• 정보처리학회논문지D
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• 제14D권5호
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• pp.501-508
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• 2007

시뮬레이션 시스템의 도입으로 항공, 선박, 의료 분야에서 많은 활용이 이루어졌다. 3차원 시뮬레이션 시스템은 시스템의 자원과 컴퓨터 계산량이 많아 지금까지 그 활용도가 현저히 미비했다. 그러나 그래픽 카드의 성능 및 시뮬레이션 기능이 발전하면서 PC 기반 시뮬레이션이 활성화 되었고, 일선 학교에서의 교육용 소프트웨어로 가능성을 검증 받고 있다. 하지만 일선 교육기관에서 CT 촬영 장비의 구매와 유지를 하기 위해 매우 많은 예산의 편성과 인력을 투자하여야 한다. 이러한 여건 때문에 교육 기관은 병원에 학생을 위탁하여 실습 과정을 간접 경험하게 하거나 단순한 견학에 그치고 있다. 따라서 본 논문에서는 의료 분야의 CT 촬영 장비를 PC기반의 3차원 가상환경에서 직접 조작해 볼 수 있는 체험형 CT 가상현실 교육 시스템을 개발하였다.

• 한국조리학회지
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• 제13권2호
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• pp.123-135
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• 2007

This study intended to determine how price-ending types used for menu products affected consumers' price evaluation and value perception and such behavioral intentions as purchase intention and search intention. The collected data went through statistical processing, including frequency analysis, factor analysis, T-test and ANOVA using an $SPSS/PC^+$ 12.0 statistical package. The results can be summarized as follows: First, as for differences in internal reference price by ending, internal reference price was lower if menu ending was an odd number than it was an even number, which indicates that consumers tend to consider the price of the menu products to be lower if the ending of menu products is an odd number. Second, menu price-ending was found to have significant differences on consumers' purchase intention, search intention, and value perception. But the results of two-way ANOVA showed that price ending by restaurant types had no effect on consumers' search intention and restaurant type. This study suggested a desirable external reference price-ending type for menu products as one of sales promotion strategies to menu products planners and drew up a concrete plan to determine which price-ending type is useful by consumers' personal properties.

• 가족자원경영과 정책
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• 제10권4호
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• pp.1-26
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• 2006

The study was the second part of the research on development of consumer education program as social education program. The purpose of this study was to analyze needs fur program contents. Program contents had two parts: educational program contents and program managements. The data used contained 617 married women living in Seoul, Korea. Using SAS-PC program, Chi-square and Anova Analyses were executed. The results showed that married women had higher educational needs on housing purchase, tax avoidance, cancellation of contracts after purchase, consumer redress, etc. The differences in age, education, householder's occupation, and household income level resulted in the differences in educational needs for some specific educational items. They were likely to be educated at the highly accessible place such as women's center, community center, University extension service center, and consumer organization, etc. Also they preferred to be educated once a week fur a short time period like one to three months, and to have the lectures with discussion in the class. Some implications were mentioned for developing consumer education program as social education.

• 동아시아식생활학회지
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• 제2권1호
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• pp.69-82
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• 1992

The purpose of this study is to analyze the cooker's regnition and real attitude abut standard cost system who are engazing in hotel restaurants in Seoul area. The sample was consisted of 307 cookers(male ; 82.7%, female ; 17.3%_ and the used method in analyzing is surveying method and statistical analysis(SPSS PC Package ; Version 3.0). The results of this study are summarized as follows ; 1. Standard cost system, mass purchase and proper recipe were presented in order to economize on real cost and the purchase and preservation of food were presented as important control factor to econimize cost. 2. Most coolers were recognizing the necessity of standard cost system and they relyed the purpose of standard cost calculation on standard cost control. They also thought standard cost accounting information system as good method to economize cost and they were favorable abut the usage of computer in improving working ability. 3. Most of cookers(80%) wanted to be independant restaurant manager and they were favorable Korean restaurant and Western restaurant. 4. The cookers represented the oder of importance by nutrition, preferance of food, economy in composing cooking menu and by taste, odor, variety, decoration in cooking.

• 정보기술응용연구
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• 제3권3호
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• pp.41-69
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• 2001

본 논문에서는 책, CD, 화장품, 소프트웨어, PC와 주변기기, 그리고 가전제품의 6가지 산업의 개별 상품에 대한 실증조사를 통하여, 우리나라의 인터넷 소매상의 가격 전략을 대형의 전통 소매상의 가격 전략에 대하여 비교 분석하였다. 소비자가 인터넷에서 물건을 구매할 때 지불하는 금전적인 비용은 물건 대금과 배송료로 구성되나, 실증 조사에 의하면, 배송료는 조사된 6개 산업의 상품 중에서는 책과 CD의 경우에만 실제로 부과되고 있으며, 이 경우에도 소량으로 구매할 때에만 부과되고 대량으로 구매할 때에는 부과되지 않고 있는 것으로 나타났다. 분석 결과, 배송료가 부과되지 않는 대량 구매의 경우, 책과 CD, 그리고 화장품은 인터넷 시장의 가격이 전통 시장의 가격보다, 특히 책은 대형 할인점보다도, 평균적으로 10% 이내에서 더 저렴한 것으로 나타났다. 그러나 배송료가 부과되는 소량 구매의 경우에는 책과 CD의 경우, 인터넷 시장에서의 가격이 전통 시장에서의 가격보다 (단, 책은 대형 할인점에 비해서) 평균적으로 10% 이상 비싼 것으로 나타났다. 그 이외의 경우에는 두 시장의 평균 가격간에는 거의 차이가 없는 것으로 나타났다 가격의 산포도는 배송료가 포함된 책의 경우에만, 전통 시장에 비해서, 인터넷 시장이 더 큰 것으로 나타났으며, 그 이외의 경우에는 모두 인터넷 시장이 더 작은 것으로 나타났다. 그러나, 5% 유의수준에서는, 두 시장간의 차이는 배송료가 제외된 책과 CD의 경우에만 통계적 유의성이 있는 것으로 나타났다.이러한 결과는 인터넷 소매상이 일반적으로는 전통적 소매상에 대하여 가격 우위 전략을 추구하지 않고 있으며, 일부 저가품 산업에서 대량 구매에 대해서만 가격 우위 전략을 취하고 있다는 것을 보여준다. 연구 과정에서 발견된 증거들은 우리나라에서는 아직 고가의 내구재 산업에서는 인터넷 시장이 확립되지 못하였으며, 몇몇의 저가 상품 산업을 중심으로 제한적으로 소비자 인터넷 시장이 형성되기 시작했다는 것을 보여준다. 또한 본 논문의 연구결과는 인터넷 소매상의 경영 전략에 대한 상황모형에 의한 연구의 필요성을 입증한다.

