• Title/Summary/Keyword: Overseas Expansion Strategy

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A Study on R&D Strategy for the IT Convergence Research and Sports Services (IT와 스포츠서비스 융합을 위한 R&D 전략 연구)

  • Oh, Joong-Duk;Park, Chan-Hong;Park, Byeong-Ho;Choi, Young-Seok;Oh, Il-Young;Seong, Hyeon-Kyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.492-495
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    • 2014
  • In this paper, IT and sports services, a study on the R&D strategy for convergence. The sports industry is based on the consumption of the population continues to increase participation in sport has increased due to the increase in leisure time and increase the income of the people. Differentiated and national income is expected to be $ 20,000 per period is the expansion of high-tech sports consumption in developing countries than developed countries and is active in a variety of sports goods of high consumption, you can feel the satisfaction of the convergence of high value enemy Sports Consumption the situation in and growing rapidly. In this paper, we conduct R&D Strategies for the integration of IT technology and services for the development of sports industry, sports. We hope that this helps the sport policy development and national sports industry overseas markets such as the development of the domestic sports industry achieve in this study was small.

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Applying the PEST-SWOT-AHP methodology Development of Korean Gas Turbines and Development of Promotion Strategies for Expansion of Supply (PEST-SWOT-AHP 방법론을 적용한 한국형 가스터빈 개발 및 보급 확대 추진전략 도출)

  • Lee Choong Soon;Kim Yeon Tae;Park Hyung Jun
    • Journal of Technology Innovation
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    • v.32 no.1
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    • pp.1-25
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    • 2024
  • Countries around the world are making active efforts to reduce greenhouse gas emissions. Korea is also pursuing a policy of abolishing aging coal power and converting it to LNG power generation. However, in Korea, gas turbine manufacturing technology has not been localized, so all of it is imported and installed from overseas manufacturers. Therefore, this paper examines the domestic and foreign environment of the gas turbine power generation industry and proposes a strategy to develop and expand the supply of Korean gas turbine technology by applying the PEST-SWOT-AHP methodology. As a result of the research, the strategy to develop and expand the supply of Korean gas turbine technology can be summarized as 1) strengthening the role of power generation public enterprises to develop and promote commercialization of gas turbine technology, 2) expanding the proportion of LNG power generation to reduce greenhouse gases, 3) the government's active efforts to create an ecosystem for the gas turbine industry, and 4) forming a public consensus on the construction of LNG power plants.

A Study on the Strategy of Korean Logistics Companies to Enter the Cambodia E-Commerce Market (한국 물류기업의 캄보디아 전자상거래 시장 진출 전략에 관한 연구)

  • Ji-Won Lee;Hyang-Sook Lee
    • Korea Trade Review
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    • v.48 no.2
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    • pp.111-127
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    • 2023
  • While the e-commerce market in Southeast Asia is growing, this study aims to derive factors for establishing an entry strategy for the Cambodian e-commerce market where Korean logistics companies can strategically enter in the future. Cambodia is a country where growth and growth potential in the e-commerce market is steadily increasing based on the high youth population ratio, high smartphone penetration rate, the introduction of convenient payment systems, and government-level e-commerce promotion policies. In this study, Korean logistics companies established detailed promotion strategies by deriving factors necessary for Cambodia's entry into the e-commerce market and analyzing their relative importance. The AHP analysis technique derived three top factors for the entry strategy, and each presented four sub-factors. As a result, the importance was shown in the order of 'Market Factor' (0.556), 'Policy and Institutional Factor' (0.295), and 'Corporate Competency Factor' (0.149). As a result of the sub-factors analysis, the importance was found in the order of "Characteristics and Growth Potential of Distribution Channel" (0.230), "Purchasing Power and Awareness Level of Consumers" (0.176), "Cambodia Government's E-commerce Policy and Institutional Support" (0.122), and "Cambodia Government's Logistics Infrastructure Plan" (0.108). In both the upper and lower factors, the characteristics and growth potential of the Cambodian e-commerce market were important, indicating that Korean logistics companies value market size and growth potential to enter the Cambodian e-commerce market. The results of this study can be used as a guideline to help Korean logistics companies make successful inroads into Cambodia, where the e-commerce market is expected to grow in the future.

