• Journal of Families and Better Life
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• v.27 no.1
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• pp.31-44
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• 2009

The purpose of this study was to understand how consumers perceive the costs of using certain types of sales-promotions and to suggest ways in which sales-promotions should be developed to contribute to the consumers' welfare and the development of Marketing Strategy. The sufficiency of the consumers' desire was essential to new and creative sales-promotion strategy. This study investigated the perceived costs of using timely opportunity costs, extra expenses, substitution costs, uncomfortable feeling, regrets and economical and psychological satisfactions on certain types of sales-promotions such as off line, coupon, packed items, collection and on line, and event. In the study results on the perceived costs of using certain types of sales-promotions, off line sales-promotions were perceived more than substitution costs, extra expenses, regrets and on line sales-promotions were perceived more than timely opportunity costs. These results were caused by immediately using off line sales-promotions and becoming a member of on line sales-promotions. In the research result on the perceived costs of using certain types of sales-promotions and economical satisfactions, off line sales-promotions exhibited positive relations with substitution costs of coupon and extra expenses, regrets of packed items and collection about economical satisfactions. On line sales-promotions exhibited positive relations with extra expenses and regrets about economical satisfactions. The research results on the perceived costs of using certain types of sales-promotions and psychological satisfactions, off line sales-promotions exhibited positive relations with timely opportunity costs of coupon and collection about psychological satisfactions. On line sales-promotions exhibited positive relations with substitution costs about psychological satisfactions. These results were caused by the feeling of leisure time as the consumer played games or hobbies. This study proposes an approach in the context of sales-promotion with some suggestions and thoughts.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.5
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• pp.141-151
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• 2012

This paper suggests more simple algorithm than Hungarian algorithm for assignment problem. Hungarian algorithm selects minimum cost of row and column, and subtracts minimum cost from each cost. Then, performs until the number of minimum lines with 0 equals the number of rows. But, the proposed algorithm selects the minimum cost for each rows only. From the start point with over 2 to the target point with null selects in column, fixes the maximum opportunity cost that the difference of the cost of starting point and target point, and moves the cost less than opportunity cost th more than previous cost. For the 25 balance and 7 unbalance assignment problems, This algorithm gets the optimal solution same as Hungarian algorithm. This algorithm improves the time complexity $O(n^3)$ of Hungarian algorithm to $O(n^2)$, and do not performs the transformation process from unbalance to balance assignment in Hungarian algorithm. Therefore, this algorithm can be alter Hungarian algorithm in assignment problem.

• Journal of the East Asian Society of Dietary Life
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• v.21 no.2
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• pp.298-309
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• 2011

The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

• Journal of the Korean Home Economics Association
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• v.31 no.4
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• pp.37-51
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• 1993

The Objects of this study are: 1. To compare the housework time of housewives by region and employment status. 2. To compare the economic value of housework by region and employment status. 3. To evaluate the economic value of housework by each method. The subjects of this study were 815 housewives living in Taegu and Kyungsangpookdo. The statistics used for data analysis were frequency, percentile, T-test, ANOVA and Seheffe test by SPSS PC programs: 1) The average housework time was 7.8hours per day. Full-time housewives spent 8.2hours and employed housewives spent 6.7hours to housework. 2) Partially there were significant difference in economic value of housework by employment status. 3) Estimates of economic value of housework by each method of evaluation are : (unit : won) sample mean method monthly (1) Specialized substitute method 587,080 (2) Overall substitute method 760,640 (3) Opportunity cost method 556,060 (4) Reservation wage method 534,070 (5) Subjective evalution method 644,540

• Communications for Statistical Applications and Methods
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• v.25 no.1
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• pp.91-97
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• 2018

In this paper, we show that there exists an optimal investment policy for the surplus in a risk model, in which the surplus is continuously invested to other business at a constant rate a > 0, whenever the level of the surplus exceeds a given threshold V > 0. We assign, to the risk model, two costs, the penalty per unit time while the level of the surplus being under V > 0 and the opportunity cost per unit time by keeping a unit amount of the surplus. After calculating the long-run average cost per unit time, we show that there exists an optimal investment rate $a^*$>0 which minimizes the long-run average cost per unit time, when the claim amount follows an exponential distribution.

• International journal of advanced smart convergence
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• v.7 no.4
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• pp.147-153
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• 2018

This study is about the interactive self-portrait which provides the experience of self-consciousness reflection of the viewer to modern people who are easily alienated in rapid social change. We proposed interactive self-portrait is implemented by an interactive mirror that reproduces the appearance of the viewer acquired using a webcam. The interactive mirror, which can directly project its own image, is drawn by searching news articles in real time and using the extracted characters as pixel information in real time. The viewer has the opportunity to experience a new style of active self-expression while watching his/herself composed of news characters that are issues of modern society. The virtual self-portrait designed with news characters can attract viewers' attention by visually expressing the interests of modern people and can act as an incentive to generate positive interaction.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.265-267
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• 2012

This paper analyzes network selection issues of secondary users (SUs) in Cooperative Cognitive Radio Networks (CRNs) by utilizing Queuing Model. Coordinating with Handover Cost-Based Network selection, this paper also addresses an opportunity for the secondary users (SUs) to enhance QoS as well as economics efficiency. In this paper, network selection of SUs is the optimal association between Overall System Time Minimization Problem evaluation of Secondary Connection (SC) and Handover Cost-Based Network selection. This will be illustrated by simulation results.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.661-664
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• 2006

Under a VMI (Vendor Managed Inventory) system, the vendor holds a certain level of control over not only inbound replenishment decisions on stocking but also outbound re-supply decisions. In this situation, vendor faces a better opportunity to synchronize the inventory and transportation decisions. However, shipment consolidation can reduce transportation expenses, but delivery time about the customer comes to be long and a customer service is fallen. Thus, a stock and transportation decision must consider this correlation. This study look into the relevant literature and suggest about further research direction.

• Journal of The Korean Association of Information Education
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• v.2 no.1
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• pp.60-71
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• 1998

The purpose of this research is to develop a education on demand system by which general is people learn computer utilization. Nowadays computer is getting essential for everylife. However computer novice has difficulty in learning computer because computer utililization is changed rapidly. One is hard to learn computer because of lack of time and money. This system allows us to study computer at anyplace and anytime and to share educational data with learners. Therefore this system endows equal opportunity for general person to learn computer.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.403-415
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• 2003

This study is performed to examine the relationships between trust and antecedents in cyberspace. Trust is the major control system in cyberspace. Different time, different spaces, different cultures, indistinct boundaries, flexible structure, separation of information from matters, cybernetics, difficulty of control are differential characteristics between cyberspace and physical space. Providing fit information, use of effective electronic channels, previous trust management, feedback system about output, flexible culture, self-regulation, off-line meeting, providing information about tasks and roles, ability, and justice are supposed to have effects on trust in cyberspace. By electronic mediated systems, the company will have more business opportunity. But trust will be conditional factors of expanding business in cyberspace.