• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.1
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

• Journal of Environmental Science International
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• v.19 no.7
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• pp.879-888
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• 2010

The consciousness of environmental education has increased for the last decades, and schools make efforts for education in the systematic environment. To keep pace with trends such as the open school and the open class, students, teachers and parents are actively participating in environmental education programs. Parents' active participate in environmental education programs will provide excellent basis to operate environmental education efficiently and advise fruitful operation of environmental education programs. In addition, as parents play an important role of deciding the students' life habits or attitudes about environment, their participation is greatly meaningful. This study was conducted to 203 fourth and fifth graders in M elementary school in Ulsan city that operated the model school for protecting the forest from March to December, 2009 and their parents in order to examine the effects of parents' participation in environmental education programs, and the results are as follows. First, the student group with parents who participated in environmental education programs showed higher interest in surrounding environment of the school. Second, the student group with parents who participated in environmental education programs showed higher environment sensitiveness and environmental practice intention. Third, the parent group who participated in environmental education programs showed higher environmental sensitiveness and environmental practice intention. Fourth, the parent group who participated in environmental education programs showed higher satisfaction about the program. As the result of the study, environmental education programs with parents' participation attracted their active interest and participation about school environment problems, and a lot of conversation and attention between students and parents who participated in environmental education programs improved the students and their parents' environmental sensitiveness and environmental practice intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.231-244
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• 2020

With the rapid progress of the 4th industrial revolution, technical human capitals are considered to be the core competing factors of the enterprise. Technical manpower training of the 4th industrial revolution through technical education has become an essential task of venture start-ups. The opening of technical training courses and the education support system of companies are increasing, but the shortage of technical manpower is getting worse. This study was conducted to analyze the factors affecting participation intention of the 4th industrial revolution technology education. The research model was established based on the model of goal-directed behavior. For the analysis, 250 valid questionnaire data were used to test with a structural equation model. The results of the study are as follows. First, attitude had a positive effect on the intention to participate in education. Second, subjective norms had a positive effect on the intention to participate in education. Third, the perceived behavioral control has not been tested for a significant influence on educational participation intention. Fourth, positive and negative anticipated emotions had a significant effect on educational intention. The impact of significant variables were found in the order of positive anticipated emotions, attitudes, negative anticipated emotions, subjective norms. On the other hand, as a result of testing the mediating effect of desires, it was found that desires plays a mediating role between attitude, subjective norm, perceived behavioral control, positive anticipated emotions, negative anticipated emotions, and participation intention. In particular, the causal relationship between perceived behavioral control and intention to participate in education was not significant, but perceived behavioral control had a significant effect(full mediation) on participation intention through desires. Based on the results of this study, the following implication were suggested. First, the model of goal-directed behavior(MGB) was applied to the technical education field. Second, the direct relationship between antecedent variables and behavioral intentions was simultaneously tested. Third, unlike the existing education-related research, the factors affecting participation in education were analyzed. Fourth, the importance of desires for education were suggested.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.507-514
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• 2016

This study was to find out relations among sports values of participants in sport for all, satisfaction of participation and intention to adhere to exercise. Objects of study were participants in sport for all and data had been collected by convenience sampling method. Among 250 copies of data, 233 copies had been used for final analysis. Collected data had been analyzed with frequency analysis, correlation analysis, multiple regression analysis by using of SPSS 21.0. The results from those processes are as below. First, value of personality, physical value, psychological value, and social value have positive effects on satisfaction of participation. Second, value of personality, psychological value, value of entertainment and physical value have positive effects on intention to adhere to exercise.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.19-33
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• 2018

Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

• Journal of Distribution Research
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• v.8 no.2
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• pp.85-101
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• 2003

