• Journal of Distribution Science
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• v.16 no.9
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• Asia pacific journal of information systems
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• v.17 no.4
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• pp.61-95
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• 2007

Small-and-medium sized enterprises(SMEs) represent quite a large proportion of the industry as a whole in terms of the number of enterprises or employees. However researches on information system so far have focused on large companies, probably because SMEs were not so active in introducing information systems as larger enterprises. SMEs are now increasingly bringing in information systems such as ERP(Enterprise Resource Planning Systems) and some of the companies already entered the stage of ongoing use. Accordingly, researches should deal with the use of information systems by SME s operating under different conditions from large companies. This study examined factors and mechanism inducing faithful appropriation of information systems, in particular integrative systems such as ERP, in view of individuals` active feedback-seeking behavior. There are three factors expected to affect end users` feedback-seeking behavior for faithful appropriation of information systems. They are management support, peer IT champ support, and IT staff support. The main focus of the study is on how these factors affect feedback-seeking behavior and whether the feedback-seeking behavior plays the role of mediator for realizing faithful appropriation of information systems by end users. To examine the research model and the hypotheses, this study employed an empirical method based on a field survey. The survey used measurements mostly employed and verified by previous researches, while some of the measurements had gone through minor modifications for the purpose of the study. The survey respondents are individual employees of SMEs that have been using ERP for one year or longer. To prevent common method bias, Task-Technology Fit items used as the control variable were made to be answered by different respondents. In total, 127 pairs of valid questionnaires were collected and used for the analysis. The PLS(Partial Least Squares) approach to structural equation modeling(PLS-Graph v.3.0) was used as our data analysis strategy because of its ability to model both formative and reflective latent constructs under small-and medium-size samples. The analysis shows Reliability, Construct Validity and Discriminant Validity are appropriate. The path analysis results are as follows; first, the more there is peer IT champ support, the more the end user is likely to show feedback-seeking behavior(path-coefficient=0.230, t=2.28, p<0.05). In other words, if colleagues proficient in information system use recognize the importance of their help, pass on what they have found to be an effective way of using the system or correct others' misuse, ordinary end users will be able to seek feedback on the faithfulness of their appropriation of information system without hesitation, because they know the convenience of getting help. Second, management support encourages ordinary end users to seek more feedback(path-coefficient=0.271, t=3.06, p<0.01) by affecting the end users' perceived value of feedback(path-coefficient=0.401, t=6.01, p<0.01). Management support is far more influential than other factors that when the management of an SME well understands the benefit of ERP, promotes its faithful appropriation and pays attention to employees' satisfaction with the system, employees will make deliberate efforts for faithful appropriation of the system. However, the third factor, IT staff support was found not to be conducive to feedback-seeking behavior from end users(path-coefficient=0.174, t=1.83). This is partly attributable to the fundamental reason that there is little support for end users from IT staff in SMEs. Even when IT staff provides support, end users may find it less important than that from coworkers more familiar with the end users' job. Meanwhile, the more end users seek feedback and attempt to find ways of faithful appropriation of information systems, the more likely the users will be able to deploy the system according to the purpose the system was originally meant for(path-coefficient=0.35, t=2.88, p<0.01). Finally, the mediation effect analysis confirmed the mediation effect of feedback-seeking behavior. By confirming the mediation effect of feedback-seeking behavior, this study draws attention to the importance of feedback-seeking behavior that has long been overlooked in research about information system use. This study also explores the factors that promote feedback-seeking behavior which in result could affect end user`s faithful appropriation of information systems. In addition, this study provides insight about which inducements or resources SMEs should offer to promote individual users' feedback-seeking behavior when formal and sufficient support from IT staff or an outside information system provider is hardly expected. As the study results show, under the business environment of SMEs, help from skilled colleagues and the management plays a critical role. Therefore, SMEs should seriously consider how to utilize skilled peer information system users, while the management should pay keen attention to end users and support them to make the most of information systems.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.55-68
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• 2020

This study is purposed to make sure of the Effects of Enterprise Trust on Relation-Continuing Intention and the Mediation Effects of Relation-Continuing Intention in the effects of Enterprise Trust on Customer Citizenship Behavior. Enterprise Trust consists of two elements(Enterprise Sincerity, Enterprise Ability), Customer Citizenship Behavior is made up of two elements(Guest Preference, Guest Cooperation) and Relation-Continuing Intention has one element itself. As a result, two things have been found. First, Enterprise Trust has a partly positive impact on Customer Citizenship Behavior. In details, both of two elements of Enterprise Trust have positive influences on Guest Preference, one element of Customer Citizenship Behavior, on the other hand, Enterprise Sincerity, one element of Enterprise Trust has a positive influence on Guest Preference, one element of Customer Citizenship Behavior but Enterprise Ability, the other element of Enterprise Trust, has no meaningful impact on Guest Preference. Second, Relation-Continuing Intention has a mediating effect between Enterprise Trust and Customer Citizenship Behavior. In details, Relation-Continuing Intention has a partial mediating role between Enterprise Sincerity and Guest Preference, between Enterprise Ability and Guest Preference and between Enterprise Sincerity and Guest Cooperation. However Relation-Continuing Intention has a full mediating role between Enterprise Ability and Guest Cooperation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.55-66
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• 2017

