• Journal of Information Technology Services
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• v.19 no.4
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• pp.1-11
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• 2020

Through text mining, sentiment analysis, and semiotics analysis, this study aims to reinterpret the meaning of user emotional words and related words to derive strategic elements of brand and design. After selecting a local car manufacturer whose user opinion on the brand is a clear topic, web-crawl the car comments of the manufacturer directly created by the users online. Then, analyze the extracted morphology and its associated words and convert them to fit the marketing mix theory. Through this process, propose a methodology that allows consumers to supplement and improve brand elements with negative sensibilities, and to inherit elements with positive sensibilities and manage brands reasonably. In particular, the Map presented in this study are considered to be fully utilized as information for overall brand management.

• IE interfaces
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• v.21 no.2
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• pp.237-246
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• 2008

In today's competitive global environment, technological innovation is an important issue. Many countries are devising national level strategies to further strengthen industrial capacity in support of innovative companies. South Korea is no exception, and multiple strategies are in place to aid innovative development in the private sector. This study postulates that such national level strategies are applied differently depending on the innovation goal pursued by the service sector in Korea. We use data mining methods to test such research hypothesis. Factor analysis is used for clustering of various service companies, while association rule is used in finding the relationship per each cluster. The results show that national level strategies are underutilized and unequally distributed. This may be attributed to the disparity between the demand and needs of the private sector and the opinion of the government, which lead to underutilized and indistinguishable strategies.

• Annual Conference of KIPS
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• 2013.11a
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• pp.1145-1146
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• 2013

인터넷과 스마트폰의 발달로 SNS서비스의 사용자와 데이터가 활발하게 증가하고 있다. 이로 인하여 SNS 데이터의 가치와 신뢰성이 점점 증가하고 있으며, 이러한 추세에 따라 여러 연구와 실험을 통하여 데이터를 분석하고 분석 결과를 제공하는 서비스가 증가하고 있다. 본 논문에서는 이러한 배경을 바탕으로 특정 키워드를 포함하고 있는 한글 트윗을 검색하여 해당 트윗에 대한 연관 키워드와 감정 키워드를 분석해서 출력해주는 시스템을 개발한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.2
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• pp.9-15
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• 2018

This study is intended to investigate that it is possible to analyze the public awareness and satisfaction of the weather forecast service provided by the Korea Meteorological Administration (KMA) through social media data as a way to overcome limitations of the questionnaire-based survey in the previous research. Sentiment analysis and association rule mining were used for Twitter data containing opinions about the weather forecast service. As a result of sentiment analysis, the frequency of negative opinions was very high, about 75%, relative to positive opinions because of the nature of public services. The detailed analysis shows that a large portion of users are dissatisfied with precipitation forecast and that it is needed to analyze the two kinds of error types of the precipitation forecast, namely, 'False alarm' and 'Miss' in more detail. Therefore, association rule mining was performed on negative tweets for each of these error types. As a result, it was found that a considerable number of complaints occurred when preventive actions were useless because the forecast predicting rain had a 'False alarm' error. In addition, this study found that people's dissatisfaction increased when they experienced inconveniences due to either unpredictable high winds and heavy rains in summer or severe cold in winter, which were missed by weather forecast. This study suggests that the analysis of social media data can provide detailed information about forecast users' opinion in almost real time, which is impossible through survey or interview.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.131-137
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• 2018

People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

• ETRI Journal
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• v.43 no.1
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• pp.95-108
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• 2021

Application (app) ratings are feedback provided voluntarily by users and serve as important evaluation criteria for apps. However, these ratings can often be biased owing to insufficient or missing votes. Additionally, significant differences have been observed between numeric ratings and user reviews. This study aims to predict the numeric ratings of Google apps using machine learning classifiers. It exploits numeric app ratings provided by users as training data and returns authentic mobile app ratings by analyzing user reviews. An ensemble learning model is proposed for this purpose that considers term frequency/inverse document frequency (TF/IDF) features. Three TF/IDF features, including unigrams, bigrams, and trigrams, were used. The dataset was scraped from the Google Play store, extracting data from 14 different app categories. Biased and unbiased user ratings were discriminated using TextBlob analysis to formulate the ground truth, from which the classifier prediction accuracy was then evaluated. The results demonstrate the high potential for machine learning-based classifiers to predict authentic numeric ratings based on actual user reviews.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.315-326
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• 2013

Users in social media post various types of opinions such as product reviews and movie reviews. It is a common trend that customers get assistance from the opinions in making their decisions. However, as opinion usage grows, distorted feedbacks also have increased. For example, exaggerated positive opinions are posted for promoting target products. So are negative opinions which are far from common evaluations. Finding these biased opinions becomes important to keep social media reliable. Techniques of opinion mining (or sentiment analysis) have been developed to determine sentiment polarity of opinionated documents. These techniques can be utilized for finding the biased opinions. However, the previous techniques have some drawback. They categorize the text into only positive and negative, and they also need a large amount of training data to build the classifier. In this paper, we propose methods for discovering the biased opinions which are skewed from the overall common opinions. The methods are based on angle based outlier detection and personalized PageRank, which can be applied without training data. We analyze the performance of the proposed techniques by presenting experimental results on a movie review dataset.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1259-1269
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• 2015

Recently, big data is positioning as a keyword in the academic circles. And usefulness of big data is carried into government, a local public body and enterprise as well as academic circles. Also they are endeavoring to obtain useful information in big data. This research mainly deals with analyses of box office success or failure of films using text mining. For data, it used a portal site 'D' and film review data, grade point average and the number of screens gained from the Korean Film Commission. The purpose of this paper is to propose a model to predict whether a film is success or not using these data. As a result of analysis, the correct classification rate by the prediction model method proposed in this paper is obtained 95.74%.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.12
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• pp.3218-3241
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• 2023

Financial fraud undermines the sustainable development of financial markets. Financial statements can be regarded as the key source of information to obtain the operating conditions of listed companies. Current research focuses more on mining financial digital data instead of looking into text data. However, text data can reveal emotional information, which is an important basis for detecting financial fraud. The audit opinion of the financial statement is especially the fair opinion of a certified public accountant on the quality of enterprise financial reports. Therefore, this research was carried out by using the data features of 4,153 listed companies' financial annual reports and audits of text opinions in the past six years, and the paper puts forward a financial fraud detection model integrating audit opinions. First, the financial data index database and audit opinion text database were built. Second, digitized audit opinions with deep learning Bert model was employed. Finally, both the extracted audit numerical characteristics and the financial numerical indicators were used as the training data of the LightGBM model. What is worth paying attention to is that the imbalanced distribution of sample labels is also one of the focuses of financial fraud research. To solve this problem, data enhancement and Focal Loss feature learning functions were used in data processing and model training respectively. The experimental results show that compared with the conventional financial fraud detection model, the performance of the proposed model is improved greatly, with Area Under the Curve (AUC) and Accuracy reaching 81.42% and 78.15%, respectively.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.265-274
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• 2017

This paper examines the problems of big data analysis education and suggests ways to solve them. Big data is a trend that the characteristic of big data is evolving from V3 to V5. For this reason, big data analysis education must take V5 into account. Because increased uncertainty can increase the risk of data analysis, internal and external structured/semi-structured data as well as disturbance factors should be analyzed to improve the reliability of the data. And when using opinion mining, error that is easy to perceive is variability and veracity. The veracity of the data can be increased when data analysis is performed against uncertain situations created by various variables and options. It is the node analysis of the textom(텍스톰) and NodeXL that students and researchers mainly use in the analysis of the association network. Social network analysis should be able to get meaningful results and predict future by analyzing the current situation based on dark data gained.