydroelectric power plant and some other restricted areas in Japan.
In the history of animation, which created by Yuri Norstein is one of the best animations in the world. Out of all animations that Yuri Norstein created, is one animation that most people have hard time to understand because unexpected images and complicated structure of this animation get us confused. And also since this animation is based on Yuri Norstein's childhood memories and his own experiences, people who doesn't understand Russian culture and history will be lost. The purpose of this study is to analyze created by Yuri Norstein through the crystal-image in of Deleuze. According to Deleuze, we can see and understand unorganized time through the crystal-image which is the door way understanding and recognizing the time-image. In the there are some of the crystal-image appears. Eternity episode is one of the Crystal-images. In eternity episode we can see a peaceful life as simply continue endlessly. This is also the part that shows subject of animation and time itself accoding to Deleuze. By Yuri Norstein reflects Deleuze's claims that time-image we think and realize through crystal-image is eventually human life and universe.
Che Guevara spearheading the Cuban Revolution was not only the icon as the revolutionary to the New-leftists of the 1960s advocating the ideology of Marxism but, as the cultural revolutionary, had a tremendous influence on the younger generation living in the digital age Che Guevara take on a figure of both the symbol of the Leftist but the romantic revolutionary because he had the external features such as black beret, red stars, military upper jackets and trousers, beard and pipe tobacco. In fact, the symbolic image of Che Guevara was made as the popular image by the avantgarde artists and political vanguard forces of the times under the necessity of Cuban government. Afterwards, the image of Che Guevara has been patronized in making people of aware of the resistant and revolutionary image to capital, power and the power of the media and symbolized as the resistant image to the American capital as well as the revolutionary guerrilla. And his image has continued to be reproduced and symbolized for the commercial and political purposes and as the enthusiastic image of youth culture. This can be seen as having been created as a new image by the popular culture formed by the development of the cyber culture and mass media in the cyberspace shaped by contemporary 'N' generations. The use of Che Guevara's symbolic image was made in the fashion field as well as in the cultural and artistic circles. The borrowing of the icon of Che Guevara represented in a fashion field is attributed to his free spirit, and it can be seen that fashion exists as the vehicle for representing both the symbol system and the sign system containing ideologies and texts as the communicator of resistance to the regime and to social issues. Therefore, this study attempted to investigate the commercial iconization of Che Guevara in the 1990s by comparing the ideology of the symbol in the 1960s and the 1990s and inquire into the borrowing of his image by the fashion domain as well as the fashion worn by him by reference to domestic books and materials on the fashion site. Thereby, this study attempted to make clear that the borrowing of Che Guevara in the realm of fashion since the 1990s not only contained the meaningful interpretation as the symbolic code in the culture of young people living in a digital era but fashion performs an intervening role in the cultural phenomenon.
The purpose of this study was to examine the relationship of participation in jazz dance to body image and mental health in an attempt to make a contribution to the spread of jazz dance. The subjects in this study were 183 people who were selected by purposive sampling from a population of Seoul and Gyeonggi province residents who were at the Western age of 18 and up. The selected people took general education courses at colleges, attended cultural centers or fitness clubs, or learned dance for all. One instrument used in this study to assess their body image was Jourard and Secord(1954)'s Body Cathexis Scale, which was modified into six factors and 39 items. The other was Kim Gwang-il, et. al.(1978)'s 46-item inventory, which translated Rickles and Rock(l976)'s SCL-90 with 90 items to suit Korean circumstances. That inventory was modified into 31 items and four factors. For data handling, factor analysis, reliability analysis, regression analysis and path analysis were utilized. The findings of the study were as follows: 1. The extent of jazz dance participation had an impact on their body image. Those who performed jazz dance more frequency had a better image about their health and the lower part of the body. 2. The level of jazz dance participation exerted an influence on their mental health. A longer participation term led to more interpersonal sensitivity, and a higher participation frequency was followed by more somatization. 3. Concerning the causal relationship of participation in jazz dance to body image and mental health, the participation frequency affected health, the image of the lower part of the body and somatization in the firsthand manner, and the image of the lower part of the body had a firsthand impact on interpersonal sensitivity, hostility, anxiety and depression. Accordingly, the image of the lower part of the body played a crucial role as a parameter in the relationship between the jazz dance participation frequency and mental health.
The purpose of this study is to compare the expert group's recognition with general people's recognition about the image of the future on geo-technoloies. The survey targeting to 215 experts and to 598 people had been completed from July to August, 2017 by a research firm. The research result showed that energy was selected as the first priority by expert group and climate environment, geologic environment, mineral resources and material, living place, space-earth research, and the fourth industrial revolution were sequence ranked by experts. Also, it was analyzed that climate environment was recognized as the first priority and geologic environment, energy, mineral resources and material, living place, space-earth research, the fourth industrial revolution were ranked in sequence by general people group.
Journal of the Korean Society of Fashion and Beauty
/
v.3
no.1
s.4
/
pp.61-71
/
2005
Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.
This study examined the predisposing, enabling and need factors, based on Andersen's behavioral model, affecting intention to use community organizing services at a community welfare center. 725 people aged 20 and older who lived in Gwang-jin-gu participated in this study and multiple linear regression analyses were utilized to analyze the deputation. The results demonstrate that intention to use is primarily affected by predisposing factors, age and duration of education. Female and more educated people were significantly associated with the intention to use community organizing services. Enabling factors, reputation and image of the community welfare center significantly affect intention to use community organizing services. People are more likely to use community organizing services when there is higher reputation of the community welfare center and better image of the community welfare center. Finally, intention to use is primarily affected by welfare consciousness, a need factor. People who have liberal welfare consciousness are more likely to use community organizing services. These findings provide implications and suggestions for increasing intention to use community organizing services at a community welfare center.
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