• Title/Summary/Keyword: Overseas Expansion Strategy

Search Result 84, Processing Time 0.025 seconds

A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi (광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구)

  • Jung, Chul-Gi
    • International Commerce and Information Review
    • /
    • v.11 no.3
    • /
    • pp.239-262
    • /
    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

  • PDF

A Correlation Analysis between International Oil Price Fluctuations and Overseas Construction Order Volumes using Statistical Data (통계 데이터를 활용한 국제 유가와 해외건설 수주액의 상관성 분석)

  • Park, Hwan-Pyo
    • Journal of the Korea Institute of Building Construction
    • /
    • v.24 no.2
    • /
    • pp.273-284
    • /
    • 2024
  • This study investigates the impact of international oil price fluctuations on overseas construction orders secured by domestic and foreign companies. The analysis employs statistical data spanning the past 20 years, encompassing international oil prices, overseas construction orders from domestic firms, and new overseas construction orders from the top 250 global construction companies. The correlation between these variables is assessed using correlation coefficients(R), determination coefficients(R2), and p-values. The results indicate a strong positive correlation between international oil prices and overseas construction orders. The correlation coefficient between domestic overseas construction orders and oil prices is found to be 0.8 or higher, signifying a significant influence. Similarly, a high correlation coefficient of 0.76 is observed between oil prices and new orders from leading global construction companies. Further analysis reveals a particularly strong correlation between oil prices and overseas construction orders in Asia and the Middle East, potentially due to the prevalence of oil-related projects in these regions. Additionally, a high correlation is observed between oil prices and orders for industrial facilities compared to architectural projects. This suggests an increase in plant construction volumes driven by fluctuations in oil prices. Based on these findings, the study proposes an entry strategy for navigating oil price volatility and maintaining competitiveness in the overseas construction market. Key recommendations include diversifying project locations and supplier bases; utilizing hedging techniques for exchange rate risk management, adapting to local infrastructure and market conditions, establishing local partnerships and securing skilled local labor, implementing technological innovations and digitization at construction sites to enhance productivity and cost reduction The insights gained from this study, coupled with the proposed overseas expansion strategies, offer valuable guidance for mitigating risks in the global construction market and fostering resilience in response to international oil price fluctuations. This approach is expected to strengthen the competitiveness of domestic and foreign construction firms seeking success in the international arena.

Improvement strategy of market entry for construction engineer of young people (청년 건설기술인력의 일자리 창출방안에 관한 연구)

  • Park, Hwan-Pyo;Han, Jae-Goo;Kim, Young-Hyun
    • Proceedings of the Korean Institute of Building Construction Conference
    • /
    • 2015.11a
    • /
    • pp.74-75
    • /
    • 2015
  • Recently domestic youth unemployment rate has increased continuously. The cause is due to construction recession. As a result, the youth unemployment rate was approximately 8.0% in 2013. In particular, graduates of civil engineers and architecture engineers are difficult to find a new job. Major construction companies also prefer new employees rather than career employees. Therefore, the employment rate of construction-related university graduates is continuing decline. Accordingly, construction and technical engineers will be aging. Therefore, this study was looking for ways to promote the overseas expansion of young construction engineers. And this research has suggested the ways which young engineers can find a new job through improving the system.

  • PDF

Analysis of Relative Importance and Priority of the Strategy for Overseas Expansion of South Korea Fabric Firms in Indonesia (한국 섬유원단업체의 인도네시아 해외진출 전략의 우선순위 분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2019.01a
    • /
    • pp.427-428
    • /
    • 2019
  • 한국섬유산업은 위기에 직면하고 있으며, 해외진출이 증가하고 있다. 한국 섬유산업에 있어서 세 번째 교역군인 인도네시아는 한국의 직접투자액이 5위로 한국의 해외진출이 활발한 국가이다. 본 연구는 한국 섬유원단업체가 인도네시아로 진출하기 위한 발전 전략을 제시하고자 한다. 먼저, 문헌연구와 전문가 회의를 통해 인도내시아 사정을 고려한 섬유업체의 SWOT 대표요인들을 도출하였다. 이들간 우선순위를 도출하기 위해 AHP 분석을 시행하여, SWOT 요인들의 최종가중치와 우선순위를 도출하였다.

