• 제목/요약/키워드: Organizational Culture Orientation

검색결과 67건 처리시간 0.023초

학습지향성, 시장지향성, 기업가지향성이 조직문화에 따라 경영성과에 미치는 영향 (The Relation between Orientation of Learning, Marketing, Entrepreneurs, and Organizational Culture and Organizational Performance)

  • 이숙영;문송철
    • Journal of Information Technology Applications and Management
    • /
    • 제18권2호
    • /
    • pp.109-134
    • /
    • 2011
  • This dissertatioionstudied the relation between orientation of learning, marketing, entrepreneurs and organizational culture and organizational performance. This study tried to look out the factors that the peoples of an organization takes part in the organizational culture to be related to the cultural efficiency and organizational performance. Accordingly result of this study, orientation of learning, marketing, entrepreneurs is related to organizational culture and organizational performance. Customer orieatation of marketing orientation showed a positive effect for organizational non-finantial performance according to mission consciousness of organizational culture.

치과기공사의 조직문화와 직무만족도간의 관계연구 (A Study on Relations between Dental Technicians' Organizational Culture and Job Satisfaction)

  • 나정숙;유낙근
    • 대한치과기공학회지
    • /
    • 제29권2호
    • /
    • pp.181-196
    • /
    • 2007
  • The purpose of this study is to investigate relations between the organizational culture and job satisfaction of ordinary dental technicians who are serving at dental laboratories. Findings of the study are summarized as follows. Ordinary dental technicians' job satisfaction as a whole was measured 3.40 in average score. In detail, those dental technicians were highest in satisfaction about their work, followed by their work conditions, organizational relations and occupation itself in order, but showed some dissatisfaction in terms of their self-realization. Regarding relations between the organizational culture and job satisfaction of ordinary dental technicians, the former was found significantly affecting the latter. Those dental technicians' job satisfaction was being most positively influenced by innovation-orientation as one of their organizational culture styles, followed by task-orientation. In regard to relations between sub-areas of the satisfaction and styles of the culture, ordinary dental technicians' organizational relations were being significantly, positively affected by such styles of their organizational culture as relation-orientation and task-orientation. Those technicians' occupational satisfaction, self-realization and work conditions were being strongly influenced by one of their organizational culture styles, that is, innovation-orientation. Originary dental technicians' work satisfaction was not being significantly affected by any of the organizational culture styles. The more relation- or task-orienting ordinary dental technicians were in organizational culture, the stronger their organizational relations were. The more innovation-orienting ordinary dental technicians were in organizational culture, the more those dental technicians' satisfaction regarding their occupation, self-realization and work conditions is likely to positively change. These findings indicate that ordinary dental technicians are even more orienting both relation and task in organizational culture, while being afraid of innovation and that their organizational culture as a whole is somewhat strict hierarchically.

  • PDF

한국형 네트워크 마케팅 기업의 조직문화가 고객 지향성과 서비스지향성에 미치는 영향에 관한 연구 (A Study on the Influence of the Organizational Culture of Korean Network Marketing Companies on Customer Orientation and Service Orientation)

  • 김문준
    • 산업진흥연구
    • /
    • 제5권4호
    • /
    • pp.29-37
    • /
    • 2020
  • 본 연구는 한국형 네트워크 기업의 구성원들이 지각하고 있는 조직문화 유형이 고객지향성과 서비스지향성에 미치는 영향관계를 확인하고자 2020년 9월 7일부터 25일 까지 약 2주간에 204명을 응신 결과 중 최종 165명에 대한 유효설문결과를 SPSS 24.0 및 AMOS 24.0 통계패키지 프로그램을 활용하여 다음과 같은 결과를 나타냈다. 첫째, 조직문화가 고객지향성에 미치는 영향에 관한 분석결과 조직문화 의 하위 요인인 관계지향문화, 혁신지향문화, 위계지향문화, 과업지향문화유형은 모두 고객지향성에 유의한 정(+)의 영향을 미치는 것으로 분석되었다. 즉, 조직문화는 단편적인 어느 하위구성 유형 하나가 아닌 종합적인 작용으로 긍정적 의미부여가 된다는 측면에서 고객지향성에 통계적으로 유의하게 미치고 있음을 알 수 있다. 둘째, 조직문화가 서비스 지향성에 미치는 영향을 분석한 결과 조직문화는 서비스지향성에 정(+)의 영향관계를 나타냈다. 즉, 조직문화의 하위 구성요인인 관계지향·혁신지향·위계지향·과업지향은 서비스지향성에 긍정적 요인으로 작용하는 것으로 분석되었다.

