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Media exposure analysis of official sponsors and general companies of mega sport event (메가 스포츠이벤트의 공식스폰서와 일반기업의 미디어 노출 분석)

  • Kim, Joo-Hak;Cho, Sun-Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.4
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    • pp.171-181
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    • 2018
  • As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

Exploration on the Range of an Urban Community to Form Healing Environment (치유환경 조성을 위한 어번 커뮤니티 탐구)

  • Park, Hoon;Lee, Hae-Kyung
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.3
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    • pp.477-496
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    • 2017
  • A drastic development of modern cities and transportation means as part of a rapid industrialization and urbanization for the past half-century has consistently broaden the boundaries of urban dwellers while, at the same time, raising issues as to establishing relationships among them throughout the society following the materialization of modern urban planning. Within the framework of the postmodern concept, there have been consistent efforts to create a community space in appropriate size and, in particular, the concept of New Urbanism and Urban Village that emerged in mid 1800s along with the effort to build a community by building an ideal city provides an important meaning today when people are seeking to restore a healthy community. Against this backdrop, this study aims to explore the concept of community and to determine its optimal scope of implementation in the sense of healing environment under the premise that organizing a healthy city is based on building a solid urban community. The study findings and conclusions are as follows. First, a community is a subject of constant consideration in the process of historical development of the city and has required us to take a variety of strategic approaches and to determine the scope of implementation. Second, the activities of a healthy community have been conducted under various types of environments, including churches, commercial facilities, urban plazas, parks, and streets in various scales, reflecting their unique characteristics. Third, in the process of designing a healthy and sustainable city, determination of location carries significant implications along with building a community of appropriate size, which requires multidisciplinary considerations in addition to functional approaches. Fourth, the composition and design of a modern urban community need to seek practical ways of its implementation within the concept of healing environment.

New Perspectives: Reconceptualization of Community Dance Based on Community of Practice Theory and Practice (무용패러다임의 진화: 실천공동체의 이론과 사례를 근거로 한 커뮤니티댄스의 재개념화)

  • Kim, Ji Young;Park, In Sil
    • 한국체육학회지인문사회과학편
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    • v.55 no.4
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    • pp.443-462
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    • 2016
  • The purpose of this study was to suggest an extensive and evolved conceptual model of community dance reflecting new tendencies, practice, and various values. For the purpose, efforts were made to categorize common properties based on various cases using qualitative data collection about 10 community dance specialists. The Practice of Community theory of Wenger(1991) has contributed to conceptualization including the new perspective on community dance, which has been the theoretical framework. Firstly, 'a community' as a basic premise is self-organizing, interactive, regional and creative. Secondly, 'practice' in community dance means openness, focused on participants, improvisation and nmind-body centering, value-oriented processes and connectivity with daily lives. Thirdly, 'social learning' can be interpreted within the framework of joint enterprise and domain, quality and status of dacne, and dance literacy embodied as a shared repertoire. Lastly, identity of community dance has been expanding the concept area as 'dance for all' reflecting ongoing properties and future-oriented values in that it pursues healing arts and relationship, amateurism collaborating with dance artists, combination of democratic citizenship and civic creativity, cultural diversity and social integration, and types of sustainable development.

A Study on the Composition of Factors in Teaching Competence Using Artificial Intelligence of Pre-service Early Childhood Teachers (예비 유아 교사들의 인공지능 활용 교육역량 요인 구성 연구)

  • Eunchul Lee
    • Journal of Christian Education in Korea
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    • v.72
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    • pp.183-203
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    • 2022
  • The purpose of this study is to construct factors of AI education utilization competency. AI education utilization competency is used as basic data for education to enhance the AI education competency of pre-service early childhood teachers. To this end, 7 studies related to competency factors and models were selected by searching for previous studies. Seven preceding studies were analyzed. As a result, 18 competency factors were extracted, including understanding of artificial intelligence. The extracted competency elements were divided into six areas, which are divided into understanding subject knowledge through coding, class preparation, class management, class result feedback, class guidance, and self-development. And 15 factors were constructed. The draft formed through coding was improved through review by three early childhood education experts. Factors improved through expert review were structured by classifying them into knowledge, skills, and attitudes to organize the curriculum. The validity of the structured competency factor was verified through expert Delphi. As a result of the Delphi verification, all factors were converged in the first survey. Through this, 6 competency areas, 11 competency factors, and 19 competency factors were composed of knowledge, 10 skills, and 5 attitudes. The implication is that the competency factors presented as a result of this study can be used as basic data for organizing a curriculum to improve the ability of pre-service early childhood teachers to use artificial intelligence education.

