• 제목/요약/키워드: PLS-SEM

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The Influence of Risk Management Practices on Operational Performance and Supply Chain Performance: A Moderation Effect of Inflation Rate

  • Ngoc-Hong DUONG
    • 유통과학연구
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    • 제22권9호
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    • pp.27-38
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    • 2024
  • Purpose: Sustainable economic growth is a top priority for any country, and inflation is crucial in determining future economic circumstances. Few research exists regarding the impacts of risk management practices on performance outcomes in the supply chain with the mediating role of inflation rate. Hence, this study investigates the important role of risk management practices in the context of high inflation rate. Research design, data and methodology: The PLS-SEM model is applied to identify the effects of risk management practices on operational performance and supply chain performance. The author distributed online and offline surveys to administrators at various businesses. After applying the filtration criteria, 309 responses were retained for further data analysis. Results: This research demonstrates that risk management practice is critical and adds to supply chain performance success. Managers should enhance all risk management procedures to regulate and manage hazards in the supply chain. This allows managers to anticipate and identify potential threats with ease, particularly in high inflation rate situation. Conclusions: The outcomes of this study demonstrate how fully implemented risk management practices can improve operational performance and supply chain performance, as well as control the impact of inflation rate.

Factors Affecting the Distribution of Skincare Products through Brand Awareness on TikTok Platform

  • Feby LARASATI;Indah PUSPITARINI;Abdul AZIZ;Ricardo INDRA;La MANI
    • 유통과학연구
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    • 제22권10호
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    • pp.79-90
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    • 2024
  • Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

Enterprise Innovation in The Distribution Sector Such as Logistics and Trade Towards Green and Sustainable Development

  • Thuy Linh NGUYEN;Thi Anh Phuong TRAN;Duc Tam LE;Thong Van PHAM
    • 유통과학연구
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    • 제22권10호
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    • pp.1-12
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    • 2024
  • Purpose: Despite significant commitments between corporations and the government on green supply chain, green logistics and sustainable production, the adoption of green and sustainable trading innovation in Vietnam continues to face many obstacles. The objective of this study is to approach the decision to adopt green and sustainable trading innovation from the perspective of the enterprise. Research Design, Methodology and Approach: A cross-sectional study with the participation of 651 employees and managers at distribution enterprises such as logistics, supply, and delivery enterprises in southern Vietnam was conducted to assess business innovation decisions through innovation awareness. Partial least squares structural equation modelling (PLS-SEM) was proposed to evaluate the structural relationships of the model. Results: The research results show that the decision to innovate an enterprise is directly positively affected by the perception of marketing innovation, process innovation and organizational innovation; in which process innovation and organizational innovation are mediators for the perception of marketing innovation. Conclusions: This study makes a significant contribution by demonstrating the impact of marketing innovation awareness on the entire process that leads to enterprise innovation decisions to fulfil customer expectations and competitive pressure in the context of the green supply chain, green logistics and sustainable production.

Live Streaming as a Distribution Channel in Fashion Mobile Applications: Exploring Loyalty Models in the Modern Retail Era

  • Nugroho HARDIYANTO;Wahyu RAFDINAL;Yayan FIRMANSYAH
    • 유통과학연구
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    • 제22권10호
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    • pp.43-54
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    • 2024
  • Purpose: Market competition in the fashion industry is intensifying, pushing brands to strive for consumer preference and market leadership. Mobile fashion applications have emerged as key distribution channels, with live streaming being a common feature for product distribution and consumer loyalty. Therefore, this study will analyze the loyalty model in live streaming on mobile fashion applications by integrating the quality loyalty model, parasocial relationships, and uses and gratifications (U&G) theory. Research design, data and methodology: Data were collected from a survey of 427 respondents who are customers of a fashion product that had been purchased through live streaming on a mobile fashion application and processed using the PLS-SEM method Results: The results of the study show that the live streamer and product quality significantly influence satisfaction and loyalty. Conversely, AR content and live streaming content do not directly influence loyalty but have an indirect effect through satisfaction Conclusions: this study is the first to model loyalty in mobile fashion applications by integrating the quality loyalty model, parasocial relationship, and U&G theory. Practically, fashion companies are advised to conduct live streaming by considering aspects of content, live streamer, and product quality to enhance satisfaction and loyalty.

