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http://dx.doi.org/10.14400/JDC.2016.14.8.185

A Study on Antecedents of Game User Participation Intention in User Community in an Era of Convergence  

Hong, Seil (School of Business, Yeungnam University)
Kim, Byoungsoo (School of Business, Yeungnam University)
Publication Information
Journal of Digital Convergence / v.14, no.8, 2016 , pp. 185-194 More about this Journal
Abstract
Several game developers or publishers adopt open innovation strategies to reduce R&D costs and increase user loyalty about their games. User communities play an important role in increasing users' interests in the game because they can share game information and skills in user communities. In this regard, this study explored key antecedents of game user participation intention in user community. We developed a research model by integrating perceived risk into theory of planned action. The theoretical model was tested by using survey data collected from 110 "Suddenattack" game users. Partial least squares (PLS) was utilized to analysis the research model. The findings of this study indicate that both perceived usefulness and perceived enjoyment play an important role in forming attitude toward community. However, contrast to our expectations, perceived risk has no signifiant effect on perceived usefulness, perceived enjoyment, attitude toward community and participation intention. While attention toward community significantly influences community participation intention, social norms are not significantly related to it. The analysis results help game developers or publishers establish effective strategies and policies to increase user participation intention in user community.
Keywords
Online Game; User Community; Theory of Reasoned Action; Perceived Risk; Convergence;
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Times Cited By KSCI : 7  (Citation Analysis)
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