• 무역상무연구
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• 제26권
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• pp.285-313
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• 2005

본 연구는 2005년 아시아 게임시장에서 가장 큰 3대 시장 중의 하나로 성장 할 것으로 예상되는 일본 온라인게임시장을 대상으로 일본 게이머들을 하드코어게이머(Hardcore Gamer)와 캐주얼게이머(Casual Gamer)로 분류하고 두 게이머 집단간 인구통계학적 차이(성별, 연령대), 게임 이용 장소, 시간, 비용의 차이 그리고 게임관련 요인에 관한 차이(특성요인, 디자인요인, 인식요인)를 통계적 방법을 이용하여 실증적으로 분석한 연구이다. 각 연구 내용별 실증적 분석을 위해 사용된 통계적 기법은 인구통계학적 차이, 게임 이용 장소, 시간, 비용의 차이는 $M{\times}n$ 분할표의 ${\chi}2$ 검정을 이용하였고, 게임관련 요인에 관한 차이는 독립표본 t-검정을 이용하였다. 본 연구의 결과가 일본 온라인게임시장에 진출하려는 국내 게임업체들에게 일본 게이머들의 성향에 부합하는 커스터마이징된 게임을 개발할 수 있도록 많은 시사점을 제공해 줄 수 있을 것이라 본다.

• 무역상무연구
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• 제29권
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• pp.173-196
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• 2006

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

• 한국멀티미디어학회논문지
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• 제25권6호
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• pp.852-865
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• 2022

During the COVID-19 pandemic, games played an important role in people's lives. Numerous online users flocked to the game platform, and brand companies started using online games to promote their products. Medical institutions have also implemented policies for healthy physical activity through online games. In order to attract more global game users, research on immersion in games is also very important to prevent users from leaving the platform. Therefore, it is necessary to analyze the common immersion elements of popular games by country and study them from the perspective of changing devices. In this paper, representative popular games of Korea, China, and Japan, which are recently called the dark horse of the game industry, are classified by devices of mobile, online PCs, and VR games and analyzed using immersion analysis tools proposed by researcher. Next, the representative metaverse games of the Web 3.0 era were analyzed, and their characteristics were compared with the results of the immersion analysis between Korea, China, and Japan, and proposed as game immersion elements suitable for metabus games.

• Asia pacific journal of information systems
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• 제16권1호
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• pp.103-125
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• 2006

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30million in Japan in 2005. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little theory has been developed about which factors influence online gamers' behavioral intentions (i.e., loyalty, satisfaction, words of mouth, etc.) in this area. The purpose of this research is to investigate the relationships among the gamers' satisfaction, trust toward game publishers, the role of online game community, social reputation, and the managerial support of game publishers. We also examine the differences between Korean and Japanese gamers concerning the relationships of these key success factors. The structural model is tested with the data from entire data samples (i.e., Korean and Japanese gamers pooled together) and each of the sub-samples (i.e., Korean and Japanese gamers taken separately). Properties of the causal paths, including standardized path coefficients, the significance of difference, and variance explained for Trust and Satisfaction in the hypothesized model, are presented. Following the model test, we conduct a test of the differences in path coefficients between Korean and Japanese gamers. Statistical results show that, compared to Japanese gamers, Korean gamers had a greater salient effect on Social Reputation in determining. Trust, in addition to placing a greater emphasis on Support of Game Publishers in determining Social Reputation. Other interesting results concerning game Publishers' strategy are also presented.

• 품질경영학회지
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• 제31권1호
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• pp.21-41
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• 2003

The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.608-617
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• 2018

기존 게임기라고 불리던 Microsoft X-box, SONY Playstation, Nintendo 등에서 PC로 게임 시장이 전환되어지고, 최근에는 모바일 기기의 성능이 고사양화 됨에 따라서 모바일 게임시장의 성장세가 높아지고 있다. 게임시장의 확산은 전 세계적인 추세이고, 게임 소재의 발굴은 게임회사에게 많은 고민을 주고 있다. 애니메이션과 게임의 종주국이라고 불리는 일본은 전통문화 콘텐츠를 이용하여 많은 캐릭터와 게임 스토리 제작에 활용하고 있으며, 후발 주자인 중국 역시 중국의 전통문화를 이용한 게임 콘텐츠 제작 소재 발굴에 노력하고 있다. 연구대상은 중국 온라인 시장에서 롤 플레잉 게임으로 성공을 거둔 대표적인 게임으로 당시대의 복식에서 부터 벽화에 나타난 당 시대의 모습을 게임 속에 가상공간으로 재현함으로서 게임사용자들에게 전통문화를 가상체험하게 하였다. 본 연구에서는 중국 문화유산인 돈황 막고굴의 벽화에 나타난 불교경전의 이야기를 소재로 게임화 한 <천녀유혼2>에 대한 분석을 하고자 한다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2010년도 춘계 종합학술대회 논문집
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• pp.37-39
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• 2010

