• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• Journal of architectural history
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• v.20 no.4
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• pp.95-114
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• 2011

Western style timber roof trusses used as typical roof structures of buildings during a modern period have been developed with the interactions with their facade and functionality. The shapes of trusses and member sizes have been diversely changed by the purposes of architects, historical circumstances, and structural characteristics. For this reason, the change in the shapes of western style timber trusses along the times is one of important technology assets demonstrating the development of their structures during the modern period. Therefore, the purpose of this paper is to find out their structural characteristics throughout parametric analysis of which parameters were determined from the collected and classified documents on western style timber roof structure built in the modern period carefully obtained from public institutions. Results of the parametric analysis are as follows. The number of king-post trusses and modified king-post trusses built between 1920 and 1937 reaches almost half of the total number of truss types investigated. The mean values of their spans, distances, tributary areas, and height are respectively, 10.5m, 2.4m, $24.37m^2$and 3.24m. The cross-section areas of trusses tend to reduce since the city construction law was enacted in 1920. Also, this study found that western architects usually used larger structural members than eastern architects and usages and finishing materials of roof trusses are not always considered as one of the important design parameters.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.649-658
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• 2013

Various paper ornaments appear in Gut, the rite of shaman in Jeju, and these are frequently called Gime, Gimekijeon or Gimejeonji. Gime are slips of white or colored paper, made to resemble the shape of god and used in the ritual shaman dances of Jeju. These Gime are hung around an altar, fastened to the end of a green bamboo pole, or held in the shaman's hands when they dance. The purpose of the study is to develop textile design based on the formative features of Gime, as a way of using Myth of shaman in Jeju. This study is used Gime made by 'Kim Yoon-Su' Simbang (shaman) who plays a role of Intangible Cultural Assets of The 71th 'Jeju Chilmeoridang Yeongdeunggut'. As a result, it was to develop the Komusaljang pattern, Seongjukkot pattern, Jijeon pattern, Jowoangki pattern and Cheoljjukdae pattern design of Jeju image using Gime that is one of the unique, indigenous pattern of Jeju.

• Journal of the Korea institute for structural maintenance and inspection
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• v.13 no.6 s.58
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• pp.106-114
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• 2009

The basis principle of conservation about deterioration and corrosion of cultural assets building is the archetype maintenance, and should not make a factitious damage mistake by repair. Accordingly, conservation processing method using synthetic resins is embossed. The purpose of this paper is about flexural capacity of rectangular section wood using synthetic resins, the 11 specimens are manufactured and made an experiment about reinforcement length, ratio, material strength, direction of synthetic resins as variable. The results of this paper has shown that flexural reinforcement of wood by synthetic resins are efficient and found the possibility of using.

• Journal of Korea Game Society
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• v.13 no.4
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• pp.47-60
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• 2013

Current perception of games is divided. On the one hand, they are criticized as harmful entertainment due to their violent content and addictive nature, and on the other hand, they are evaluated positively as products of a creative industry that offers alternative, interactive entertainment. Based on the latter, this paper will reevaluate the positive element of such games in relation to the museum, the canon of historical and cultural evaluation. The analysis on game culture introduction to the museums consists of three categories: the practical application that includes educational, communicational, and promotional purposes; the approval of games as industrial assets and their extensive cultural influence; and the indirect acceptance of art works using games. A panoramic view of game culture development would promote research on the link between game culture and museums; furthermore, it would establish a basis for an introduction of game culture in academia and predict the future of the industry.

