• Title/Summary/Keyword: Penetration Strategies

검색결과 64건 처리시간 0.026초

스마트콘텐츠 기업의 시장진입 전략에 관한 연구 (A Study on Market Penetration Strategy for Smart Contents Providers)

  • 이철선;김종호
    • 디지털산업정보학회논문지
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    • 제8권4호
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    • pp.263-272
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    • 2012
  • Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

글로벌 미디어 사업자의 한국 시장 진입 특성 (Penetration Strategies of Global Media Companies into Korean Market)

  • 이문행
    • 한국IT서비스학회지
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    • 제12권3호
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    • pp.195-205
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    • 2013
  • Global media companies like Sony, Fox, Vivendi, and Disney expand their activities aggressively to foreign markets. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on two companies Fox and Sony who manage successively in Korean market. Particularly, these two media companies launched in Korean market several channels, joint venture companies with Korean partners and have expanded.Korean channel in East asian countries.

SM 엔터테인먼트의 글로벌 시장 진출 특성 (Penetration Strategies of SM Entertainment in Global Market)

  • 이문행
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.77-92
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    • 2014
  • Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

이중 여자 비동기 발전기를 포함한 풍력단지 시모의 해석 (Time Domain Simulation Analysis For Wind Farm with DFAG)

  • 조성구;송화창;이장호
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2009년도 추계학술대회 논문집
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    • pp.439-442
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    • 2009
  • As a result of increasing environmental concern, the penetration of renewable power on power systems is now increasing. Wind energy can be considered as the most economical energy sources to generate electricity without depletion of fossil fuel. The penetration of wind energy from wind farm is getting larger and larger, so we need adequate control strategies for wind farm. To devise adequate control strategies for wind farm, time domain simulation analysis needs to be performed. This presents a Simultaneous Implicit-based time domain simulation algorithm for wind farm with DFAG (Doubly Fed Asynchronous generator) connected to the external power systems. This paper shows an illustrative example with a 5-bus test system.

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아시아 중재 선진국의 국제중재 허브 육성전략 사례 분석 및 시사점 - 싱가포르와 홍콩을 중심으로 - (Case Studies and Implications on Development Strategies of International Arbitration Hub in Major Asian Countries: Focused on Singapore and Hong Kong)

  • 이상하;하충룡
    • 한국중재학회지:중재연구
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    • 제29권4호
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    • pp.101-120
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    • 2019
  • This study examines the development strategies of the arbitration industry in Singapore and Hong Kong, and its purpose is to provide implications for the development of the arbitration industry in South Korea. The main strategies implemented by Singapore and Hong Kong to develop the arbitration industry are as follows: first, improvement of the arbitration law system; second, active support of the government for promoting the arbitration industry; third, build up of an effective arbitration expert training system; and fourth, an arbitration-friendly attitude of the court. In order for South Korea to become an international arbitration hub in Northeast Asia, it is necessary to refer to the above-mentioned strategies. In addition, South Korea needs to develop marketing strategies that can differentiate itself from Singapore and Hong Kong, such as the development of an arbitration system in connection with the 4th Industrial Revolution, differentiation of the disputes sector, use of geographical advantages and a penetration pricing strategy, and support of the Korean Commercial Arbitration Board. In terms of marketing strategy, there are few studies on the development strategy of the arbitration industry in South Korea. In this respect, this study has academic value and differentiation.

A Study on E-business Possibility through the Characteristic Analysis of Smart Phone Market in South Asia : Focusing on Vietnam

  • Kim, Dong-Hwa;Sung, Seo-Dae
    • 동아시아경상학회지
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    • 제5권3호
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    • pp.33-40
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    • 2017
  • Purpose - This paper suggests approaching methods for a way of strategies for traditional market extend and new ebusiness, market development, and plan of new product in the future and develop a way of method for cooperation through analysis on the smart phone market trend in different culture, effectively. Research design, data, methodology - As research design, data, and methodology, this paper suggests new idea and approaches from comparing characteristics analysis of smart phone market in different culture in AEC. This paper takes data to analysis from ITU, World Bank, AEC, and IMF. These organizer's data can be trusted as official society in the world. This paper can prove market and the characteristics of society through the corresponding results. Results - This paper can suggest the novel idea on market development and the big possibility depend on ACE country and can describe the possibility on new market because of low smart phone market penetration and low digital market penetration. Conclusions - This paper concludes to develop e-business, culture friendly ship, linking with education, development of appropriate technology depend on country, and should develop new strategy for market extend to low penetration.