A Study on the Promotion for Convention Industry in Korea (국내 컨벤션산업의 육성전략에 관한 연구)

  • 신현대
    • The Journal of Information Technology
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    • v.3 no.4
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    • pp.107-128
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    • 2000
  • Many Countries in the world are struggling to foster the industry of international convention while attracting various international convention on the politics, economy society, culture, religion and sports. The needs of international conventiones are increasing now becourse of the expansion of international visitors exchanges and it affect on the promotion of national economy development of tour industry internal and overseas public relation of the countries. The important point in this situation is to make a consensus between public organization in eluding goverment related civil industry and academic society and set up and process the long term and short-term strategy basis on the consensus. First related facilities should be enlarged and inproved and maketing activities to hold the conventions that are propec to their facilities should be fostered. Second it is imporment to try to hold the international convention through in troducing our related abilities and facilies if the world and through Positive public realations and marketing activities in the world. Third to perform the inducde international conventions successfully the gualities of related personnel should be improved and the experts such as conventions Planner and simultaneous interprefec should be nurtured. Fourth related enterpries should be supported step by step by goverment level to foster their activifies on holding and operating the international conventions. Fifth the tourism effect can b promoted by harmonizing the tourism and international convention through building large scale convention centers in the cities. Therefore to develop the international conventions industry more positively and effectively publicity work and activity to hold of the goverment posifive and creative effort of related enterprise and people's active participation are all needed.

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Study on Strategic Plan for Ensuring the Global Competitiveness of Traditional Performing Arts Industry (전통공연예술 산업의 글로벌 경쟁력확보를 위한 전략적 방안 모색에 관한 연구)

  • Lim, Young-Soon;Meng, Hai-Yang;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.88-99
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    • 2016
  • Traditional Performing Arts is a key element of national competitiveness that represents the identity of a country. Preserving traditional performing arts such as traditional culture overall aggregate such as literature, art, music, dance, theater and enable it to meet future national culture is to secure a competitive brand. Meanwhile, it shrouded in advance global success of K-pop and TV content, such as our popular culture, but our traditional performing arts sector, there has been a steady effort to receive the attention of the world and expanding capacity and performance. Now, this point will be a new policy approach needed to expand more popular in both domestic and world demand in traditional performing arts. In this study, we propose a strategic plan to raise the popularization and industrialization of our own needs and unique traditional performing arts opportunities for successful overseas expansion and promotion of the content of traditional performing arts.With the help of information technology.

Legal Issues of Electronic Commerce Chapters of the Korea·US FTA and Tasks of the Digital Contents Industry (한·미 FTA 전자상거래 협정문의 주요쟁점과 디지털콘텐츠 산업의 활성화 과제)

  • Kwon, Soon-Koog
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.21-29
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    • 2015
  • The emergence of the internet causes the electronic trade of movies, music, software and other digital content products to be an eminent share of international commerce. The purpose of this study is to examine legal issues of electronic commerce chapters of the Korea US FTA and tasks of the digital contents industry. Results of the study show that several implications based on the industry are offered. The Korean government needs to do the following: settle of classification issue in digital contents, settle of customs issue in digital contents, settle of issue of non-discrimination principle in digital contents, settle of exclusion issue in audiovisual services, improve of global competitiveness, unify of export support system, establish of overseas expansion strategy in genre and regional contents, train of global experts and protect of intellectual property in digital contents.

A Cross-Country Comparative Study on the Effect of Online Review Search on Purchase Satisfaction of Existing Buyers (온라인 후기 탐색이 기존 구매자의 구매 만족도에 미치는 영향의 국가 간 비교연구)

  • Qin, PengFei;Kwon, Sundong
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.53-73
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    • 2020
  • Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

Going Abroad for Urban Management Projects: A Case Study of Kuwait New Town (도시관리사업의 해외 진출방안 연구: 쿠웨이트 신도시를 대상으로)

  • Lee, Sangheon;Jeong, Yeun-Woo
    • Land and Housing Review
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    • v.13 no.2
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    • pp.1-15
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    • 2022
  • This study reviews urban infrastructure and housing management in Kuwait to establish a strategy for going abroad in an urban management sector after the construction of the Kuwait New Town. This study reviews legal systems and governance related to urban infrastructure and housing management as well, offering implications that are collated from international and Korean case studies. By doing so, this paper proposes a governance structure for urban infrastructure and housing management along with key agendas for local institutional improvements. This study suggests that the establishment of a legal system equivalent to the Korean Multi-family Housing Management Act is a key to institutional improvements. The (tentatively entitled) 'Housing Management Act' is proposed to specify the scope and the ways of management in mandatory management subject to local conditions. The direction of going abroad, such as the management scope and the implementation system, discussed in this study can be used as a reference when expanding into other countries in the Middle East that have similar institutional environments to Kuwait in urban infrastructure and housing management.

