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http://dx.doi.org/10.14400/JDC.2020.18.8.119

The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation -  

Joo, Cheol-Keun (Dept. of Business Administration, Soongsil Cyber University)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 119-131 More about this Journal
Abstract
The purpose of this study is to examine the mediated effects of entrepreneurship and market orientation on organizational culture and management performance as the cause of the reversal phenomenon of startups defeating traditional giants. Through the research method of bootstrapping proposed by Hayes (2013), the total effect, direct effect and indirect effect analysis were conducted. As a result, there was no direct impact relationship between organizational culture and management performance, but it was confirmed that it had a positive impact on management performance by mediating both entrepreneurial behavior and market orientation in the relationship between organizational culture and management performance. This study is meaningful in that it is linked to existing theories such as entrepreneurship and market orientation and it extends the scope of competency targets required for business performance to an organizational culture. Companies need to create an innovation-oriented organizational culture for management performance and value creation, and they have to open up their culture with entrepreneurial behavior and market orientation by breaking away from the inertia of organization.
Keywords
Innovation-oriented Organizational Culture; Proactive Entrepreneurial Behaviour; Market orientation; Management performance; Parallel-serial multi-media model;
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Times Cited By KSCI : 3  (Citation Analysis)
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