Interactivity and Professionalism to increase Purchase Intention in LiveStreaming Distribution Channel: The Mediation Effect of Trust in Sellers and Platform

  • Agustinus FEBRUADI;Nisa SEPTIANI
    • 유통과학연구
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    • 제22권10호
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    • pp.55-63
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    • 2024
  • Purpose: This study explores the impact of interactivity and professionalism on consumer trust and purchase intentions in live-streaming distribution channels, explicitly focusing on Shopee Live in Indonesia. While prior research has examined trust as a general mediator between live-streaming features and consumer behavior, this study focuses on the distinct effects of trust in sellers versus in platforms. Utilizing the S-O-R framework, this research provides a novel exploration of how these trust dimensions act as an intermediary between live-streaming features and purchase intentions. Research Methods: Data were collected from 373 Shopee Live users who purchased fashion products via online surveys. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed model and hypotheses. Results: Findings reveal that interactivity positively affects trust in both sellers and platforms but does not directly influence purchase intentions. Conversely, professionalism directly impacts purchase intentions and enhances trust. Trust in sellers and platforms significantly mediates the relationship between interactivity, professionalism, and purchase intentions. Specifically, trust in sellers substantially affects purchase intentions more than trust in platforms. Conclusion: The study concludes that while interactivity builds essential trust, professionalism directly drives purchase intentions, highlighting the importance of professional conduct in live-streaming distribution channel contexts.

The Value of Augmented Reality Virtual Try-On and Product Information Distribution in Amplifying Customer Satisfaction through Brand Experience

  • KURNIAWATI;Michael CHRISTIAWAN;Felicia HERMAN;Irmawan RAHYADI;La MANI
    • 유통과학연구
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    • 제22권10호
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    • pp.65-77
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    • 2024
  • Purpose: This research analyzes consumer behavior by examining how augmented reality virtual try-on features and product information distribution affect consumer satisfaction through enhanced brand experience. The focus is on Maybelline's Shopee Official Account, as implementing these strategies can strengthen customer relationship management by improving the online shopping experience for cosmetic products. Research design, data and methodology: Employing a quantitative method, this study utilized a survey technique distributed to 100 respondents who are followers of Maybelline's Shopee Official Account. The data were analyzed using Structural Equation Modeling (SEM), supported by SmartPLS. Results: This study provides evidence that augmented reality does not significantly affect brand experience or customer happiness. The research findings indicate that while this technology enables customers to test cosmetics digitally, its impact on customer satisfaction is minimal. Augmented reality does not appear to influence consumer behavior, as reflected in customer satisfaction. Conclusions: This research underscores the importance of understanding contextual factors and product characteristics when incorporating augmented reality in marketing to harness its potential benefits and influence consumer behavior. The study focused exclusively on the identified variables and Maybelline's cosmetic products available on the Shopee platform. Further research is required to explore more complex variables.

The Effect of Last-Mile Logistics Services Quality on Customer Loyalty in Fresh Food E-Commerce: Evidence from China

  • Wanping ZENG;Eunmi KIM
    • 동아시아경상학회지
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    • 제12권3호
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    • pp.1-10
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    • 2024
  • Purpose: In the context of fresh food e-commerce, this study investigates the intermediary mechanisms between last-mile logistics service quality (LMLSQ) and customer loyalty. Utilizing the Quality-Value-Loyalty chain as a framework, it focuses on how perceived functional and emotional value mediate this relationship. Research design, data and methodology: Data was gathered through questionnaires from Chinese customers who purchased fresh products from fresh food e-commerce platforms which provide self-delivery services. Partial least squares structural equation modeling (PLS-SEM) was used to examine the proposed hypotheses after confirmatory factor analysis (CFA) revealed the validity and reliability of the data. Results: The findings reveal that condition quality and personnel contact quality positively influence both functional and emotional value, which, in turn, significantly impact customer loyalty. Timeliness quality, however, does not significantly affect functional or emotional value, indicating its limited impact on customer loyalty. Conclusions: The study confirms that improving condition quality and personnel contact quality significantly boosts customer loyalty by enhancing perceived functional and emotional value. The findings highlight the importance for fresh food e-commerce platforms to offer high-quality, reliable, and emotionally satisfying LMLSQ. The results offer practical insights for e-commerce platforms to focus on specific service quality dimensions to foster customer loyalty and contribute to the theoretical understanding of the quality-value-loyalty framework.