정보전대응을 위한 컴퓨터 포렌식스 기반 모의실험1) (A Simulation Model for the Response of Information-Warfare based on Computer Forensics)

  • 최용락;고병수;박명찬
    • 안보군사학연구
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    • 통권1호
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    • pp.391-421
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    • 2003
  • While the social activities using Internet become generalized, the side effect of the information security violation is increasing steadily and threaten the countries which is not ready to prevent from offensive penetration such as the Information-fighter or Cyber-military. In this paper, we define the concept and characteristics of the modern Information-Warfare and analyze various kinds of threatened elements and also examine the recent trend in other countries. And introducing Computer Forensics raised recently for the confrontation against the security violation in the future, we will show the developing strategies and the necessity in order to response cyber attacks. These developing strategies can be used to ensure and re-trace the technical evidence for the security violation and to achieve the disaster relief effectively. So we hope that can apply them to the actual preparation through developing cyber trial test of the defense and attack for the Information-Warfare.

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학습곡선을 기반으로 한 신재생에너지 설비가격 평가 (Estimation of Equipment's Cost of New & Renewable Energy Based on Learing Curve)

  • 황성욱;김정훈;원종률
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2005년도 추계학술대회 논문집 전력기술부문
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    • pp.165-167
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    • 2005
  • Nowadays the concern about development and diffusion strategies of new & renewable energy and its technologies is getting higher globally as Kyoto Protocol has taken effect this year and oil has been rising in price tremendously. Developed countries have already commenced the study and research for this problem and are looking for various solutions. In this paper, environment of new & renewable energy in Korea is analyzed and estimated using the learning curve, which has been powerfully used for analyses of end-use equipments' characteristics in existing studies, as a pre-study for proposing appropriate strategies and feasible methods. The sample study shows how prices of facilities affect on the penetration of new & renewable energy.

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Transcutaneous antigen delivery system

  • Lee, Mi-Young;Shin, Meong-Cheol;Yang, Victor C.
    • BMB Reports
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    • 제46권1호
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    • pp.17-24
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    • 2013
  • Transcutaneous immunization refers to the topical application of antigens onto the epidermis. Transcutaneous immunization targeting the Langerhans cells of the skin has received much attention due to its safe, needle-free, and noninvasive antigen delivery. The skin has important immunological functions with unique roles for antigen-presenting cells such as epidermal Langerhans cells and dermal dendritic cells. In recent years, novel vaccine delivery strategies have continually been developed; however, transcutaneous immunization has not yet been fully exploited due to the penetration barrier represented by the stratum corneum, which inhibits the transport of antigens and adjuvants. Herein we review recent achievements in transcutaneous immunization, focusing on the various strategies for the enhancement of antigen delivery and vaccination efficacy.

Study on Integrated Workflow for Designing Sustainable Tall Building - With Parametric method using Rhino Grasshopper and DIVA for Daylight Optimization

  • Kim, Hyeong-ill
    • KIEAE Journal
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    • 제16권5호
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    • pp.21-28
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    • 2016
  • Purpose: The Objective of this study is to explore the capabilities of an integrated modelling and simulation workflow when applied to an experiment-based research process, aimed at deriving daylight optimization strategies specific to tall buildings. Methods: Two methods were devised to apply this workflow with the help of DIVA and Rhino/Grasshopper. The first method is a multiple variant analysis by setting up an appropriate base case and analysing its daylight and energy performance, forming the basis of comparison for subsequent cases for design variants. The second method involved setting up the base case within a site context and conducting a solar irradiation study. An architectural variables such as overhang and shading device, were then defined as inputs in the parametric definition in Grasshopper to control the selected variable. Results: While the first method took advantage of the speed and efficiency of the integrated workflow, the second method was derived based on the ability to directly process simulation data within the integrated, single-software platform of the proposed workflow. Through these methods, different architectural strategies were explored, both to increase daylight penetration and to reduce radiant heat gain. The focus is on methods by which this workflow can be applied to facilitate the experimental derivation of daylight optimization strategies that are specific to tall building design.