• Title/Summary/Keyword: Organizational Culture Orientation

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The Relation between Orientation of Learning, Marketing, Entrepreneurs, and Organizational Culture and Organizational Performance (학습지향성, 시장지향성, 기업가지향성이 조직문화에 따라 경영성과에 미치는 영향)

  • Lee, Suk-Young;Moon, Song-Chul
    • Journal of Information Technology Applications and Management
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    • v.18 no.2
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    • pp.109-134
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    • 2011
  • This dissertatioionstudied the relation between orientation of learning, marketing, entrepreneurs and organizational culture and organizational performance. This study tried to look out the factors that the peoples of an organization takes part in the organizational culture to be related to the cultural efficiency and organizational performance. Accordingly result of this study, orientation of learning, marketing, entrepreneurs is related to organizational culture and organizational performance. Customer orieatation of marketing orientation showed a positive effect for organizational non-finantial performance according to mission consciousness of organizational culture.

A Study on Relations between Dental Technicians' Organizational Culture and Job Satisfaction (치과기공사의 조직문화와 직무만족도간의 관계연구)

  • Nah, Jung-Sook;Yoo, Nak-Kuen
    • Journal of Technologic Dentistry
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    • v.29 no.2
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    • pp.181-196
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    • 2007
  • The purpose of this study is to investigate relations between the organizational culture and job satisfaction of ordinary dental technicians who are serving at dental laboratories. Findings of the study are summarized as follows. Ordinary dental technicians' job satisfaction as a whole was measured 3.40 in average score. In detail, those dental technicians were highest in satisfaction about their work, followed by their work conditions, organizational relations and occupation itself in order, but showed some dissatisfaction in terms of their self-realization. Regarding relations between the organizational culture and job satisfaction of ordinary dental technicians, the former was found significantly affecting the latter. Those dental technicians' job satisfaction was being most positively influenced by innovation-orientation as one of their organizational culture styles, followed by task-orientation. In regard to relations between sub-areas of the satisfaction and styles of the culture, ordinary dental technicians' organizational relations were being significantly, positively affected by such styles of their organizational culture as relation-orientation and task-orientation. Those technicians' occupational satisfaction, self-realization and work conditions were being strongly influenced by one of their organizational culture styles, that is, innovation-orientation. Originary dental technicians' work satisfaction was not being significantly affected by any of the organizational culture styles. The more relation- or task-orienting ordinary dental technicians were in organizational culture, the stronger their organizational relations were. The more innovation-orienting ordinary dental technicians were in organizational culture, the more those dental technicians' satisfaction regarding their occupation, self-realization and work conditions is likely to positively change. These findings indicate that ordinary dental technicians are even more orienting both relation and task in organizational culture, while being afraid of innovation and that their organizational culture as a whole is somewhat strict hierarchically.

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A Study on the Influence of the Organizational Culture of Korean Network Marketing Companies on Customer Orientation and Service Orientation (한국형 네트워크 마케팅 기업의 조직문화가 고객 지향성과 서비스지향성에 미치는 영향에 관한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.4
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    • pp.29-37
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    • 2020
  • The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.

Organizational Culture and Community-Centered Social Inclusion Orientation Among Social Service Organizations for People with Disabilities: Focused on Market Orientation As a Mediator (장애인복지기관의 조직문화유형과 지역사회중심사회통합지향성에 관한 연구 : 시장지향성의 매개효과를 중심으로)

  • Choi, Jae-Sung;Choi, Jung-Ah;Jung, So-Yon
    • Korean Journal of Social Welfare
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    • v.61 no.1
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    • pp.5-32
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    • 2009
  • The purpose of this study is to examine the effects of organizational culture types (rational culture, developmental culture, group culture, and hierarchical culture) on Community-Centered Social Inclusion Orientation(COSI) among social service organizations for people with disabilities. More specifically, this study developed and empirically tested two theoretical models where each of organizational culture types were hypothesized to affect COSI either directly or indirectly through market orientation. For data collection, self-administered type questionnaires were mailed to 416 social service organizations for people with disabilities across the nation and 293 responded (response rate: 70.4%) from June 1 to September 22, 2006. For analysis, however, only 263 respondents were used, excluding Independent living centers due to their small size and short history. Structural Equation Modeling was employed for analysis and Full Information Maximum Likelihood was used for estimation. Findings indicated that market orientation had a significant effect on COSI. In addition, developmental culture and hierarchical culture were found to affect COSI directly while rational culture and group culture were found to affect COSI indirectly through market orientation. These findings imply that market orientation needs to be emphasized as a strategy in order to enhance social inclusion orientation for those organizations. Given that all the four types of organizational culture have direct or indirect impacts on COSI, those organizations are also advised to develop the four types of organizational culture harmoniously rather than one single type of organizational culture.

