Culinary science and hospitality research (한국조리학회지)
- Volume 13 Issue 2
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- Pages.123-135
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- 2007
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
An Analysis of Differences on External Reference Price-ending and Consumer Satisfaction in Menu Products
메뉴 상품의 외적 준거 가격 끝수와 소비자 만족의 차이 분석
- Na, Tae-Kyun (Dept. of Hotel & Food Service Culinary, University of Young-dong) ;
- Kim, Jang-Eix (Dept. of Hotel & Food Service Culinary, University of Young-dong)
- Published : 2007.06.30
Abstract
This study intended to determine how price-ending types used for menu products affected consumers' price evaluation and value perception and such behavioral intentions as purchase intention and search intention. The collected data went through statistical processing, including frequency analysis, factor analysis, T-test and ANOVA using an