• 마케팅과학연구
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• 제12권
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• pp.59-75
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• 2003

본 연구는 Hoffman and Novak(1996)을 중심으로 마케팅 분야에서 연구되기 시작하는 flow 개념을 인터넷 환경에서 소비자들의 구매의도 관련변수를 중심으로 하여 지각된 위험, 관여도와 서비스품질에 어떠한 영향을 미치며 더 나아가 구매의도에 미치는 영향력을 파악하고자 연구를 진행하였다. 본 연구의 구체적인 목적은 첫째, 선행연구를 기초로 전자상거래에서 flow 개념을 이해하기 위해 기존의 flow 관련 연구를 살펴보고, 숙련도와 도전감으로 분류한다. 둘째, flow개념이 지각위험, 관여도 더 나아가 구매의도와의 상호관계를 정립하여 이를 모형화하고 검증한다. 즉, flow의 구성 요인인 숙련도, 도전감에 있어서 지각된 품질, 지각된 위험과 관여도와의 영향관계를 파악하고 구매의도와의 영향관계를 알아보고자한다. 따라서 본 연구에서는 인터넷 환경에서 소비자의 구매행동을 파악하고 특히 어떤 요인들이 소비자들의 구매의도를 결정짓는지를 알아보기 위하여 최근에 연구되고 있는 flow개념이라는 이론적 틀에 바탕을 두어 소비자 구매의도 결정요인들을 분석하고자 한다. 연구 결과, 숙련도와 도전감이 높울수록 관여도와 지각된 품질은 증가하고 숙련도는 도전감보다 지각된 위험에 부의 영향을 미치며, 지각된 품질은 관여도와 구매의도에, 지각된 위험은 구매의도에, 관여도는 구매의도에 유의한 영향을 미치는 것으로 나타났다.

• 한국가정과교육학회지
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• 제14권1호
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• pp.1-13
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• 2002

The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon Province. and to suggest a direction of consumer education for rational purchase and of Home Economics Education. through noticing the influence of socio-demographic variables and socialization-related variables. To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won Province. and 472 Questionnaires were used as the analysis data. The methods of statistical analysis used for this study were Cronbach' ${\alpha}$. Frequency Distribution, Percentile. Mean. Standard Deviation. ANOVA, t-test. Duncan's Multiple Range Test, Multiple Regression Analysis. and also SPSS PC+ was used. The summaries of the results of this study were as follows. First. the level of the adolescents'purchasing behavior was the average 3.34 which is higher than the centered number 3, and the level of pre-Purchasing behavior(3.36) was higher than that of the post-purchasing behavior (3.27). Second. the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income. Third among the socialization-related variables. the group which had much communications with their parents and friends about purchase. the group which got much consumer education in school and their home. the group which can see much advertisements about purchase showed high level of purchasing behavior. Fourth. in the regression analysis. the consumer education in school. the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory. the communication with parents. the amount of pocket money. the father's occupation were significant variables to the level of pre-purchasing behavior, And the consumer education in school. the communication with parents or friends. the father's occupation were significant variables to the level of post-purchasing behavior.

• 한국가정과교육학회지
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• 제10권2호
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• pp.145-161
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• 1998

The purpose of this study was to survey the actual condition of the Middle School Students on a Drug. In this study, 500 middle school students in Seoul response to a questionnaire which is composed to analyse two categories, i.e. general facts, the actual condition of drug use (the frequency of drug use, the degree of perception on drugs, the people using a drug surrounding the degree of purchase on drugs). And the students are classified by satisfactory degree on their home backgrounds, satisfactory degree on their school life, and school record. The data is analysed by means of frequency, percentage, chi-square test and Pearson's correlation using the $SPSS-PC^+$ package program. The results of this study were as follow : The frequency of drug use except a alcohol and the degree of perception on a drug among female students are higher than among male. The female students are more permissive on the drug use and they are also tend to think more easily the purchase of a drug. The frequency of drug use and the degree of perception on drugs are higher in the group of the lower satisfactory degree on their home background. Especially, there are many people using drugs surrounding the students in the lower group. The frequency of drug use and the degree of perception on drugs are higher in the group that has the lower satisfactory degree on school life. The students in the group having low school record have more dangerous thought about the use of drugs than the students of high record. The degree of perception on a drug is higher in a higher group, and the students in a higher group also think more easily the purchase of drugs. The percentage of students using drugs are not high, but the high percentage of students are interested in the drugs and they have permissive attitudes on drugs. Thus, the preventive education for drug abuse must be done rapidly.

• 복식문화연구
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• 제21권5호
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• pp.671-683
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• 2013

The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.

• 한국경영과학회지
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• 제39권4호
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• pp.85-95
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• 2014

In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.