China's online games have been developed a decade, the online game development is very fast. The last monitoring from "gameScan$^{TM}$" shows that there are 6 local manufacturing MMORPG games in the top 20 in march 2010 of china.Through research top 4 MMORPG games, their graphic content is too similar. All of them are the subject of Chinese Martial-Arts and Chinese Mythology, the graphic design elements all from China's traditional culture. This phenomenon will be two defects, the first if the design follow the trend, it can reduce the risk of failure, but it'll lack of competitiveness also. The second is it can meet the needs of Chinese culture for the game players in china, but the complex Chinese mythology and the culture of Martial-Arts are not easy to be accepted for foreigners. There are many European and American games failed in China, because of the differences cultural, the Game players can't understand the history, religion and culture. so, we can get some experience from the successful game cases of Korea and Japan. Use of common cultural elements combined with some Chinese traditional culture to create a new fantasy world. And try some now contents about future or science fiction.

• 한국게임학회 논문지
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• 제13권5호
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• pp.31-42
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• 2013

게임개발환경의 빠른 성장에 맞춰 게임시장은 더욱 실질적인 게임기술을 필요로 하지만 중국 온라인 게임은 같은 장르의 대부분 게임 스타일이 비슷하며 게임유저 선호에 밀접한 독창성에 대한 부분은 미흡하다. 따라서 전 세계에 거친 유저들이 동시에 이용하는 온라인 게임의 경우 각 나라만의 게임그래픽 선호도의 지침이 중요한 사항인데 반해 제작국가의 불분명성에 기인한 디자인이 만연하다. 한국, 중국, 일본은 이미 유명한 스토리텔링의 주제인 "삼국지"를 기반으로 중국의 전통문화와 자기나라의 상황을 결합하여 게임 디자인을 진행하였다. 각 나라의 독특한 게임디자인 스타일은 분명히 존재하며 산업적 활용성 차원의 게임디자인에 도움이 되는 연구가치로써 중요한 배경을 이룬다. 본 연구는 각 나라의 25개의 "삼국지 게임"을 주제로 한 온라인 게임을 연구대상으로 게임 배경 디자인 요소를 회귀분석을 통한 비교분석을 진행하여 각 나라의 디자인 특징을 설명, 향후 동종연구자들 및 실질적인 게임그래픽 디자이너의 게임디자인 개발에 효율적인 방향을 제언하려 한다.

• 한국게임학회 논문지
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• 제16권3호
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• pp.77-86
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• 2016

게임 산업 시장이 모바일 게임중심으로 변화하며, 모바일 게임 상의 가상전자화폐 구매는 게임업체의 주요 수익창출요소가 되어 왔다. 특히 확률게임 원리가 도입된 캐릭터 뽑기 시스템은 가상전자화폐를 이용한 대표적인 수익창출요소이다. 본 연구에서는 그러한 게임업체 가운데서도 이례적인 매출을 기록한 일본의 겅호 엔터테인먼트의 모바일 게임 퍼즐 앤 드래곤의 캐릭터 뽑기 시스템에 과금하는 사용자들의 심리를 분석하였다. 연구의 결과 도출된 세 가지 심리적 요인은 다음과 같다: (1) 갓 페스티벌의 확률게임에 적용되는 도박적 심리반응 추구와 인지적 오류의 발생 (2) 기간한정 갓 페스티벌과 콜라보의 희소성메시지의 전달을 통한 반응심리 (3) 친구시스템 및 캐릭터 콜렉션을 통한 개인적 만족감의 추구.

• Journal of Contemporary Eastern Asia
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• 제13권2호
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• pp.69-85
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• 2014

This paper explores the convergence process by focusing on the massively multiplayer online game(MMOG) industry and the online broadcasting industry in South Korea. In doing so, the paper seeks to establish the concept of Hidden catalysts for the integration process between the two industries and explore the roles of the Hidden catalysts in triggering the industry's transition. Further, the modified multi-level socio-technical model we applied in our research allows us both to understand each industry's development towards convergence in various dimensions and also to focus on the activities of the Hidden catalysts. In assessing the role of Hidden catalysts in industry convergence, we found that Hidden catalysts depend on two essential features: first, appropriate technology leading to the new industry dominance; and second, managerial capabilities to deal with conflicts among other new interest groups, to harmonise with government initiatives for industry development and to create new value in the integrated market to please the demand of mixed customers.