인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향 (A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community)

  • 고미현;권순동
    • Asia pacific journal of information systems
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    • 제18권2호
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

1차 협력사의 구매자 및 공급자와의 전략적·운영적 통합이 생산의 유연성에 미치는 영향 (The Effect of Strategic and Operational Integration of 1st supplier's buyer and supplier on Production Flexibility)

  • 김종훈;이태희
    • 통상정보연구
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    • 제18권4호
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    • pp.285-310
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    • 2016
  • 본 연구는 복잡한 공급사슬에서 1차 협력사의 공급사슬통합에 초점을 두고 있다. 즉, 1차 협력사와 공급기업(2차 협력사)과의 전략적 운영적 통합 그리고 1차 협력사와 구매기업(완제품업체)의 전략적 운영적 통합이 1차 협력사의 운영성과(유연성)에 미치는 영향을 실증적으로 규명하고 있다. 이를 위해, 1차 협력사에 해당하는 284개 기업을 대상으로 구조방정식(PLS)을 이용하여 신뢰성, 타당성 및 경로를 검정하였다. 분석결과 1차 협력사와 이해당사자들(완제품업체와 2차 협력사)의 운영적 통합은 생산 프로세스 유연성에 긍정적 영향을 미쳤다. 한편, 1차 협력사와 완제품업체와의 전략적 통합은 생산 유연성에 정의 영향을 미쳤지만, 1차 협력사와 2차 협력사와의 전략적 통합은 생산 유연성에 부정적 영향을 미쳤다. 마지막으로 1차 협력사의 생산 프로세스 유연성은 자사의 생산 유연성에 긍정적 영향을 미쳤다. 본 연구의 시사점은 공급사슬통합의 수준과 범위 그리고 기업 성과에 직 간접적인 영향을 세분화하여 규명하였다는 점에서 의의가 있다.

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미분양아파트 구매의사결정 영향구조 분석: 잔여세대 입주자를 대상으로 (Decision-making Factors and Characteristics for Buying an Unsold Apartment: Focused on Unsold Apartment Residents)

  • 탁정호;노정현
    • 한국산학기술학회논문지
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    • 제18권11호
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    • pp.229-238
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    • 2017
  • 본 연구는 사회 경제적 문제를 발생시키고 있는 미분양아파트 적체물량을 효율적으로 해소할 수 있는 방안을 제시하는데 목적을 두고 있으며, 미분양아파트 입주민의 특성요인을 규명하고, 그중 미분양아파트 입주 시 우선적으로 고려해야하는 요인을 파악하고자 하였다. 또한 입주민 특성요인과 미분양아파트 조건완화특성이 거주만족도를 경유해 재구매의사에 미치는 영향구조를 알아보고자 연구를 진행하였다. 미분양 입주자의 구매의사에 영향을 미치는 요인을 구성하기 위해 앞서 검토한 선행연구를 토대로 구매의사결정 요인과 조건완화특성을 종합화하였다. 우선, 미분양아파트 입주민의 특성요인을 규명하기 위해 선행연구를중심으로 부동산의 물리적, 환경적, 사회적, 경제적 특성 등을 추출하였으며, 부동산 전문가 집단의 FGI(Focus Group Interview)를 통해 분석에 적합한 특성요인을 정리하였다. 다음으로 설정된 가설과 연구모형을 바탕으로 변수간 영향관계를 PLS 구조방정식을 활용하여 분석하였다. 분석결과 미분양아파트 잔여세대 입주민의 경우 구매의사결정에 있어 조건완화혜택이 가장 큰 영향을 미치며, 다음으로 경제적 특성 그리고 주거환경특성이 영향을 미치는 것으로 나타났다. 또한 특성에 기인한 미분양아파트 거주만족도는 재구매의사에도 유의한 영향을 주고 있는 것으로 도출되었다.