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The Influence of Diversity Management of Nursing Organization on Organizational Commitment: Double Mediating Effect of Diversity Sensitivity Orientation and Positive Nursing Organizational Culture (병원간호조직의 다양성관리가 조직몰입에 미치는 영향: 다양성수용도와 긍정간호조직문화의 이중매개효과)

  • Jeon, Hwi Gon;Jang, Keum Seong;Kim, Eun A
    • Journal of Korean Academy of Nursing
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    • v.54 no.3
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    • pp.403-417
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    • 2024
  • Purpose: The aim of this study was to identify the double mediating effect of effect of diversity sensitivity orientation and positive nursing organizational culture between diversity management and organizational commitment. Methods: Participants were 245 nurses working in six tertiary hospitals located in 3 different regions. Data collection was conducted from February 13, 2023 to March 6, 2023 through online self-reported questionnaire. The data were analyzed by IBM SPSS Statistics 27 and SPSS PROCESS Macro 4.2 program. Results: The direct effect of diversity management on organizational commitment was significant (β = .21, p < .001). The indirect effect of diversity management on organization commitment was .34 (95% confidence interval [CI] = .23~.47). The double mediating effect of diversity sensitivity orientation and positive nursing organizational culture in the relationship between diversity management and organizational commitment was .02 (95% CI = .00~.05). Conclusion: Diversity sensitivity orientation and positive nursing organizational culture show double mediating effect on the relationship between diversity management and organizational commitment. Education program and human resource management strategy for enhancing diversity management, diversity sensitivity orientation and positive nursing organizational culture should be provided to improve organizational commitment, and which are needed active support of the association and nursing organization.

Assessing the Success of Knowledge Management Technology Implementation as a Function of Organizational Culture Orientations

  • Park, Heejun;Ph.D.
    • Proceedings of the CALSEC Conference
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    • 2004.02a
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    • pp.83-88
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    • 2004
  • The purpose of this research is to explore the possible relationship between the successful implementation of knowledge management technology and specific organizational culture orientations. Data used to test hypothesis derived for this research were obtained from 227 responders from the Organizational Culture Profile (OCP) survey instruments and 67 responders from the Knowledge Management Technology Profile (KMTP) survey instruments representing 26 separate organizations. The OCP provides a profile of an organization's culture orientation while the KMTP provides a profile of the organization's degree of the KM technology implementation success. The results of this research suggests that employees of organization which are more successful in implementing KM technology have identified organizational culture that embodies a healthy mixture of both production-oriented and people-oriented attributes indicative of the [9,9] culture orientation.

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The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation - (혁신지향 조직문화가 경영성과에 미치는 영향 -진취적 기업가행동과 시장지향성의 매개효과를 중심으로-)

  • Joo, Cheol-Keun
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.119-131
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    • 2020
  • The purpose of this study is to examine the mediated effects of entrepreneurship and market orientation on organizational culture and management performance as the cause of the reversal phenomenon of startups defeating traditional giants. Through the research method of bootstrapping proposed by Hayes (2013), the total effect, direct effect and indirect effect analysis were conducted. As a result, there was no direct impact relationship between organizational culture and management performance, but it was confirmed that it had a positive impact on management performance by mediating both entrepreneurial behavior and market orientation in the relationship between organizational culture and management performance. This study is meaningful in that it is linked to existing theories such as entrepreneurship and market orientation and it extends the scope of competency targets required for business performance to an organizational culture. Companies need to create an innovation-oriented organizational culture for management performance and value creation, and they have to open up their culture with entrepreneurial behavior and market orientation by breaking away from the inertia of organization.

The Effect of Job Satisfaction and Organizational Citizenship Behavior on Customer Orientation - Focused on Fashion Product Employees in Department Stores - (직무 만족과 조직 시민 행동이 고객 지향성에 미치는 영향 - 백화점 패션 제품 판매원을 중심으로 -)

  • Chung, Myung-Sun;Kim, Sung-Eun
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.620-633
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    • 2007
  • The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February $10{\sim}15$, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.

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A Path Analysis of Variables Influencing customer orientation of Hospital Nurses (융합시대의 병원간호사 고객지향성 경로모형)

  • Do, Eun-Su;Seo, Young-Sook
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.275-284
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    • 2016
  • This study is to find out the casual relationship among nursing organization culture, job satisfaction, and organizational commitment that affects customer orientation. The participants were 261 hospital nurses. Data were collected through questionnaires and analyzed using SPSS and AMOS programs. The result of this study can be summarized as follows. First, job satisfaction, and organizational commitment showed a direct effect on customer orientation of hospital nurses. Second, nursing organization culture, Job satisfaction, showed an indirect effect on customer orientation of hospital nurses. This implies that, to achieve enhancing of hospital nurses' customer orientation, enhancing job satisfaction, organizational commitment while simultaneously nursing organization culture for an organization is more effective.

The Effects of Goal Orientation and Organizational Culture on Performance Appraisal of Employees

  • SOETJIPTO, Noer;SOELISTYA, Djoko;PRIYOHADI, Nugroho Dwi;WIDYAWATI, Nur;RISWANTO, Ari
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.1047-1056
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    • 2021
  • The study aims to analyze the performance-prove goal orientation and organizational culture on employee work performance of performance appraisal by placing employee work motivation as an interning variable. The study was conducted on a quota sample basis with 134 employees and staff in educational institutions under the auspices of Islamic educational institutions in Banyuwangi, East Java, Indonesia. Analysis through structural equation modeling (SEM) was done, and results were obtined which showed that there is an influence of institutional culture on employee motivation and that there is an effect of employee motivation on performance appraisal. However, the statistical output showed that there is no significant effect of performance-prove goal orientation on employee motivation. In testing the mediating effect, the results showed the significant influence of employee motivation in bridging the relationship between organizational culture on performance appraisal, and performance-proven goals and performance appraisal. The theoretical contributions of the findings were in its examination of performance-prove goal orientation with motivational encouragement in educational institutions to analyze the extent to which an individual's self-confidence was able to integrate patterns in distinguishing the approach used, how to use, and the response to a specific situation of directing toward organizational achievement.