• Korean Journal of Organic Agriculture
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• v.26 no.3
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• pp.327-349
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• 2018

The purpose of the study focuses on the agriculture education services in the changing rural areas conditions such as population decline, aging society, and returning farmers. The study reviews the effects of agricultural education services on returning farmers and local residents for satisfaction, intention for recommendation, and intention to continue participation. Further, the study aims to investigate any difference in the level of satisfaction for two groups. The results suggested that there is a meaningful difference between return-farmers and local residents. Among the demographic variables, age and income showed a notable difference. However, sex, level of education and type of household did not suggest noticeable differences. In addition, the study accessed agricultural education from a service perspective and analyzed its service quality and customer satisfaction, loyalty and relationship using a service profit chain model. Like the result of most other studies, the analysis showed that these had positive relationships. While the study focused on the efficiency of agriculture education training program in agriculture technology centers, the study carries a meaningful value in that it discovered a meaningful difference in the satisfaction level between returning farmers and locals despite the fact that agriculture education was applied as a part of service. In practical terms, the study pointed out the need for consumer-centered education that reflects the characteristics of the groups rather than standardized education.

• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.59-80
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• 2008

Theoretically, this study reviewed effects that career orientation and entrepreneurial support programs as entrepreneurial support program of participation have on entrepreneurial intention. Based on this review, a research model was made. Then, this study empirically analyzed research hypotheses by classifying universities which establish entrepreneurship courses supported by Small and Medium Business Administration (as of 2006) and ones which do not into Seoul and regions, and business department and engineering department. Results of the empirical analysis were summarized as follows: First, career orientation was not significant in terms of entrepreneurial support program of participation. Second, autonomy orientation, technical competence orientation, managerial competence orientation, and entrepreneurial creativity orientation out of career orientation had significant positive effects on entrepreneurial intention, while security orientation resulted the same significantly positive effects but statistically insignificant. Third, entrepreneurial support program of participation had significant influence on entrepreneurial intention.

• Survey Research
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• v.12 no.1
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• pp.1-30
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• 2011

The purposes of the present study were to analyze correlation of vote behavior and attitude and vote intention in the pre-survey, and to investigate the efficient method of predicting the voting result from the pre-surveys. The previous attitude is measured by the support for the candidate, political self-confidence, self-efficacy and opinion on present issues. The vote intention is surveyed by the past election participation and degree of election interest. Real voting behavior is surveyed by the post enumeration, and the pre-survey and both post-survey are conducted to the same person to analyze the correlation of voting behavior and pre-survey. The real election participation is highly correlated with vote intention, election interest and past election participation. Almost respondents did not change the supporting candidate from the poll survey to the election vote. It is shown that the voting behavior at election of the nonrespondent of pre-survey can be predicted with the demographic charater and attitude of present issues.

• The Journal of Fisheries Business Administration
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• v.41 no.1
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• pp.93-112
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• 2010

The purpose of this study is to understand general perception of utilizing whale resources and preference for implementing whale watching tourism. This article examines perception of whale resources and identifies preferred types of the whale watching program in the feasibility of a whale watching tourism. And also analyzing the causal effect between perception of the whale resources and intention for participating in regarding the types of whale watching tourism. The results of this study showed that there are high interest in protecting and preserving of whale resources and low intention to resume the operation of commercial whale hunting. For utilizing of whale resources, we need to consider developing whale watching tour as ecotourism. The interest and watching for whale resources have a high level of relation with participating intention in whale tourism. Participation of whale tourism will be induced by developing new types of whale tourism to meet the interests for whale resources, This approach is hoped by authors to provide useful data for implementation of whale tour program and establishing improvement plan of whale tourism.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.217-228
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• 2019