The purpose of this study is to examine whether the social capital supported by social enterprises play a role in ensuring self-sustaining and sustainable growth, and to examine whether the mediating effect of social capital have a central effect on social performance. The results of this study are as follows: Innovation and orientation-to-social-value of social entrepreneurship have positive effects on structural capital, and positive influence on cognitive capital and relational capital, but innovation only has no effect. In addition, social entrepreneurship is partially mediated by structural capital. In the mediating effect between social entrepreneurship and cognitive capital, only the risk-taking and the orientation-to-social-value have a partial mediation effect on cognitive capital. However, only the initiative of relational capital was found to have a full mediating effect. And social capital has a positive effect on social performance as a whole. In conclusion, considering that the realization of economic purpose and other social purpose of social enterprises will help to develop and create jobs in the local community, and that they are engaged in business activities in a poor management environment, to provide policy support for inducing high value-added industries through industry-specific collaborations.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.128-138
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• 2020

The purpose of this study is to verify the medial effect of social support in the process of the effect of working mother compatibility on spouse satisfaction. To that end, 727 employed workers who were kept samples until the 10th year (2017) were analyzed out of the data from the Korea Children's Panel Survey. Data analysis was performed for frequency analysis and regularity verification, and correlation and hierarchical regression were performed. In addition, the three-step method of Baron & Kenny (1986) was used to verify the mediated effect of social support. The results of the verification are as follows. First, the advantages of working mothers' work-in-home compatibility have had a static impact on their spouse satisfaction(ß=.164, t=4.078, p<.01). Second, the conflict between working mothers and their families has shown an amulet (-) impact on their spouse satisfaction(ß=-.134, t=-3.438, p<.05). Third, the partial selling effect of social support was verified in the process of the effect of the factors of conflict and advantages of working mothers on their spouse satisfaction. Based on the above research results, the compatibility of working mothers with working families suggested development and application of programs to enhance spouse satisfaction and social support.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.1-10
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• 2022

The purpose of this study is to analyze the mediating effect of female university students' perception of dating violence on the dating violence victims behavior. A questionnaire was distributed and collected to a total of 161 female students enrolled in four departments of U University. Frequency and percentage, correlation analysis, simple regression analysis, and hierarchical multiple regression analysis were performed, and the Sobel test was performed to verify the significance of the indirect effects. Findings First, it was found that female university students' perception of dating violence had a negative effect on the behavior of victims of dating violence, and the explanation power was 5%. Second, violence tolerance was found to have a positive effect on the behavior of all dating violence victims, and the explanatory power was 12%. Third, in the first stage, female university students' perception of dating violence significantly explained the tolerance of violence. In step 2, perception of dating violence significantly explained the behavior of dating violence victims, and in step 3, the tolerance of violence explained the behavior of victims of dating violence. When violence tolerance was introduced in step 4, the influence of dating violence perception on the victimization behavior of dating violence decreased, but it was not significant. That is, violence tolerance showed a partial mediating effect in the effect of dating violence perception on dating violence victim behavior. It is necessary to develop and implement practical programs that can raise perception of violence and lower the tolerance for violence to prevent victims of dating violence.

• Journal of the Korean Society of School Health
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• v.27 no.3
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• pp.196-202
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• 2014

Purpose: The purpose of this study was to identify the mediation of self-esteem between body image and depression among female university students. Methods: This was a cross-sectional survey design. We collected 193 female university students. They was completed a self reported questionnaire including demographic characteristics, body image, self-esteem and depression. Data were collected using self-report questionnaires and analyzed with the SPSS 20.0 Program. Results: The mean age was 21.3 years old. Over 58% of subjects hoped for plastic surgery, and 78.8% had experienced weight loss control. There were a positive correlation between body image and self-esteem (r=.60, p<.001), and negative correlations between body image and depression (r=-.47, p<.001), self-esteem and depression (r=-.50, p<.001). Self-esteem had a partial mediating effect in the relationship between body image and depression of female university students. Conclusion: Based on the findings of this study, depression management program focusing on body image management and self-esteem improvement are recommended to control depression in female university students.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.

• Journal of Korea Port Economic Association
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• v.27 no.3
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• pp.13-39
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• 2011

Many previous studies on the subject of supply chain have consistently claimed that they need collaboration among the partners of supply chains in order to enhance supply chain performance. The purpose of research is to examine the causal linkages among relational characteristics, collaboration, performance in the logistics firm and this research focuses on two types collaboration(operational collaboration and strategic collaboration) as the mediation variable between relational characteristics and supply chain performance. To test the above research questions, we collected data from logistics firm(N=164). The proposed structural model was tested using the PLS(Partial Least Square) statistical program. The research results are as follows. Trust, and information sharing have positive influences on operational collaboration, and operational collaboration have also positive influences on supply chain performance. Duration and information sharing have positive influences on strategic collaboration. However, strategic collaboration has non-positive influences on supply chain performance. The effect of relational characteristics on supply chain performance is mediated by operational collaboration.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.313-323
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• 2020

This study is to examine the mediating effects of parenting efficacy the relation between the self-esteem and child career support behavior(encourage, meddle, non-involvement) of mothers of multicultural families. To this end, data from the 7th year's multicultural youth-parent panel were used, and descriptive statistics, correlation analysis, and regression analysis were conducted on the data of 1,188 married immigrant women. The result of the analysis showed that self-esteem (β=.277) and parental efficacy (β=.134) were positively significant as factors affecting the child career support behavior of mothers of multicultural families. In addition, parental efficacy was found to provide partial mediation in the relationship between self-esteem and child career support behavior. Based on this, this study suggested policy and practical measures to improve parental efficacy of mothers of multicultural families and to conduct desirable child career guidance.