The purpose of this study is to identify the factors that influence the decision of participation in B2B E -marketplaces and explain the nature of their influence on the decision. Using survey data from 135 senior managers in business-to-business firms, the authors analyzed factors affecting the participation intention of e-marketplaces. We found that expected benefits, switching costs, the primary task environment, the secondary task environment, the macro environment, technological opportunism and complimentary asset have a significant relationship with the intention of participation in E-marketplaces. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• The Journal of Information Systems
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• v.30 no.2
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• pp.1-27
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• 2021

Purpose Even if many startups firms have developed innovative items and a potential for success, they often have a limited financial resources, which makes them difficult to do business. To overcome this financial difficulty, startups have used one of fintech services, called crowdfunding that can be a good alternative to solving the difficulty of financing. The purpose of this study is to empirically validate the proposed research model that investigates the reasons of trusting crowdfunding platform, which positively leads to two outcomes - intention to participate and word-of-mouth for reward-based crowdfunding project. Design/methodology/approach We proposed several factors categorized as trust, information quality, and platform traits that have a positive impact on trust of crowdfunding platform, which positively leads to intention to participate and word-of-mouth of crowdfunding. The collected(n=285) from individuals who have participated in crowdfunding project was analyzed with SmartPLS 3.0 to test proposed hypotheses. Findings The results showed that all proposed variables (website reputation, crowdfunding familiarity, digital storytelling, information quality, and interaction) had a significant impact on crowfunding platform trust with exception of product differentiation. In addition, crowfunding platform trust was positively associated with participating intention and word-of-mouth. Based on findings, we discussed the research results and implication alone with a direction for future studies.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.183-199
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• 2022

With the consumption of smart phone content increasing rapidly, the short clip market in China is rapidly growing. TikTok, a short clip platform, has achieved great business success. However, there is not much research done on TikTok platform from the customers' perspective. To this end, this study aimed to verify the relationship between the social network characteristics on the TikTok platform, attachment toward the TikTok platform, user participation, social identity, psychological distance and reuse intention through an empirical investigation. In August 2021, a survey was conducted on consumers on the subject of TikTok platform in China. The results of the study are as follows. First, the social network characteristics significantly affected the user participation and the attachment. Second, both the attachment and the user participation had a significant impact on reuse intention. Third, user participation had a significant impact on attachment. Fourth, social identity played a significant moderating role in the relationship between social network characteristics and user participation. Fifth, Psychological distance played a significant moderating role in the relationship between social network characteristics and attachment. The results of this study are expected to provide theoretical and practical implications for research on TikTok platform.

• Korean Journal of Environment and Ecology
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• v.16 no.3
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• pp.287-295
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• 2002

The purpose of this study is to make theoretical foundations and collect basic data about citizen participation in Urban Park. To accomplish the purpose, a questionnaire survey was employed in Choansan Urban Neighborhood Park. The contents of questionnaire consist of the socioeconomic characteristics and the level of interests in park, the cognition of park management, the intention of participation of park management. 63 samples of total 75 respondents were used for final analysis. As a result of the analysis, most of respondents were interested in the park and they recognized the current park management affirmatively. They expressed strong intention of the participation in park management and this tendency existed in the group of old man, large income earner, men with great interest of the park strongly. Especially, the difference of intention of the participation in park management according to the level of interests in park supported the existing results of research.

• Journal of the Korean Association of Geographic Information Studies
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• v.25 no.1
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• pp.44-55
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• 2022

The purpose of this study is to determine how the factors that form the spatiality of an idle space affect the behavioral intention of tourists, and to confirm the role of local participation between the spatiality-forming factors and behavioral intentions. For this purpose, data from travelers was gathered and the study model was put to the test. As a result of the study, it was confirmed that physical factors, behavioral factors, and psychological factors had a significant effect on the intention of tourists. In addition, it was confirmed that local participation partially plays a mediating role between the spatiality-forming factors and behavioral intentions. According to the results of the study, the necessity of local participation and the measures were discussed when using the idle space, and it was suggested that additional research needs to be carried out targeting various idle spaces.