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http://dx.doi.org/10.7583/JKGS.2016.16.3.77

Psychological Analysis on Consumer Sentiment for Gacha  

Kim, Soul (Dongguk University, Graduate school of Culture and Arts)
Publication Information
Journal of Korea Game Society / v.16, no.3, 2016 , pp. 77-86 More about this Journal
Abstract
As the focus of game market moves to mobile era, payment on cyber money, specifically for Gacha system, possesses a large portion for creating profit in game industry. For this reason, this study mainly focuses on Puzzle and Dragon, the mobile game of Gungho online entertainment in Japan, which has made enormous profit for several years. The analysis on consumer sentiment for Gacha are categorized as below: (1) gambling mentality and cognitive error in stochastic game in God festival (2) reactional psychology for scarcity message in limited time God festival and collaboration (3) personal satisfaction through friend system and character collection.
Keywords
Gacha; stochastic game; scarcity message; mobile game; Puzzle and Dragon;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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