• Title/Summary/Keyword: Online-To-Offline

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A Study of Platform-Based ERP+ System Design (플랫폼기반 ERP+ 시스템 설계에 관한 연구)

  • Cheng, Zhi-Chao;Jin, Chang-Hai;Kwon, Young-Jik
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.95-103
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    • 2015
  • In this paper, we designed a platform-based $ERP^+$ system, which integrates ERP system and SCM system. With platform-based technology we can connect online and offline platforms, enterprise management systems, and government systems. In our research, first we examined the problems of the existing ERP systems, and second we discussed all basic tasks of our $ERP^+$ system. We also designed several modules for this platform-based system and system network. Our results showed that a platform-based $ERP^+$ system can effectively manage the information and the human/material resources, by using O2O (online to offline) technic. Even different systems can be integrated effectively. It can reduce the costs of enterprise management activities, enhance the enterprise competitiveness.

An Analysis of On-Line and Offline Services for Customized Cosmetics in Korea (국내 맞춤형 화장품 온·오 프라인 서비스 분석)

  • Kim, JiYoung;Shin, Saeyoung;Nam, Hyunwoo
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.460-470
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    • 2022
  • Customized cosmetics are emerging as a consumer product that companies should pay attention to in the beauty industry due to the combination of market trends and institutional introduction of customized cosmetics. In this study, six offline service brands and online service brands currently in Korea were selected to understand the current status of domestic customized cosmetics online and offline services and to derive detailed characteristics, and the cases of each brand were analyzed. The results are as follows. First, customized cosmetics services could be classified online and offline. Second, customized cosmetics brands could be divided into general brand types and brand extension types. Third, skin data measurements could be classified into genetic analysis, big data-based surveys, and device measurements. Fourth, customized cosmetics manufacturing could be classified into a device manufacturing system, a consultant manufacturing system, and an individual production process system. Fifth, customized cosmetics distribution and delivery could be classified into same-day sales, general delivery, and regular delivery. The results of this study are meaningful in that they have identified and analyzed the current status of personalized cosmetics on-line and offline systems in recent trends, and it was confirmed that creative attempts in the domestic customized cosmetics market continue to change. It is hoped that this study will provide information and ideas to the beauty industry and related experts in the future and be used as basic data for customized cosmetics marketing

A study of consumer content experience on Korean online premium food market (국내 온라인 프리미엄 푸드마켓에 대한 소비자 경험 연구)

  • Kim, Sung Hee;Kim, Hyun Suk
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1413-1422
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    • 2018
  • As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

An Empirical Study on the Characteristics of Korean B2C Exporters (우리나라 온라인 수출기업의 특성에 관한 실증연구)

  • Chang, Sang-Sik;Park, Kwang-So;Nam, Kyung-Doo
    • Korea Trade Review
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    • v.41 no.3
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    • pp.43-62
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    • 2016
  • As global online business expands, direct overseas sales, where company directly sells products to foreign consumers, has become a new trend. The purpose of this study is to find out the characteristics of B2C Korean online exporters. This study analyzes export companies, 45,267 doing offline business and 205 online, and the two findings drawn from the study are as follows: First, B2C online exporters shipped 4-5 times more products to 10-13 times more countries than offline exporters. It also showed higher rate of export persistency. Second, from using gravity model analysis, it was found that export through online sales removes distance barrier by 60% more than offline. In addition, Free Trade Agreement appears to help boost online overseas sales. This study has significance in that it is the first analysis on B2C online export using actual proof, and it can be differentiated by other researches in terms of identifying the traits of Korean online export.

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Communication Strategies of Online-Based Leadership and Members' Work Engagement and Job Burnout

  • Hahm, Sang-Woo
    • Journal of Internet Computing and Services
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    • v.18 no.5
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    • pp.103-112
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    • 2017
  • Work engagement and job burnout are crucial problems in Korea, particularly in the business environment, and they also indicate people's motivation. Online-based teams in e-business also have these issues. Especially the role of the leader in this new type of teams is more crucial for members' motivation, behavior, and performance. Contingency leadership theories posit that different situations need different traits or behaviors of a leader. For an online-based team, which is internet-based team in e-business, a leader should use specific communication strategies to enhance a team's performance and members' motivation. In an online-based team and an offline-based team, the ways in which leaders motivate members will be different. This paper suggests particular communicative strategies for leaders of online situations. Online-based team members communicate using mobile phones or IT tools, and leaders mayinfluences members in virtual meetings. Moreover, online-based leadership needs to be more entrepreneurial and risk encouraging, and less conservative than offline-based leadership. In addition, online-based leadership should be energetic, decisive, adaptable, and inspiring, and furtherutilize communication tools such as being more gregarious/talkative, assertiveness, linguistic diversity and affect. This paper explains the roles of communicative elements such as coordination, expression, direction-giving/uncertainty reduction, empathy, meaning-making, satisfaction, and competence to decrease job burnout and to increase work engagement. The purpose of this study is to suggest communication strategies' differentiated influences on work engagement and job burnout in an online-based team.

