• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.555-575
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• 2022

Recently, dating violence has emerged as a serious social problem, but there is not enough research on controlling behavior among the subtypes of dating violence. Thise study explored the relationship between psychological entitlement and controlling behavior, and the mediation effect of social dominance orientation and social comparison orientation. Furthermore, the study examined if the mediation effect of social dominance orientation between psychological entitlement and controlling behavior differed by gender. As a result, the higher the level of psychological entitlement, the stronger the level of social dominance orientation, social comparison orientation, and the controlling behavior. In addition, the stronger the level of social dominance orientation and social comparison orientation, the more frequently was the occurance of the controlling behavior committed. The level of social dominance orientation mediated the relationship between psychological entitlement and controlling behavior. The level of ability comparison orientation mediated the relationship between psychological entitlement and controlling behavior. The mediation effect of social dominance orientation between psychological entitlement and controlling behavior was moderated by gender. In other words, the mediation effect of social dominance orientation between psychological entitlement and controlling behavior was significant for the male, but not for the female. The limitations of the study and suggestions for further research were discussed.

• International Area Studies Review
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• v.13 no.3
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• pp.481-500
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• 2009

This paper investigates the Moderating effect of entrepreneurship on the relationship between market orientation and international performance in Korean Ventures. Literature revealed that an appropriate alignment between firm strategic orientation and market positioning is critical because of its impact on firm performance. The alignment is especially crucial for SMEs as a result of their limited resource base. However, studies have not adequately accounted for the joint effect of entrepreneurship and market orientation on firm performance in different environments as foreign markets. Drawing upon a sample of 217 internationalized Korean Venture Business, it presents evidence related to mainly moderating effects of entrepreneurship on market orientation-international performance. The Key conclusion from the evidence is that market orientation, alone and in conjunction with certain entrepreneurship dimensions, is positively related to firm international performance. More specifically innovativeness and proactiveness have positively moderated the relationship between market orientation and international performance in Korean Ventures.

• Journal of Korean Society for Quality Management
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• v.50 no.3
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• pp.441-457
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• 2022

Purpose: The purpose of this study is to analyze the effect of self-leadership on self-efficacy and customer orientation and to verify whether there is a mediating effect of self-efficy on the relationship between self-leadership and customer orientation. Methods: To verify these research problems, the subjects of this study were a total of 300 Korean cabin crew members working for domestic and foreign airlines who received distributed questionnaires and 247 copies wee analysed using the SPSS 20.0 program. Results: First, it can be seen that the self-leadership of airline cabin crew has a significant positive (+) effect on self-efficacy, indicating that self-leadership has a positive effect on the self-efficacy of the members of the organization. Second, it was found that self-efficacy had a positive (+) effect on the customer orientation of airline cabin crew, and it was analyzed that self-efficacy played a partial mediating role in the relationship between self-leadership and customer orientation. Third, it was found that self-leadership had a positive (+) effect on customer orientation, and it was proved that behavior-oriented strategy, constructive accident pattern, and natural compensation strategy, which are three sub-factors of self-leadership of cabin crew, have an influence on customer orientation. Conclusion: based on these findings, the theoretical and practical implications of this study and directions for future research were presented.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.103-110
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• 2024

This study aimed to confirm the positive impact of individual entrepreneurial orientation on entrepreneurial intentions and to investigate whether cognitive competency and social awareness of entrepreneurs serve as mediating variables in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. The results of this study are as follows: Individual entrepreneurial orientation positively influenced entrepreneurial intentions, cognitive competency, and social awareness of entrepreneurs. Moreover, it was found that higher levels of cognitive competency and social awareness led to higher entrepreneurial intentions. Additionally, it was demonstrated that cognitive competency and social awareness of entrepreneurs had parallel mediating effects in the relationship between individual entrepreneurial orientation and entrepreneurial intentions. Based on these findings, this study provides theoretical foundations for research on the relationship between individual entrepreneurial orientation and entrepreneurial intentions, which have been relatively underexplored. Furthermore, by identifying cognitive competency and social awareness as mediating variables, this study opens avenues for academic expansion. Finally, the findings of this study can serve as practical groundwork related to individual entrepreneurial orientation.

• Human Ecology Research
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• v.59 no.3
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• pp.311-324
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• 2021

The purpose of this study was to reveal the effects of internal characteristics, such as fashion involvement, personality characteristics, and customer orientation of fashion brand salespeople on the core sales tasks, and how the core sales tasks and internal characteristics differ depending on differences in the way salespeople are remunerated. The data were collected as a questionnaire to fashion brand salespeople in Gwangju from September to October 2020. Using 235 responses, the data were analyzed with SPSS 21.0 for frequency analysis, reliability analysis, t-test, factor analysis, and regression analysis. The research results were as follows. First, fashion involvement comprises factors such as 'fashion passion and sense'and 'fashion trend interest', and the greater the 'fashion passion and sense', the better the 'sales management'and 'customer relationship management'jobs. Second, 'esthetic openness', 'responsibility' and 'extroversion' of the big five personality characteristics have a positive impact on 'sales management' and 'customer relationship management' tasks. Third, customer orientation comprises factors such as 'customer-centric understanding'and 'gain customer trust', the greater the customer-orientation, the better the 'sales management'and 'customer relationship management'tasks. Fourth, according to the position of the salesperson, the group of professional salespeople at manager level had high responses in core sales tasks, fashion involvement, customer orientation, and characteristics such as 'agreeableness', 'esthetic openness', and 'responsibility'.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.99-110
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• 2020

This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.63-74
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• 2018

