• Journal of the Korean Society for information Management
• /
• v.39 no.4
• /
• pp.159-189
• /
• 2022

The research aims to recommend strategies to promote PR activities of 'the Memory of the World(MoW)' on the websites. To achieve the goal, the researchers analyzed the current conditions of online PRs of the MoW in S. Korea by developing the standards/elements for analysis. The research examined the two main concepts of MoW and extracted the three core standards/elements for evaluating current online PRs of MoW through reviewing earlier studies: contents of PRs, ways of PRs, and features of media. The research examined PR activities on the 21 websites of 11 institutions which manage MoW in South Korea. The research found the significant features of the online PRs and suggested detailed strategies for improving the online PRs of MoW: first, it is required to emphasize the values of both preservation and utilization of MoW equally. Second, it is necessary to promote the PRs of MoW by using the way of 'user segmentation'. Third, it needs to develop the unit systems and/or services to integrate with related documentary heritages so that users can access documentary heritages effectively and efficiently. Finally, it is required to develop the guidelines or/and manuals to conduct and promote the PRs of the MoW by providing specific directions and methods of publicities.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.5
• /
• pp.1747-1753
• /
• 2010

In this study, a comparative study was performed to predict the vapor-liquid equilibria with maximum azeotropic pressure for ethanol-benzene binary system between an equation of state model and a liquid activity coefficient model. Peng-Robinson equation of state model with a Panatiotopoulos mixing rules (PRP) was used and NRTL liquid activity coefficient model proposed by Renon was selected. The PRP model, even though it has only two binary adjustable parameters, was not inferior to the NRTL model to predict vapor-liquid equilibria for low pressure region of ethanol-benzene system and showed a better prediction capability for high pressure region of ethanol-benzene system than the NRTL model with three binary interaction parameters.

• The Korean Journal of Archival Studies
• /
• no.66
• /
• pp.267-316
• /
• 2020

This treatise focuses on archival service based on social relationship. We hope to seek the possibilities of archival immediate service by this treatise. We cover the 'Youth Archivists Program' of '4.16 memory archives' at this time. This archives has a special meaning in Korea. 'Youth Archivists Program' is an program of archival service in this archives. We suggest archival service based on social relationship by this case study. We have verified that there are some archival services based on social relationship in Korea. We hope that archival service based on social relationship should be an serious issue in Archival community.

• Proceedings of the Korean Information Science Society Conference
• /
• 2008.06a
• /
• pp.164-165
• /
• 2008

전장에서 임무 수행중인 병력이나 탱크 등을 지원하거나 보호 동물의 활동을 모니터링 하는 센서 네트워크에서는 전송 정보뿐만 아니라 그러한 대상들의 위치를 악의적 추적자로부터 보호할 수 있어야 한다. 본 논문에서는 활동 소오스 노드처럼 메시지 전송은 진행하고 있지 않지만 위치가 보호되어야 할 대상과 근접한 휴면(dormant) 소오스 노드들을 고려한 소오스 위치 보호 라우팅 기법 GSLP(GPSR-based Source-Location Privacy)를 제안한다. GSLP는 알고리즘의 간결성과 신장성(scalability)이 뛰어난 GPSR(greedy perimeter stateless routing)을 확장하여 메시지 전달 노드를 선정할 때 일정 확률로 임의의 이웃 노드를 선택하는 한편, perimeter 라우팅을 적용하여 소오스 노드들을 우회하도록 하여 위치를 보호하도록 하였다. 시뮬레이션 결과, 기존의 대표적인 소오스 위치 보호 라우팅 프로토콜인 PR-SP(Phantom Routing-Single Path)에 비해 GSLP는 휴면 소오스 노드들의 수에 거의 관계없이 높은 안전 기간(전송 메시지 수)을 일정하게 제공하면서도 전달 지연(경로의 평균 홉(hop) 수)은 도착지와의 최단 홉 수의 약 두 배 이내에 머물러 대규모 센서 네트워크에서의 소오스의 위치를 보호하기 위한 방안으로 적합한 것으로 평가되었다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.45 no.3
• /
• pp.546-558
• /
• 2021