This study was designed to investigate the effect of exercise prescription service on user satisfaction and reuse intention of fitness center users in C region, Gangwon-do. The subjects of this study were 250 fitness center users aged 20 and over. Survey was conducted to examine users satisfaction and reuse intention. The final analysis data is 227 copies and the results are as follows. First, there was a significant difference in sex at the facility of satisfaction of use(t=2.308, p=.022). The marriage showed a significant difference in the price among user satisfaction(t=2.490, p=.014) and reuse intention(t=-1.968, p=.05). Age showed significant differences in the duration of participation(F=7.117, p=.000), frequency (F=6.171, p=.000), and intensity(F=2.791, p=.027). User satisfaction showed significant differences according to price(F=6.171, p=.000), leader(F=3.083, p=.017) and reuse intention(F=2.699, p=.032). There was a significant difference in education groups in terms of duration of participation(F=3.656, p=.007) and frequency(F=3.164, p=.015). leader(F=5.170, p=.001) and price(F=2.899, p=.023) were different in user satisfaction. Jobs showed a significant difference in the duration of participation(F=4.685, p=.000), intensity(F=2.373, p=.023) and reuse intention(F=4.840, p=.000). Monthly income showed a significant difference in user satisfaction(F=4.651, p=.001) and facility(F=2.606, p=.037). Second, there was a significant difference in the duration of participation according to presence or absence of exercise prescription service(t=-4.410, p=.000). There was also significant differences in the user satisfaction(t=-7.951, p=.000), leader(t=5.304, p=.000), facility(t=2.033, p=.043) and reuse intention(t=4.640, p=.000) in terms of the presence of exercise prescription service. Third, in the relation between exercise prescription service and the participation level, there was a significant effect of the leader(β=.221, p=.001) and the price(β=.135, p=.045) of user satisfaction, and the reuse intention(β=.182, p=.007). Fourth, among the user satisfaction influenced by exercise prescription service, facilities(β=.178, p=.005) and leader(β=.497, p=.000) were found to affect reuse intention.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.223-233
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• 2018

This study examined the factors influencing the suicide prevention gatekeeper participation of 299 grassroots organizational leaders in Gangwon province. For this purpose, participation of activities of suicide prevention gatekeeper was classified into performance intention and intervention level. Performed hierarchical multiple regression analysis by setting participation motives which showed a significant correlation with participation of suicide prevention gatekeeper as independent variables. As a result of the analysis, participation motives affecting performance intention were a sense of mission as a leader, benefits or rewards for activities, the meaning and purpose of suicide prevention, government policy. And participation motives affecting intervention level were invitation of public officials, the meaning and purpose of suicide prevention. Based on the results of this study, suggested implications for the participation of suicide prevention activities in community grassroots organizations and suggestions for future activation.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.331-339
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• 2018

The purpose of this study was to know the effects of flow in line dance class on happiness and continuous participation intention in elementary student. By using purposive sampling 271 questionnaires had been used for practical analysis. Collected data were put to frequency analysis, exploratory factor analysis reliability analysis, correlation analysis, and multiple regression analysis using the SPSS Win Ver. 22.0 program. The results of these analyses were as follows. First, the autotelic experience, the concentration, the sense of control and the sense of achievement which are the subordinate variables of the flow, were all found to have significant effects on the confidence, the autotelic experience, the sense of control and the sense of achievement which are the subordinate variables of the flow, were found to have significant effects on the self-realization, the autotelic experience, the concentration, and the sense of achievement which are the subordinate variables of the flow, were found to have significant effects on the enjoyment. Second, the autotelic experience, the concentration, and the sense of achievement which are the subordinate variables of the flow, were found to have significant effects on the continuous participation intention. Third, the confidence and the enjoyment, which are the subordinate variables of the happiness, were found to have significant effects on the continuous participation intention.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.185-194
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• 2016

Several game developers or publishers adopt open innovation strategies to reduce R&D costs and increase user loyalty about their games. User communities play an important role in increasing users' interests in the game because they can share game information and skills in user communities. In this regard, this study explored key antecedents of game user participation intention in user community. We developed a research model by integrating perceived risk into theory of planned action. The theoretical model was tested by using survey data collected from 110 "Suddenattack" game users. Partial least squares (PLS) was utilized to analysis the research model. The findings of this study indicate that both perceived usefulness and perceived enjoyment play an important role in forming attitude toward community. However, contrast to our expectations, perceived risk has no signifiant effect on perceived usefulness, perceived enjoyment, attitude toward community and participation intention. While attention toward community significantly influences community participation intention, social norms are not significantly related to it. The analysis results help game developers or publishers establish effective strategies and policies to increase user participation intention in user community.

• International Journal of Contents
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• v.18 no.1
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• pp.65-75
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• 2022

This study aims to reveal the various differences within the factors that influence use satisfaction, continuous use intention, and media substitution intention, specifically in regard to the use motives and use behaviors of Netflix viewers. This study's results demonstrate that the following various factors affected use satisfaction, continuous use intention, and media substitution intention in differential ways. Firstly, the diversity of content influenced use satisfaction to a greater degree than social relations; and the diversity of content, social relations, and active participation all positively influenced continuous use intention. In other words, the more positively users appreciated the diversity of content, and the more strongly they had social relations, and the more actively they participated within communities, the greater degree to which they increased their continuous use intention for Netflix. However, the diversity of content and the convenience of use also had a negative effect on the media substitution intention for Netflix, which means that the more diverse the content and the more convenient the use of Netflix, the fewer the number of users who intended to cancel Netflix and subscribe to another OTT service or resubscribe to traditional media sources.