An Exploratory Study on the Experience of the female Elderly using a Long-Term Care: Centering on Users of Home-Visit Bath (장기요양보호를 이용하는 여성노인의 경험에 관한 탐색적 연구: 방문목욕 이용자를 중심으로)

  • Shin, Gun-cheol
    • 한국노년학
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    • v.30 no.4
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    • pp.1345-1357
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    • 2010
  • This research, with the participants of the female elderly using a home-visit bath among long-term care services, made an in-depth analysis of what they experience while getting a home-visit bath. We conducted in-depth interviews with 8 elderly people. According to the result, the female elderly experienced the absence of a caregiver, difficulty in carrying out daily life due to physical diseases, getting what they need by themselves, getting comfortable in body and mind, accepting their given situation though feeling shame at getting a bath, and expressing their desires. In addition, they had a close relationship with a care helper. On the basis of the results, a systematic training system which could intensify the professionalism of care helpers was suggested. For the enhancement of the elderly's emotional stability in a long-term care, an integrated case management system was also suggested, which supports the family by organizing an integrated network by region between a long-term care service, home-visit care service, welfare center, and the National Health Insurance Corporation.

A Study on the Storytelling and its Application : Focusing on the Panmunjom and the surrounding DMZ (판문점 및 주변 DMZ 지역의 스토리텔링과 활용방안에 관한 연구)

  • Lee, Dongmi
    • 지역과문화
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    • v.6 no.4
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    • pp.23-45
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    • 2019
  • The main research is on how to find source stories and develop and utilize content that will properly show the value of Panmunjom and the surrounding DMZ on the Korean Peninsula, which are receiving worldwide attention. Three methods were used as research for the high-end branding of Panmunjom and the surrounding DMZ. The first is the interest of prospective visitors through the travel cycle, using Joseph Campbell's "The Hero's Journey." The second was to incorporate Roland Bart's "third meaning" into the subjective travel and emotional stimulation, which is the trend of modern travel. The third introduced Kevin Lynch's theory and tried to place five elements of the path, edge, district, node and landmark in the core location of Panmunjom. Through the study, the excavation of contents in Panmunjom and the surrounding DMZ needs to be collected to a third meaning using a direct interview method that listens to the stories of related figures as well as organizing historical events. The priority should be given to those over the age of 80 and interviews should be conducted at least three times and over three generations. The process of building it into an archive, selecting a story, and then going through a culture collage and networking and branding takes place in five stages. This can create a virtuous circle of content processing, content utilization, job creation in the region and revitalizing the local economy through discovery of source stories and storytelling. Content development should be able to touch sensibility while saving time, history, place, originality and sincerity. Taking the center between tourism and travel, development and damage concerns, a careful but long-term plan and large-scale discovery of source stories should be made, and a consensus should be formed on the need for proper storytelling.

A Study on the Performance of Vocational Training Course for the New Middle at Korea Polytechnics (2018-2020) (한국폴리텍대학 신중년 직업훈련과정(2018-2020) 성과 연구)

  • Mi-hyun Paek;Ji-young Lee
    • Journal of Practical Engineering Education
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    • v.15 no.3
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    • pp.751-759
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    • 2023
  • In the era of global aging and the retirement of baby boomers, the response is very intensive and dynamic. As baby boomers actually retire, the terms for middle-aged people have been diversified into middle-aged, midle-elderly, and the new middle, which are also evident in the training process. In line with the timing, the government and academia are also making efforts to advance the development of training courses for middle-aged, along with organizing terms for middle-aged. From this point of view, this study aims to analyze the performance of the three-year training courses (2018-2020) for the new middle at Korea Polytechnics and suggest the direction of development of the new middle training course. As a result of the study, the three-year performance of the Shin middle-aged training course gradually increased, but the completion rate and employment rate gradually decreased, indicating that countermeasures were needed. In addition, campus performance in the metropolitan area was higher than that in the non-capital area, so a plan for this deviation was needed. In addition, the need for the integrated operation of the existing 'middle-aged' and 'the new middle' courses operated by Korea Polytechnics was suggested, and measures to specialize in the new middle-aged were proposed.