장애인복지기관의 조직문화유형과 지역사회중심사회통합지향성에 관한 연구 : 시장지향성의 매개효과를 중심으로 (Organizational Culture and Community-Centered Social Inclusion Orientation Among Social Service Organizations for People with Disabilities: Focused on Market Orientation As a Mediator)

  • 최재성;최정아;정소연
    • 한국사회복지학
    • /
    • 제61권1호
    • /
    • pp.5-32
    • /
    • 2009
  • 본 연구는 장애인복지기관의 '조직문화'(합리문화, 개발문화, 집단문화, 위계문화)와 고객중심을 강조하는 '시장지향성', 그리고 조직성과지표로서의 '지역사회중심 사회통합지향성'(Community-Centered Social Inclusion Orientation [COSI])의 관계를 검증하기 위한 것이다. 이를 위해 COSI에 대한 4개 조직문화유형의 직접효과와 시장지향성을 매개로 한 간접효과를 설정한 연구 모형을 구성하여 이 모형 의 유용성을 경험적으로 규명하였다. 전국조사에서 얻어진 263개소 장애인복지기관의 응답내용이 구조방정식 모형을 통해 분석되었다. 분석결과, 시장지향성은 종속변수인 조직성과지표로서의 COSI에 유의한 영향을 주는 것으로 밝혀졌다. 조직문화와 관련해서는 개발문화와 위계문화적 속성이 종속변수에 직접효과를, 합리문화와 집단문화적 속성은 시장지향성을 통하여 간접효과를 가지는 것으로 나타났다. 획일적 조직문화 유형보다는 각 문화유형의 균형적 발달이 중요함을 시사하며, 조직성과를 위해 고객중심 그리고 부서 간 협력을 강조하는 시장지향성의 강화가 필요함을 확인할 수 있다.

  • PDF

병원간호조직의 다양성관리가 조직몰입에 미치는 영향: 다양성수용도와 긍정간호조직문화의 이중매개효과 (The Influence of Diversity Management of Nursing Organization on Organizational Commitment: Double Mediating Effect of Diversity Sensitivity Orientation and Positive Nursing Organizational Culture)

  • 전휘곤;장금성;김은아
    • 대한간호학회지
    • /
    • 제54권3호
    • /
    • pp.403-417
    • /
    • 2024
  • Purpose: The aim of this study was to identify the double mediating effect of effect of diversity sensitivity orientation and positive nursing organizational culture between diversity management and organizational commitment. Methods: Participants were 245 nurses working in six tertiary hospitals located in 3 different regions. Data collection was conducted from February 13, 2023 to March 6, 2023 through online self-reported questionnaire. The data were analyzed by IBM SPSS Statistics 27 and SPSS PROCESS Macro 4.2 program. Results: The direct effect of diversity management on organizational commitment was significant (β = .21, p < .001). The indirect effect of diversity management on organization commitment was .34 (95% confidence interval [CI] = .23~.47). The double mediating effect of diversity sensitivity orientation and positive nursing organizational culture in the relationship between diversity management and organizational commitment was .02 (95% CI = .00~.05). Conclusion: Diversity sensitivity orientation and positive nursing organizational culture show double mediating effect on the relationship between diversity management and organizational commitment. Education program and human resource management strategy for enhancing diversity management, diversity sensitivity orientation and positive nursing organizational culture should be provided to improve organizational commitment, and which are needed active support of the association and nursing organization.

Assessing the Success of Knowledge Management Technology Implementation as a Function of Organizational Culture Orientations

  • Park, Heejun;Ph.D.
    • 한국전자거래학회:학술대회논문집
    • /
    • 한국전자거래학회 2004년도 e-Biz World Conference
    • /
    • pp.83-88
    • /
    • 2004
  • The purpose of this research is to explore the possible relationship between the successful implementation of knowledge management technology and specific organizational culture orientations. Data used to test hypothesis derived for this research were obtained from 227 responders from the Organizational Culture Profile (OCP) survey instruments and 67 responders from the Knowledge Management Technology Profile (KMTP) survey instruments representing 26 separate organizations. The OCP provides a profile of an organization's culture orientation while the KMTP provides a profile of the organization's degree of the KM technology implementation success. The results of this research suggests that employees of organization which are more successful in implementing KM technology have identified organizational culture that embodies a healthy mixture of both production-oriented and people-oriented attributes indicative of the [9,9] culture orientation.