As consumers' demand for corporate social responsibility (CSR) has increased, luxury fashion brands have been providing support for arts and culture as CSR activities. The purpose of this study is to examine patronage of arts and culture as corporate philanthropy and to analyze the motives luxury fashion brands have for supporting arts and culture. The study investigates patronage of arts and culture through literature reviews and conducts case studies of luxury fashion brands' patronage. The results of the analysis are as follows: first, patronage based on public interest reduces the social costs of arts and culture and helps to create aesthetic experiences for the public; second, sustainable patronage is not only priceless PR for luxury fashion brands, it also supports the development of arts and culture; third, authentic patronage obviates the criticism that luxury fashion brands only support arts and culture for the purposes of profit, by separating business operations from patronage. In conclusion, those three elements are at the heart of patronage for the arts and culture and fashion companies need to support culture and the arts by taking a long-term perspective when it comes to creating social value.

• Journal of the Korean Society for Library and Information Science
• /
• v.46 no.1
• /
• pp.201-221
• /
• 2012

The study identified the various service factors for dyslexia-friendly library in promoting accessibilities and eliminating barriers. The results from the in-depth interviews and social survey for dyslexia students and their guardians suggested some of the new library policies. These are: 1) more intensive need for PR and ads programs; 2) the revision of the existing library regulations and the assignment of dyslexia librarians; and 3) the expansion and customization of library stocks and dyslexic private rooms.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.938-942
• /
• 2009

브랜드 이미지가 마케팅에 미치는 영향이 커지면서 기업은 브랜드 가치 형성을 위해 온/오프라인 PR활동과 함께 브랜드 웹사이트를 적극적으로 활용하고 있다. 또한 학계와 관련 업계에서는 소비자들의 웹사이트의 이용 경험이 브랜드이미지 형성에 미치는 영향에 대하여 많은 연구를 진행해 왔다. 그러나 이와 반대로 웹사이트의 평가에 있어서 선 경험된 브랜드 이미지가 사이트의 평가에 영향을 미칠 수 있음에 대해서는 거의 연구되지 않았다. 본 연구에서는 브랜드 인지도와 브랜드 이미지를 통해 형성되는 브랜드 충성도-특히, 감정적 브랜드 충성도(Affective brand loyalty)-가 웹사이트의 사용자 경험에 있어서 디자인과 인터랙션디자인에 대한 감정적 평가에 미치는 영향에 대해 조사하였다. 이를 위하여 중국의 대학생, 대학원생 70인을 대상으로 중국에서 판매되고 있는 자동차 브랜드 8개를 선정하여 브랜드 충성도와 웹사이트의 사용자경험 평가에 대한 상관관계를 조사하였다.

• Proceedings of the KIEE Conference
• /
• 2015.07a
• /
• pp.387-388
• /
• 2015

송전선로는 발전설비에서 생산된 전력을 직접 소비하는 수용가까지 전송하는 설비로서 경과지 주변에는 각종 공사현장 관계자 등 일시적으로 거주하거나 공장, 창고 등 건축물에 상주하는 상시거주자들이 있다. 본 논문에서는 송전선로 주변 종사자들에 대한 송전설비 안전홍보 현황을 소개하고, 일본전력사의 공사현장 안전활동사례를 소개하며 효율적인 안전홍보방안을 제시한다. 송전선로 주변 종사자의 송전설비와의 근접에 의한 지락사고를 사전에 예방함으로써 전력계통의 안정화 및 신뢰도를 높이는데 기여하고자 한다.

• Journal of the Korea Safety Management & Science
• /
• v.13 no.1
• /
• pp.161-166
• /
• 2011

This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.

• Proceedings of the Safety Management and Science Conference
• /
• 2008.11a
• /
• pp.41-50
• /
• 2008

The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.