• Journal of the Korean Association of Geographic Information Studies
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• v.24 no.4
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• pp.127-135
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• 2021

The purpose of this research is to present about a series of processes for 3D model generation from scan data of two types of Korean styled architectures, namely, a pavilion and a house, which were acquired with the terrestrial LiDAR and evaluate a 3D surveying method to document digitally the traditional buildings, cultural properties, archeological sites, etc. Since most ancient buildings and cultural assets which require digital documentation by the terrestrial laser scanner usually need to acquire data from multi-directions. Therefore this paper suggested a process of acquiring and integrating data from mult-stations around the object. Also we presented a way for reconstructing automatically at once both the interior and exterior surfaces of buildings from laser scan data.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.30-34
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• 2007

Surveyors has desired eagerly surveying technology and equipments which are able to acquire a lot of data easily, quickly and precisely. Laser has the merits that is able to obtain a large number of measurements with high precision in a short time and one of concrete realizations is a terrestrial laser scanner called Terrestrial LiDAR. This paper describes 3D modelling of a old architecture which was conducted using a Z-F laser system and the result of positioning analysis. Use of terrestrial laser scanner is much more efficient than existing photogrammetry in measuring and database constructing for preservation and restoration of cultural assets as well as for deformation monitoring and safety diagnosis of structures.

• Journal of the Korean institute of surface engineering
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• v.40 no.1
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• pp.44-56
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• 2007

Excavated archaeological iron artifacts are usually conducted the conservation treatment for removal of chloride ions in the corrosion products. However, some iron artifacts are corroded again even after the conservation treatment due to unremoved chloride ions. Therefore, it is important to prevent desalinized artifacts from the occurrence of corrosion after the treatment. In this paper, we investigated the characteristics of corrosion products on salinized iron artifacts and evaluated the variety of desalination methods such as autoclave, intensive washing and NaOH. It was also found that ${\beta}-FeOOH$ (Akaganeite) played an important role on the occurrence of corrosion and the treatment for removal of chloride ions. The extents of desalination were compared between the desalination methods. Results showed that the autoclave method represented the highest efficiency for desalination while the intensive washing method was the lowest.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.93-99
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• 2008

The SeoulMerto, operating subway line No.$1{\sim}4$, was constructed in the metropolitan Seoul with the highest population. When it was built, the design was challenged to sharp curved tracks considering the protection of buildings, cultural assets, the connection to ground roads and rivers as well as to elevated railway in some parts. Lots of residential apartments and business complex have gradually increased in the area around subway stations and railway lines according to the urban development. Consequently, Requirements of better quality of life and comfortable environment caused the citizen complain for the noise. It has become one of serious social issues. In this paper, Noise level was analyzed using noise map measured in the running train of all routes. The analysis on the noise level was conducted according to railway type, track components type, seasonal type, retirement degree of the vehicle and subway station. Especially, Noise characteristics were analyzed by noise level data measured in the inside and outside of the train with geometry types of the concrete track. This study will contribute fundamental data for the "The Development of Sound-Absorbing Block on Concrete Track" promoted on The National R&D Project.

• Coupled systems mechanics
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• v.12 no.5
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• pp.429-444
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• 2023

The comprehension and structural modeling of masonry constructions is fundamental to safeguard the integrity of built cultural assets and intervene through adequate actions, especially in earthquake-prone regions. Despite the availability of several modeling strategies and modern computing power, modeling masonry remains a great challenge because of still demanding computational efforts, constraints in performing destructive or semi-destructive in-situ tests, and material uncertainties. This paper investigates the shear behavior of masonry walls by applying a plane-stress FE continuum model with the Modified Masonry-like Material (MMLM). Epistemic uncertainty affecting input parameters of the MMLM is considered in a probabilistic framework. After appointing a suitable probability density function to input quantities according to prior engineering knowledge, uncertainties are propagated to outputs relying on gPCE-based surrogate models to considerably speed up the forward problem-solving. The sensitivity of the response to input parameters is evaluated through the computation of Sobol' indices pointing out the parameters more worthy to be further investigated, when dealing with the seismic assessment of masonry buildings. Finally, masonry mechanical properties are calibrated in a probabilistic setting with the Bayesian approach to the inverse problem based on the available measurements obtained from the experimental load-displacement curves provided by shear compression in-situ tests.