• 한국조리학회지
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• 제14권3호
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• pp.109-122
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• 2008

This study aims to examine the properties of using bakeries based on demographic variables and repurchase intention and recommendation intention according to participation rates in promotional events. First, demographic characteristics and frequency of using bakeries were analyzed. Second, crosstabulation analysis on usability was conducted according to demographic variables. Third, effects of participation rates in promotional events on repurchase intention and recommendation intention were examined. This study could provide the reasons why bakeries should do promotional events, showing their effects on sales. Surveys were conducted with the students of the culinary department and bakery customers to investigate the influence on repurchase intention and recommendation intention according to participation rates in promotional events. As a result, both repurchase intention and recommendation intention showed a significant result. Also, the study aims to improve understanding by analyzing demographic variables on the properties of using bakeries(frequency in use of bakeries, purchase type, bakery type that is preferred, a time slot being made a purchase, objects of purchase, and purchasing price per person) and create data to help the management of a bakery.

• 한국유기농업학회지
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• 제28권3호
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• pp.289-313
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• 2020

This study was conducted to analyze the factors influencing participation intention in urban agriculture. The theoretical foundations of the study were Theory of Planned Behavior (TPB) and Pine and Gilmore's Experiencel Economy. The type of household composition was set as the moderating variable between these independent and dependent variables. In order to test the research model, hierarchical regression analysis was conducted on 439 effective respondents. The empirical analysis results are as follows. Educational experience factors, escapist experience factors, attitudes, subjective norm, and perceived behavioral control, which were set as independent variables to positive (+) influence participation intention in urban agriculture. In addition, the impact of their influence relationship was as follows : perceived behavioral control > attitudes > escapist experience factor > subjective norm > educational experience factor. On the other hand, as a result of analyzing the moderating effect according to the household composition, there was a significant difference in the effect of educational experiences, escapist experiences, and subjective norm on participation intention in urban agriculture. Significant results were not tested on the moderating effects between attitudes, perceived behavioral control, and participation intention in urban agriculture. Based on the results of this empirical analysis, academic and practical implications were presented.

• 한국응급구조학회지
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• 제22권3호
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• pp.91-100
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• 2018

Purpose: This study aimed to assess the attitude toward cadaver donation and change of intention toward cadaver donation after participation in cadaver dissection among paramedical students, and then to provide basic data to extend wholesome culture toward cadaver donation. Methods: This study was conducted among 298 freshmen via questionnaire survey. The attitude toward the cadaver donation questionnaire consisted of 12 items on a 5 Likert scale. Data were collected before and after participation in cadaver dissection with the agreement of subjects. The data were analyzed using SPSS version 24.0. Results: This study showed that attitude toward cadaver donation was significantly different according to gender (p=.027) and major (p=.035). The attitude score toward cadaver donation was 3.45 points. The rate of positive intention toward cadaver donation before participation in cadaver dissection was 46.5%. The rate of change of intention toward cadaver donation after participation in cadaver dissection was 25.9%. Among 25.9% of subjects, the intention of 56.3% was changed from positive to negative, and the intentions of 42.1% changed from negative to positive. Conclusion: The results of this study the need to provide an educational program to improve the understanding and knowledge toward cadaver donation before participation in cadaver dissection among paramedical students.

• 보건행정학회지
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• 제26권3호
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• pp.219-225
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• 2016

Background: Intention to leave was an important managerial issue among physicians working in public health centers. This study was conducted to explore the relationship between job participations and intention to leave among physicians working in health centers. Methods: A cross-sectional questionnaire survey was conducted to gather information about job participation, intention to leave and demographics among physicians (n=243) in public health centers in Korea. Job participation was measured by 15 items categorized 3 dimensions. Multiple regression analysis was performed to determine the effect of job participation on intent to leave among physicians working in public health center. Results: Participation of medical treatment and administrative job were significantly associated with intention to leave adjusted for sex, age, income, working area, working duration, tenure, and overall job satisfaction. Therefore, physicians who actively participated in administrative job showed a lower turnover intention. Physicians who actively participated in medical treatment job had a higher quit intention. Conclusion: To retain qualified physicians in public health center, education should be reinforced to physician for administrative capacity building.

• 한국의류학회지
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• 제36권3호
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• pp.269-281
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• 2012

This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

• 융합정보논문지
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• 제11권12호
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• pp.211-220
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• 2021

본 연구에서는 화장품 기업의 그린마케팅 캠페인에 대한 계획행동이 참여의도와 참여행동에 어떠한 영향을 미치는지 알아보고자 한다. 이를 위해 설문조사를 실시하여 총 186부의 설문지를 분석하였다. 주요 결과는 다음과 같다. 계획행동 3개 요인인 태도, 주관적 규범, 지각된 행동통제 모두 참여의도와 참여행동에 유의한 영향을 미쳤으며 주관적 규범이 가장 크게 영향을 미치는 것으로 나타났다. 또한, 참여의도가 참여행동에 유의한 영향을 미치는 것으로 나타났다. 그러므로 그린마케팅 캠페인의 활성화를 위해서는 주변사람들에게 참여 방법을 알려주고 캠페인에 대한 참여를 추천하며 권장할 수 있는 마케팅 방안을 연구해야 할 필요가 있다.