  • PDF

혁신지향 조직문화가 경영성과에 미치는 영향 -진취적 기업가행동과 시장지향성의 매개효과를 중심으로- (The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation -)

  • 주철근
    • 디지털융복합연구
    • /
    • 제18권8호
    • /
    • pp.119-131
    • /
    • 2020
  • 스타트업이 전통적 거대기업을 물리치는 역전현상의 원인으로, 기업가정신과 시장지향이 조직문화와 경영성과 관계에 미치는 매개효과를 살펴보는 것이 본 연구의 목적이다. Hayes(2013년)가 제안한 부트스트래핑의 연구방법을 통해 총효과, 직접효과, 간접효과 분석을 실시했다. 그 결과 조직문화와 경영성과 사이에는 직접적인 영향관계가 없었지만, 조직문화와 경영성과의 관계에서 기업가적 행동과 시장지향성을 모두 매개함으로써 경영성과에 긍정적인 영향을 미친다는 것을 확인했다. 본 연구는 기업가정신과 시장지향성 등 기존 이론과 연계하고 기업성과에 필요한 역량목표의 범위를 조직문화로 확대하였다는 점에서 의의가 있다. 기업은 경영성과와 가치창출을 위한 혁신지향적 조직문화를 창출하고 기업가적 행동과 시장지향성을 가지고 조직의 관성으로부터 문화를 개방할 필요가 있다.

직무 만족과 조직 시민 행동이 고객 지향성에 미치는 영향 - 백화점 패션 제품 판매원을 중심으로 - (The Effect of Job Satisfaction and Organizational Citizenship Behavior on Customer Orientation - Focused on Fashion Product Employees in Department Stores -)

  • 정명선;김성은
    • 복식문화연구
    • /
    • 제15권4호
    • /
    • pp.620-633
    • /
    • 2007
  • The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February $10{\sim}15$, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.

  • PDF

융합시대의 병원간호사 고객지향성 경로모형 (A Path Analysis of Variables Influencing customer orientation of Hospital Nurses)

  • 도은수;서영숙
    • 디지털융복합연구
    • /
    • 제14권1호
    • /
    • pp.275-284
    • /
    • 2016
  • 본 연구는 병원간호사의 고객지향성에 영향을 미치는 간호조직문화, 직무만족과 조직몰입 간의 인과관계를 알아보고자 시도되었다. 연구대상자는 병원에 근무하는 간호사 261명으로, 자료분석은 SPSS와 AMOS programs이용하여 경로분석하였다. 연구결과는 첫째, 직무만족과 조직몰입은 고객지향성에 직접 영향을 주는 것으로 나타났다. 둘째, 간호조직문화와 직무만족은 조직몰입에 영향을 주어 고객지향성에 간접영향을 주는 것으로 나타났다. 병원간호사의 고객지향성을 제고하기 위해서는 간호조직문화를 구축하는 것뿐만 아니라 구성원들의 직무만족과 조직몰입을 높이도록 병행하는 것이 더욱 효과적이라는 것을 시사해 준 것이다.

The Effects of Goal Orientation and Organizational Culture on Performance Appraisal of Employees

  • SOETJIPTO, Noer;SOELISTYA, Djoko;PRIYOHADI, Nugroho Dwi;WIDYAWATI, Nur;RISWANTO, Ari
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권4호
    • /
    • pp.1047-1056
    • /
    • 2021
  • The study aims to analyze the performance-prove goal orientation and organizational culture on employee work performance of performance appraisal by placing employee work motivation as an interning variable. The study was conducted on a quota sample basis with 134 employees and staff in educational institutions under the auspices of Islamic educational institutions in Banyuwangi, East Java, Indonesia. Analysis through structural equation modeling (SEM) was done, and results were obtined which showed that there is an influence of institutional culture on employee motivation and that there is an effect of employee motivation on performance appraisal. However, the statistical output showed that there is no significant effect of performance-prove goal orientation on employee motivation. In testing the mediating effect, the results showed the significant influence of employee motivation in bridging the relationship between organizational culture on performance appraisal, and performance-proven goals and performance appraisal. The theoretical contributions of the findings were in its examination of performance-prove goal orientation with motivational encouragement in educational institutions to analyze the extent to which an individual's self-confidence was able to integrate patterns in distinguishing the approach used, how to use, and the response to a specific situation of directing toward organizational achievement.