• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.71-81
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• 2020

This study is intended to determine the effects of volunteering participation motivation on major satisfaction and continuance willingness in ophthalmic optics students. To achieve this, a survey was empirically carried out to ophthalmic optics students. The research findings showed that self-development among participation motivation factors had a significant effect on major satisfaction and continuance willingness, leisure on continuance willingness, and major satisfaction on continuance willingness in the relationship between the effects of volunteering participation motivation on continuance willingness and major satisfaction in ophthalmic optics students, respectively, adopting 3 hypotheses. On the other hand, leisure had no significant effect on major satisfaction, interpersonal exchange on major satisfaction, and interpersonal exchange on continuance willingness, respectively, rejecting 3 hypotheses. Which suggest that the high self-development willingness of college students as a factor of college volunteering participation motivation causes them to have pride and specialization in their major. Consequently, pride and specialization in major cannot only increase an understanding of personality and major, but maintain a positive attitude, leading to a long-continuous willingness, not a simple one-time service.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.73-93
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• 2021

This study typifies fashion mobile plays in a digital environment and explores the experiential value created by them through a case study of a fashion brand mobile app. For the case analysis, mobile plays were divided into four types: intrinsic motivation/active participation, intrinsic motivation/passive participation, external motivation/active participation, and external motivation/passive participation, depending on the mobile players motivation and level of participation. Among the global fashion brand mobile apps released from 2009 to 2019, 16 cases suitable for the analytical framework were used for final analyses. The main results are as follows. First, mobile play value include characteristics such as networkability, immersion, hyper-spatiality, and super-temporality in addition to the attributes of a traditional play such as spontaneity, uncertainty, regularity, and playfulness. Second, the four types of mobile play provide participants with an experiential value such as creative value, emotional value, social value, and exploitative value. This study has academic implications in terms of introducing a new framework that can typify mobile plays and suggest practical implications for what experiential value fashion companies can give consumers through mobile app marketing.

• English Language & Literature Teaching
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• v.13 no.3
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• pp.227-251
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• 2007

The development and use of computer mediated communications (CMC) as a tool for teaching and learning English has grown considerably in recent years. The purpose of this study is to investigate factors related to learners' participation, achievement, and satisfaction in EFL classes using web-based bulletin boards. The total number of 77 university students participated in this study. Three domains and eight independent variables investigated in this study were a learner-related domain (attitudes toward CMC, intrinsic motivation, extrinsic motivation, attitudes toward writing), an interaction-related domain (student-student interaction, teacher-student interaction), and an environmental domain (physical support and design of the web site). In order to determine interrelation of variables correlation analysis and multiple regression analysis were used. The results of this study showed that the factors predicting a learner's participation were instrumental motivation, attitudes toward writing, and teacher-student interaction. The factors explaining a learner's achievement were learner's participation and attitudes toward writing, and the factors predicting a learner's satisfaction were integrative motivation, student-student interaction, teacher-student interaction, physical support and learner's participation.

• International Commerce and Information Review
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• v.10 no.2
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• pp.211-232
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• 2008

This research intends to explore two questions: 1) how the service qualities of trade exhibitions affect the participant's satisfaction, and 2) how participation motivation moderates the relationship's between the service quality and satisfaction. For this purpose, the service qualities were measured with respect to three components: 1) core services, 2) physical environments, and 3) personal services of trade exhibitions. The results showed that the core services had largest impact on the participant's satisfaction among three components. The influence of the personal services was next strong, and the impact of the physical environment was weakest. Participation motivation was shown to moderate the effects of core services and personal services on satisfaction, but its moderating impact on the relationship between physical environments and satisfaction was not observed.