• 한국보육지원학회지
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• 제17권5호
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• pp.25-41
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• 2021

Objective: The purpose of this study was to analyze the effect of a director's support for coding education perceived by childcare teachers on the participation of teachers in the learning community and the intention to implement coding education. Methods: The participants of this study were 312 early childhood teachers working at daycare centers in Seoul, Gyeong-gi, and In-cheon area. The data were collected through the survey questionnaires and analyzed using a structural model to explore the relationship between variables. Results: Verifying the mediating effect of infant teacher participation in the learning community between a director's support and infant teacher's intention to implement coding education positively mediates the director's support and infant teacher's intention to implement coding education. In particular, it was discovered that the intention to participate in coding-related learning communities had the greatest impact on infant teachers' intentions to implement coding education based on total effectiveness. Conclusion/Implications: The above analysis results suggest that in order to enhance the intention of infant teachers to implement coding education, it is necessary to support the learning community related to coding education and encourage participation from infant teachers.

• 벤처창업연구
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• 제15권2호
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• pp.235-251
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• 2020

본 연구는 해외전시회 참가를 통해 기업의 해외마케팅 확대와 성과제고에 도움을 받으려는 중소기업을 대상으로 전시회 품질특성 및 정부의 정책지원의 실효성을 확인하기 위해 시도되었다. 실증분석을 위하여 2016~2018년까지 3년간 정부 및 정책기관의 지원을 받아 해외 전시회에 참가한 기업의 전시관계자를 대상으로 직접 설문조사를 실시하여 회수된 371부 중 346부의 유효 표본을 가지고 실증분석을 수행하였다. 연구결과 해외전시회 품질특성은 재참가의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 영향력은 주최기관역량이 가장 중요하고 그 다음 전시회명성과 전시장환경 순으로 나타났다. 또한, 품질특성은 참가성과에 유의한 영향을 미치고 참가성과는 재참가의도에 부분 매개효과를 갖는 것으로 나타났다. 정부의 정책지원은 참가성과와 재참가의도 간에 유의미한 조절효과가 있는 것으로 나타났으며, 품질특성이 재참가의도에 미치는 영향에 있어 참가성과가 조건부 간접효과(조절된 매개효과)를 보이는 것으로 나타났다. 본 연구는 기존의 선행연구들에서 시도된 전시회 서비스품질과 만족도 및 참가성과, 행동의도 및 재참가의도 와의 영향관계 규명뿐 아니라 참가성과의 매개효과를 확인하였고 정부의 정책지원의 조절효과를 확인했다는 것에 학술적 의의가 있다.

• 산업경영시스템학회지
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• 제31권3호
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• pp.61-73
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• 2008

The purpose of this study is to examine the determinants of union commitment and union participation intention based on the social exchange perspective and apply implications to union setting to improve union management. The results are as follows : Firstly, union commitment is the most direct predictors of union participation intention and mediates the relation both perceived union support and union instrumentality and union participation intention. Secondly, both perceived union support and union instrumentality are direct predictors of union commitment but perceived union support has more effect than union instrumentality on union commitment. Lastly, process related justices affect on perceived union support but interactional justice is a more Important antecedent of perceived union support than procedural justice. Unexpected finding is that union instrumentality has direct relationship with not only union commitment but also perceived union support. This finding is needed further research in the future.

• 한국융합학회논문지
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• 제9권1호
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• pp.331-340
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• 2018

본 연구는 '2016 충남도민 평생교육요구조사' 자료를 활용하여 시민참여교육 기초실태를 분석하고, 영역별 평생교육 참여 관심과 참여의사를 유형화 하여 유형별 시민참여교육 참여관심과 참여의사 비교를 통하여, 구체적으로 충남의 시민참여교육 활성화를 위한 정책 기초자료를 제공하고자 2016 충남도민 평생교육요구조사 4,108명의 데이터를 이용하여 분석하였다. 그 결과 첫째, 평생교육 참여 관심과 참여의사에 따라 3개의 하위 집단으로 유형화 되었고, 학습누리형, 학습편중형, 실버학습형으로 명명하였다. 둘째, 학습누리형 집단은 평생교육영역 전반에 걸쳐 참여하면서 즐기는 집단이다. 학습편중형 집단은 보편적으로 평생교육이 직업능력교육, 문화예술교육, 인문교양교육에 한정되어 있다고 인지하는 집단으로 3가지 분야에만 관심과 참여의사가 있는 집단이다. 실버학습형 집단은 전형적인 노인학습자의 특성을 보이고 있는 집단으로 문화예술교육에 참여가 집중되고 있는 집단이다. 셋째, 학습누리형 집단은 참여경험이 두번째로 많고, 참여관심과 참여의사가 가장 높은 집단이며, 학습편중형집단은 가장 많은 집단이며, 참여관심과 참여의사는 두 번째로 높은 집단이다. 실버학습형 집단은 참여경험, 참여관심, 참여의사가 가장 낮은 집단이다. 마지막으로 평생교육분야에서 시민참여교육 활성화 방안을 유형별로 제시하였다.