A Study on the Maritime and Fisheries Sector for the Implementation of an Diplomacy Strategy (우리나라 외교정책과 해양‧수산분야 협력방안에 관한 연구)

  • Seongwook Park;Jooah Lee;Jeong-Mi Cha
    • Ocean and Polar Research
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    • v.45 no.1
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    • pp.23-31
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    • 2023
  • The core of the foreign policy of the Yoon Suk-yeol government is the promotion of active economic and security diplomacy as indicated in Policy Tasks No. 98. To this end, economic consultative bodies such as Regional Comprehensive Economic Partnership Agreement(RCEP), Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and Indo-Pacific Economic Framework (IPEF) are taking the initiative to respond to the formation of supply chain, human rights, environment, and digital-related norms, and actively support Korean companies' overseas expansion. Due to the nature of the Ministry of Oceans and Fisheries (MOF) as an organization established centered on the space of the ocean, the MOF faces difficulties in bringing the functions of other ministries into the space of the ocean. Considering the vision, objectives, and detailed plans of the MOF, the contribution of the MOF in the field of active economic security, one of the main foreign policies of the Yoon Suk-yeol government, is perhaps too obvious. However, since the re-launch of the MOF, the ODA budget for the oceans and fisheries sector is too small compared to other ministries, so even if new policy demands are discovered, there are many difficulties in implementing these policies in practice. Recognizing these problems, this paper examines the background and contents of foreign policies that have been promoted for the efficient promotion of RCEP, CPTPP and IPEF and introduces the areas of cooperation in the oceans and fisheries sector in these foreign policies.

A Comparative Study on the Traditional Medicine Policies between Korea and China: Focused on the Second Korean Medicine Development Plan and the 12.5 Traditional Chinese Medicine Development Plan (한국과 중국의 전통의학 정책 비교: 제2차 한의약육성발전계획 및 중의약사업발전 12.5규획 중심)

  • Ko, Chang-Ryong;Ku, Nam-Pyong;Seol, Sung-Soo
    • Journal of Korea Technology Innovation Society
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    • v.17 no.2
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    • pp.421-447
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    • 2014
  • Traditional medicine has been integrated into the national health system in many countries such as Korea, China, Taiwan, etc. Korea and China are most representative among them. The purpose of this study is to compare the policies on traditional medicine in Korea and China focusing on where it came from and where it is headed. In this regard, the study suggested the first analysis tool in the world for analyzing the policy of traditional medicine. The results of the study are as follows: First of all, the development process of Korean Medicine (KM) and Traditional Chinese Medicine (TCM) shows the same pattern, that is, both are influenced by its own national policies. Secondly, the difference between the two countries is due to the gap in the development status or the different aspects in national heath system. TCM is more vitalized in health system and has larger category, and stays ahead in globalization compared to KM. TCM covers Chinese medicine, integrative medicine and ethno-medicine. Korea emphasizes the role of KM in the declining birthrate and aging society, and promotes the overseas patient invitation strategy. China, on the other hand, establishes the medical system for emergency medical treatment and preventive treatment of major diseases and promotes overseas expansion of TCM service. In addition, Korea stressed the safety and distribution of herbal medicine, and China emphasizes production technologies. Korea has a strong medical device industry along with the government's fostering policy; however, in China, medical devices are in the R&D stage yet. Even though both countries promotes the drug development from natural products, Korea focuses on developing herbal cosmetics in application industry, but China shows weakness in policies on application industry. China shores up the foundation for culture and theory of traditional medicine, while Korea doesn't have related policy. Korea places emphasis on promoting collaboration with international organizations and medical volunteer programs, whereas China is more interested in mutual cooperation and real trade with other countries.