A Study of the Perception Difference on Business Model - Focused on On-Offline Service Companies (온·오프라인 서비스 기업의 비즈니스모델 인식 차이에 관한 연구)

  • Kim, Insub;Jeon, Sunghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.209-223
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    • 2015
  • Google was established an online service company. Lately, Google has widened to the business area until manufacturing industry. Apple was established a computer manufacturing company. So, new business models should develop and should be innovation in order to adapt to industry environments. New business model's development and innovation are attracted on strategy to expect the high performance at companies. In particular, it is important to companies facing a variety of problems. Therefore, the purposes of this study are as follows : First, there understand the perception difference on online service company, offline service company, manufacturing company. Second, there provide for the use of strategy on online service company, offline service company, manufacturing company. The results of this study are customer factor, strategy factor, revenue factor have been statistically significant differences using ANOVA analysis in industry field, and customer factor has been statistically significant difference using t-test in business field. Then, it will expect to increase business competition through the business model.

Forecasting Future Market Share between Online-and Offline-Shopping Behavior of Korean Consumers with the Application of Double-Cohort and Multinomial Logit Models (생잔효과와 다중로짓모형으로 분석한 구매형태별 시장점유율 예측)

  • Lee, Seong-Woo;Yun, Seong-Do
    • Journal of Distribution Research
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    • v.14 no.1
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    • pp.45-65
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    • 2009
  • As a number of people using the internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products via online or offline. The main purpose of this study is to develop and test a model that enhance our understanding of how consumers respond future online and offline channels for their purchasing. Rather than merely adopting statistical models like most other studies in this field, the present study develops a model that combines double-cohort method with multinomial logit model. It is desirable if one can adopt an overall encompassing criterion in the study of consumer behaviors form diverse sales channels. This study uses the concept of cohort or aging to enable this comparison. It enables us to analyze how consumers respond to online and offline channels as people aged by measuring their shopping behavior for an online and offline retailers and their subsequent purchase intentions. Based on some empirical findings, this study concludes with policy implications and some necessary fields of future studies desirable.

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L2 Learner's Perspectives of How Personal and Instructional Factors Influence Achievement in Online-incorporated Environment

  • Kim, Jeong-Yeon
    • English Language & Literature Teaching
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    • v.16 no.4
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    • pp.39-69
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    • 2010
  • This study aims to identify how participants in online-incorporated English learning perceive interaction between achievement and factors of learning and personality. Using grounded theory analysis, this study attempts to generate a theoretical model depicting how the factors work with the L2 learners situated in the learning setting. A total of 231 college freshmen participated in online and offline EFL learning programs for the duration of one semester. In addition, all respondents completed a survey questionnaire on their learning experiences. In the investigation of the differences between low- and high-proficiency groups, audio-taped interviews with 20 selected students, 10 from each group, have revealed differences not only in the types of personal and instructional factors, but also, more importantly, in the interrelationship between these factors in each group's learning model. These models effectively explained the statistically significant differences in four questionnaire items, such as online learning and contributions of offline class sections to their L2 achievement. These findings entail L2 practitioners' shared understandings of their students' perspectives of learning in the specific L2 learning context.

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Energy-Efficient Scheduling with Individual Packet Delay Constraints and Non-Ideal Circuit Power

  • Yinghao, Jin;Jie, Xu;Ling, Qiu
    • Journal of Communications and Networks
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    • v.16 no.1
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    • pp.36-44
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    • 2014
  • Exploiting the energy-delay tradeoff for energy saving is critical for developing green wireless communication systems. In this paper, we investigate the delay-constrained energy-efficient packet transmission. We aim to minimize the energy consumption of multiple randomly arrived packets in an additive white Gaussian noise channel subject to individual packet delay constraints, by taking into account the practical on-off circuit power consumption at the transmitter. First, we consider the offline case, by assuming that the full packet arrival information is known a priori at the transmitter, and formulate the energy minimization problem as a non-convex optimization problem. By exploiting the specific problem structure, we propose an efficient scheduling algorithm to obtain the globally optimal solution. It is shown that the optimal solution consists of two types of scheduling intervals, namely "selected-off" and "always-on" intervals, which correspond to bits-per-joule energy efficiency maximization and "lazy scheduling" rate allocation, respectively. Next, we consider the practical online case where only causal packet arrival information is available. Inspired by the optimal offline solution, we propose a new online scheme. It is shown by simulations that the proposed online scheme has a comparable performance with the optimal offline one and outperforms the design without considering on-off circuit power as well as the other heuristically designed online schemes.

TwittsIn: Twitter Friend Notification Service for Mobile Devices Using Place Recognition (TwittsIn: 장소 인식을 이용한 모바일 트위터 친구 알림 서비스)

  • Chang, Lae-Young;Lee, Min-Kyu;Cho, Jun-Hee;Han, Dong-Soo
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.7
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    • pp.814-818
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    • 2010
  • Online social networking services help people to migrate social networks from offline to online. Twitter, which has achieved incredible growth, showed that an online social networking service without offline bases can become large and successful. In this paper, we propose a twitter friend notification service using user‘s twitter messages and place recognizing technology. When there is a friend in user‘s nearby place, the service notifies the information to the users. Through the friend notification service, a user can easily extend his online social network to offline.