Youth unemployment including college graduates has become more serious in recent years. It is very necessary to study the factors affecting entrepreneurship and entrepreneurial intentions. These days, the number of female entrepreneurs has been increased dramatically. There have been many successful entrepreneurs with technology background in Korea. Until now, there have been not so many empirical studies examining moderating effects of gender and college major. A lot of studies have examined the relationship between entrepreneurial orientation and entrepreneurial intention of college students. The purpose of this article is to examine gender and major as moderators in the relationship. Until now, there has been very few research investigating the moderating effects of gender and major on the relationship between entrepreneurial orientation and entrepreneurial intention. Survey questionaries were given to 400 college students randomly chosen in Gangwon-do. Finally, 334 surveys were used to analyze the relationship. The findings of our study are as follows. First, similar to previous studies, entrepreneurial orientation of college students has a positive effect on entrepreneurial intention. Second, participation both in school entrepreneurship courses and out of school entrepreneurship education does positively affect entrepreneurial intention. Gender and major are moderating variables between entrepreneurial orientation and entrepreneurial intention. Third, compared to male students, female students with low entrepreneurial orientation show much lower entrepreneurial intention. Fourth, compared to Non-STEM students, STEM students with low entrepreneurial orientation show much lower entrepreneurial intention. Thus, in order to improve entrepreneurial intention among college students, it is very important to develop entrepreneurial orientation, especially for female and STEM college students.

• The Korean Journal of Franchise Management
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• v.9 no.3
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• pp.31-43
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• 2018

Purpose - This study examines the role of foodservice franchisee's perceived justice(distributive, procedural, and interactional) in developing long-term orientation to franchisor and investigate the mediating role of cohesiveness and relationship satisfaction in the relationship between franchisee's perceived justice and long-term orientation to franchisor. Research design, data, and methodology - We collected data from managers and owners in foodservice franchisees located in Seoul, Korea. Among a total of 500 questionnaires, 500 questionnaires were returned. After excluding 36 invalid respondent questionnaires, 496 valid questionnaires(response rate of 99.2%) were analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of this study are as follows: First, distributive justice and interactional justice had positive effects on cohesiveness, but procedural justice did not. Second, distributive justice and interactional justice had positive effects on relationship satisfaction, but procedural justice did not. Third, cohesiveness and relationship satisfaction had positive effects on franchisee's long-term orientation to franchisor. Conclusions - The implications of this study are as follows. First, this study found that procedural justice can create a high cohesiveness and identification of franchisee and also maintain a cooperative relationship with the franchisor. Second, this findings suggest that the perceived distributional and interactional justice can improve the satisfaction with the franchisor and thus positively influence the intention to maintain the relationship and the intention to recontract. Third, the results of this study indicate that the cohesiveness of franchisees can play a pivotal role to improve their satisfaction with the franchisor and pursue mutual development by continuously maintaining stable business relationship with franchisor. The findings of this study are subject to at least three limitations. First, the research subject is limited to the food service franchise shops in Seoul area, so the sample was not nationally representative of the franchise stores. Second, the perceived fairness is measured only from the point of view of the franchisee, and this study has a limitation to examine the difference between the perceived franchisee's and franchisor's justice. Third, Future research needs to identify more closely the relationships between perceived fairness and long-term orientation by gathering specific quantitative data such as the renewal rate and the business performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.59-70
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• 2021

This he problem of youth unemployment is already a very serious social problem at home and abroad, and entrepreneurship, which is one of the ways to solve the problem of youth unemployment, has been studied with interest from various fields. Entrepreneurship not only overcomes the economic crisis, but also plays a role in nurturing innovative talents in the era of the 4th industrial revolution. For this reason, it can be said that research for activating entrepreneurship for college students is very important. The purpose of this study is to examine how individual entrepreneurial orientation and goal orientation affect economic entrepreneurial motivation and non-economic entrepreneurial motivation in order to confirm the effect of college students' economic entrepreneurial motivation and non-economic entrepreneurial motivation. In addition, in the relationship between individual entrepreneurial orientation and entrepreneurial motivation (economical and non-economic), we will examine whether goal orientation has a mediating effect. As a result of the study, first, it was confirmed that the individual entrepreneurial orientation of university students had a positive (+) effect on the goal orientation. Second, it was confirmed that the goal orientation of college students had a positive (+) effect on economic entrepreneurial motivation and positive (+) influence on non-economic entrepreneurial motivation. third, it was confirmed that the individual entrepreneurial orientation of college students had a positive (+) effect on economic entrepreneurial motivation, and a positive (+) effect on non-economic entrepreneurial motivation. Fourth, it was confirmed that college students' goal orientation had a mediating effect in the relationship between individual entrepreneurial orientation and economic entrepreneurial motivation, and also had a mediating effect in the relationship between individual entrepreneurial orientation and non-economic entrepreneurial motivation.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.330-342
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• 2015

Medical tourism has been regarded as one of the most lucrative tourism sector for many destinations, particularly Asian countries. Medical tourism, combining the very polarized purposes of pleasurable travel and potentially stressful health care services, is an emergent and growing business worldwide. This study empirically examined the mediating effect on the relationship between service orientation and turnover intention of medical tourism employees, sampling nurses. The empirical results demonstrated: 1) service orientation had a direct negative influence on turnover intention; 2) the relationship between service orientation and turnover intention was mediated by job involvement; and 3) the relationship between service orientation and turnover intention was mediated by job satisfaction. These results can contribute to the medical tourism field by managers a valid and reliable indications for developing successful strategies in the medical tourism sector.