  • PDF

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • Journal of Distribution Science
    • /
    • v.15 no.12
    • /
    • pp.5-19
    • /
    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

Promotion Policy of RFID/USN Industry by Leading Company (RFID/USN 선도기업 분석을 통한 산업육성 정책)

  • Park, Yong-Jae;Rim, Myung-Hwan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2009.05a
    • /
    • pp.833-836
    • /
    • 2009
  • All countries are fostering and developing RFID/USN Technology as a key growth industry due to not only the possibility of application to all industries but the expected profits through it. However, in case of RFID/USN domestic companies, as most of them are small or medium sized, with a weakness of technology and services, promotion policy and strategies are necessary to be established. In this study, we try to contribute to establishing the Policy for the RFID/USN industry promotion by analyzing the world companies which lead RFID/USN and by presenting the strategies which is optimized for overseas expansion and which can be applicable to the industry.

  • PDF

A Study on the Start-up and Growth Business Model of Small and Medium-Sized Manufacturing Enterprises: Hyunsung Techno (제조기업의 창업과 성장의 비즈니스 모델 연구: 현성테크노)

  • Choi, In-Hyok;Kim, Do-Yeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.14 no.6
    • /
    • pp.103-117
    • /
    • 2019
  • Under the uncertainties and the consequent turmoils of the IMF financial crisis in Korea, Hyunsung Techno was founded in 1997 on the basis of automobile press molding which is critical for the quality of automobile. Ever since, Hyunsung Techno has grown rapidly based on the domestic market; however, gradually, it had faced a stalemate in terms of the saturation, on the supply side and the growth limit, on the demand side, of the domestic molding market. Accordingly, Hyunsung pushed for a strategy to localize overseas markets and a new acquisition strategy instead of resting on the domestic mold industry's growth, and the success of these strategies enabled it to leap forward into a global company with five companies including affiliates and 70 billion won in sales. The main reason why Hyunsung Techno evolved from a small and medium-sized manufacturing company into a global businesses is due to the success of Boa Constrictor M&A strategy. Its acquisition strategy is not just a successful case of any acquisition, but a rare, maybe the first domestic case of a successful acquisition of a primary supplier by a secondary supplier. Through the success of this strategy, Hyunsung Techno has achieved a continuous growth of businesses, an increase in sales volume, and expansion into new businesses. And on top of that, this achievements is leading it to be a global conglomerate In this study, Hyunsung Techno's success strategy, which is transformed from a small domestic manufacturing company into a global enterprise, was analyzed in detail with its development stages divided into start-up, overseas expansion, acquisitions, and business diversification. Eventually, this case study is meant to offer strategic implications for other small and medium-sized businesses under the current, gloomy economy of low or zero growth of today.

Exploring on 'Go Global' Barriers of Chinese Inner Mongolia Cashmere POEs (중국 내몽고 캐시미어 민영기업의 해외시장 진출 장벽에 관한 탐색적 연구)

  • Lee, Keonhyeong
    • International Commerce and Information Review
    • /
    • v.19 no.3
    • /
    • pp.63-82
    • /
    • 2017
  • This study explores the barrier factors of Chinese private-owned enterprises in overseas expansion in terms of corruption, political risk, market fluctuation, cultural difference, and firms resource endowments. To explore the existing practical backgrounds, it was investigated to private-owned enterprises dealing with foreign export companies where run business in Hohhot, Baotou and Ordos, Inner Mongolia, China. The result shows that the corruption and political risks of host countries do not have significant influence on business performance in 'Go global' strategy, while the market fluctuation of host countries has a negative effect on business performance. Cultural difference has a negative effect on business performance, and enterprises' resource endowments have a positive effect on business performance in 'Go global' strategy. Additionally, interviewees provide several substantial suggestions regarding the government policy and industry ecosystem to surmount the barriers of POEs' going global. Lastly, the authors discuss managerial implications and provide several suggestions for the future studies.

  • PDF

Development Strategy and Priority Analysis of Korean Fabric Mills in Indonesia Using SWOT/AHP Analysis Theory (SWOT/AHP분석을 통한 인도네시아 진출 한국 섬유원단업체의 발전전략과 우선순위분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.11
    • /
    • pp.288-296
    • /
    • 2019
  • The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.

A Strategic Development of Incheon Port Authority Using SWOT/AHP Method (SWOT/AHP 방법을 이용한 인천항만공사의 발전 방안에 관한 연구)

  • Kim, Seong-Cheol;Ryoo, Dong-Keun;Lee, Dong-Hee
    • Journal of Navigation and Port Research
    • /
    • v.32 no.3
    • /
    • pp.193-198
    • /
    • 2008
  • To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.