Geological Factor Analysis for Evaluating the Long-term Safety Performance of Natural Barriers in Deep Geological Repository System of High-level Radioactive Waste (지질학적 심지층 처분지 내 천연방벽의 고준위 방사성 폐기물 장기 처분 안전성 평가를 위한 지질학적 인자 분석)

  • Hyeongmok Lee;Jiho Jeong;Jaesung Park;Subi Lee;Suwan So;Jina Jeong
    • Economic and Environmental Geology
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    • v.56 no.5
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    • pp.533-545
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    • 2023
  • In this study, an investigation was conducted on the features, events, and processes (FEP) that could impact the long-term safety of the natural barriers constituting high-level radioactive waste geological repositories. The FEP list was developed utilizing the IFEP list 3.0 provided by the Nuclear Energy Agency (NEA) as foundational data, supplemented by geological investigations and research findings from leading countries in this field. A total of 49 FEPs related to the performance of the natural barrier were identified. For each FEP, detailed definitions, classifications, impacts on long-term safety, significance in domestic conditions, and feasibility of quantification were provided. Moreover, based on the compiled FEP list, three scenarios that could affect the long-term safety of the disposal facility were developed. Geological factors affecting the performance of the natural barrier in each scenario were selected and their relationships were visualized. The constructed FEP list and the visualization of interrelated factors in various scenarios are anticipated to provide essential information for selecting and organizing factors that must be considered in the development of mathematical models for quantitatively evaluating the long-term safety of deep geological repositories. In addition, these findings could be effectively utilized in establishing criteria related to the key performance of natural barriers for the confirmation of repository sites.

A Study on Perceptions of Users for Establishing Mid-to Long Term Development Plan for Public Libraries in Dobong-gu (도봉구 공공도서관 중장기 발전계획 수립을 위한 지역주민 인식 연구)

  • Su-Young Lee;Ji-Ann Yang;Jae-Woo Nam;Min Sun Song
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.4
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    • pp.183-205
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    • 2023
  • This study was conducted to identify the operation status of Dobong-gu public libraries in order to establish a mid- to long-term development plan for Dobong-gu libraries, and to analyze local residents' perceptions of libraries by factors through user surveys to suggest specific development plans for Dobong-gu libraries. Overall, the satisfaction level of Dobong-gu residents with library services was found to be high, and all libraries were analyzed to be providing high-quality services. From this, the following operational strategies for the mid- to long-term development plan of Dobong-gu public libraries can be derived. First, libraries need to continue to collect and provide books that meet the quantitative and qualitative levels to satisfy the needs of the community and users. Electronic and online materials, including e-books and audiobooks, as well as subject-specific materials should be expanded to provide relevant programs. Second, although Dobong-gu is an aging city, a wide range of age live there, so there is a need to promote communication and understanding between generations and promote integration of the community through a generational empathy program. Third, it is necessary to remodel and improve the space of aging libraries by organizing library facilities and environments into open spaces and creating makerspaces and multicultural spaces for direct experience and practice, reflecting the latest trends in library space organization.

A Study on the Status and Direction of the Nursing Hospital Certification System (요양병원 인증제도의 현황과 방향에 대한 연구)

  • Park, Jong-won
    • Journal of Venture Innovation
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    • v.5 no.1
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    • pp.145-154
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    • 2022
  • This study briefly compares the first-cycle certification of nursing hospitals with the second-cycle certification, reviews the changes and achievements of the second-cycle certification and the third-cycle certification, and examples of challenges and solutions in the process of preparing the third-cycle certification. In this study, it is suggested as follows. First, in order to see the practical effect of certification intended by the government, the exhibition is prepared in a short period of time before certification. Second, after the implementation of the nursing hospital certification system, research on the hospital performance of the medical institution certification system is insufficient in terms of quality and quantity. Therefore, in order to see the effect on the certification system, various research support is also required so that research on this can be actively conducted. Third, design certification standard guidelines from a long-term perspective so that the standard guidelines for certification do not change significantly, and certify not only the guidelines but also individual standards and forms that can be used by medical institutions. Fourth, in the four-cycle certification, accurate and realistic guidelines for infection control and quarantine ward operation support should be developed. The importance of managing infectious diseases will be highlighted in the future due to COVID-19. Fifth, medical institutions can improve the quality of medical care in nursing hospitals and have competitiveness if their daily activities, not short-term certification preparation, are carried out in accordance with certification standards, which affects performance. Sixth, when preparing for certification, nursing hospital officials have problems in organizing documents or processing administratively in the short term as in the past. This is also based on the certification criteria for the usual business process.