• Korean Journal of Social Welfare Studies
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• v.40 no.3
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• pp.125-148
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• 2009

This study suggests hypothetic models and tests about the mediating effect of volunteer motivation which effects on the personal characteristic of hospice volunteer the participation level of volunteer activities and durability. Also, this study suggest a theoretical base for the seeking of hospice volunteer participation revitalization. This research participated 200 volunteers who attended the Autumn Conference in 2007 and 132 volunteers from five hospice organizations. The summary of research results is that the volunteer motivation of self-protection, career, social, understanding and value are endogenous variable and the 8 paths of Agreeable${\rightarrow}$self-protection, Agreeable${\rightarrow}$career, Neuroticism${\rightarrow}$career, Agreeable${\rightarrow}$social, Agreeable${\rightarrow}$understanding, Agreeable${\rightarrow}$value, Neuroticism${\rightarrow}$value, Extroversion${\rightarrow}$value valid. The path of social motivation${\rightarrow}$the participation level of volunteer activities, understanding motivation ${\rightarrow}$ the participation level of volunteer activities, value motivation${\rightarrow}$the participation level of volunteer activities are valid in the participation level of volunteer activities as an endogenous variable. The path of understanding motivation ${\rightarrow}$ the durability level of volunteer activities, value motivation ${\rightarrow}$ the durability level of volunteer activities, the participation level of volunteer activities ${\rightarrow}$ the durability level of volunteer activities are valid in the durability level of volunteer activities as an endogenous variable. Also, this study test the mediating effect an attended direct effect as the central figure and based on the these results, the revitalizations of hospice volunteer participant are suggested as an proposal.

• Journal of Family Resource Management and Policy Review
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• v.4 no.2
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• pp.91-107
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• 2000

The purpose of this study is to understand what needs housewife volunteers want to be satisfied with and try to find the way to satisfy them, examining empirically their participation motivation and activity satisfaction. The major findings of the study were as follows: 1) the housewife volunteers’participation motivation was composed self-developmental, self-actualization, altruistic dimensions and the mean score of self-actualization was the highest. 2) the self-development motivation was proved significantly different in housewives’age, their last child’s age, religion. the altruistic motivation was proved significantly different in their religion. 3) the housewife volunteers’activity satisfaction was proved significantly different in the level of self-developmental motivation, self-actualization, and altruistic motivation. Namely, the higher the level of self-development motivation, self-actualization, and altruistic motivation was, the higher activity satisfaction was. 4) the variables that influence on housewife volunteers’activity satisfaction were family support, self-development motivation, self-actualization, job appropriateness.

• Journal of the Korea Safety Management & Science
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• v.7 no.5
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• pp.107-117
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• 2005

Zohar(1980) emphasized the influence of social, organizational, and psychological context in occupational safety and health study. With this research trend, Neal, Griffin, and Hart(2000) developed a sequential safety climate model. In this paper, author examined the usability of their model the relationships among safety climates, safety knowledge, safety motivation, and safety performance(safety compliance and safety participation). The author conducted a survey to 207 manufacturing workers, and the chief results of statistical analysis are as follows : 1) the leadership has positive effects on safety knowledge and motivation, 2) the precaution activities has only positive on safety knowledge, 3) the safety system has only on safety motivation, 4) the safety knowledge and motivation have positive effects on safety compliance and participation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.6807-6815
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• 2015

The aim of this study was to verify the effects of simulation-based high-risk neonatal care education on learning satisfaction, class participation, learning motivation and clinical competency of Nursing Students. The participants were 118 nursing students in year 3 in D college. The questionaire survey on learning satisfaction, class participation, learning motivation and clinical competency were conducted before and after education to the nursing students. The data was analysed by the SPSS WIN 17.0 program. The results showed that the scores of learning satisfaction, class participation, learning motivation and clinical competency were significantly higher than before education. Also, clinical competency have significant relationships with learning satisfaction, class participation and learning motivation.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.97-107
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• 2020

This Study designed to examine the effects of participation motivation of Dance Sports Activation. The dance sports club participants were selected by systematic stratifies cluster random sampling method. The questionnaire was given to 320 members of badminton club members and engaging in the range activity from March 2019 to April 2019. After collecting the questionnaires, I exclude 20 unreliable questionnaires which were incomplete, incorrectly marked or double marked, and used 300 questionnaires for the study. The conclusion of this research was as follows: First, Participation motivation had a effect on enjoyment factor in dance sports club participants. Second, Participation motivation had a effect on exercise dependence in dance sports club participants. Third. Enjoyment factor had a effect on exercise dependence in dance sports club participants. It was concluded that participation motivation would be beneficial for enjoyment factor and exercise dependence in dance sports club participants.