• 제목/요약/키워드: Online study

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의복쇼핑성향에 따른 온라인 구전 정보탐색행동에 관한 연구 (A study on online WOM search behavior based on shopping orientation)

  • 이안지;이영주
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.57-71
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    • 2018
  • Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

온라인 교육을 위한 학교 공간조성 방안 연구 (A Study on the Planning of School Space for Online Education)

  • 조진일;최형주;김성중
    • 교육녹색환경연구
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    • 제21권3호
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    • pp.14-25
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    • 2022
  • 본 연구는 향후 학교 현장에서 그 필요성이 증가할 것으로 예측되는 '온라인 교육 공간'에 초점을 두고, 학생들의 온라인 학습권을 충분히 보장하면서 양질의 온라인 교육을 제공할 수 있는 온라인 교육 공간조성의 기본방향, 온라인 교육 공간의 속성 및 공간의 종류 등 온라인 교육을 위한 공간조성 방안을 제시하고자 하였다. 이를 위해 온라인 교육의 개념 및 특성, 온라인 교육 공간의 특성 및 주요 기능을 고찰한 문헌을 조사, 분석하였다. 또한 문헌고찰의 한계를 보완하기 위해 국내, 외의 온라인 교육 운영 및 공간조성 사례를 조사, 분석하고 실제 교육현장에서 온라인 교육을 운영하는 교사들의 온라인 교육에 대한 인식과 요구를 조사하였다. 그 결과, ①온라인 교육 공간조성의 기본원칙과 방향, ②온라인 교육 공간의 속성(융복합성, 편리성, 탈장소성(De-place)), ③온라인 교육에 필요한 33개의 공간을 제시

    하였다.

  • 공과대학의 이론 및 실험·실습 원격수업 운영현황 조사 및 학생 인식 탐색: COVID-19 대응 운영 중심으로 (Survey of Status of Operation and Students' Perception about the Theory-focused and Practice-focused Online Classes in Engineering Colleges: Based on the Implementation of Online Class in Response to COVID-19)

    • 김다솜;이영희
      • 공학교육연구
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      • 제26권5호
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      • pp.3-16
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      • 2023
    • This study was to investigate the operation status and the students' perception for both theory-focused and practice-focused online class in engineering college that were implemented in responses to COVID-19. For this purpose of the study, the survey including the open-ended questions were conducted to the 147 students in college of engineering in 2021 at one of the universities located in the metropolitan area. The survey were analyzed by SPSS 26.0 and then findings were as follows. First, while the most students were satisfied with the operation of online classes that were implemented in response to COVID-19, many students were unsatisfied with the practice-focused online class. Also, there were some differences in the level of students' satisfaction for some factors of online class operation in terms of the students' background. Second, there were significant differences in some parts of students' satisfaction in terms of the background of students. specifically, males students were more satisfied with the supports of teaching assistant in online classes than female students and the junior and senior levels of students are more satisfied with the teaching strategies of online classes than freshman and sophomore year students. Third, the level of students' satisfaction was different in terms of the types of online platforms as well as the methods of communication between students and professors. Finally, even though the students in the college of engineering understand the benefits in the online classes, they indicated the limitations and difficulties for participating in practice-focused online class and demanded the improvement of the operation for the online lab classes. The further research needs to be conducted to investigate the status of operation for online lab and practice classes in college of engineering.

    소비자 충성도 제고를 위한 중국 온라인 쇼핑몰의 차별화된 마케팅전략 수립에 관한 연구 (A Study on Establishing a Differentiated Marketing Strategy for Online Shopping Malls in China to Improve Customer Loyalty)

    • 모우총;김형태
      • 산업경영시스템학회지
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      • 제43권2호
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      • pp.87-97
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      • 2020
    • The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

    심층 인터뷰를 통한 대학생들의 실시간 온라인 수업 만족도 연구 - 광고홍보 관련 이론 및 실습 수업을 중심으로 (Study on Synchronous Online Learning through In-depth Interview with College Students - Centering Around Advertising and Public Relations Courses)

    • 엄남현
      • 디지털융복합연구
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      • 제19권5호
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      • pp.57-67
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      • 2021
    • 본 연구는 실시간 온라인 수업을 수강하는 대학생들의 심층 인터뷰를 통해 온라인 수업 만족과 불만족 요인들은 무엇이고, 이론수업과 실습수업 만족도에 차이가 있는지 살펴보았다. 심층 인터뷰 결과, 실시간 온라인 수업을 수강하는 학생들은 온라인 수업의 장점을 이동시간을 줄이고 장소에 제약 없이 수강 할 수 있는 편의성, 비용 절약, 그리고 코로나 19 전염 가능성을 줄일 수 있다고 밝혔다. 반면, 실시간 온라인 수업의 불만족 또는 단점으로 시스템의 불안정성, 학습자와 교수자와의 상호 인터렉션 부족, 수업 집중력에 방해, 즉각적인 커뮤니케이션 불가능, 수업의 질적 저하, 시험공정성 유지의 어려움 등을 언급했다. 심층 인터뷰 참여자들은 실시간 온라인 수업을 통한 이론 및 실습 수업 만족도에 차이가 있다고 밝혔으며, 이론수업은 일방향적 강의가 주된 방식으로 온라인 수업에는 적합하지만, 상호 인터렉션과 실시간 피드백이 중요한 실습수업에서는 적합하지 않은 것으로 나타났다. 본 연구는 코로나 19로 대학들이 온라인 수업을 진행함에 있어서 학습자들의 특성을 이해하고, 만족도를 높일 수 있는 방안을 제시하는데 의의가 있다.

    코로나-19 상황에서의 수학과 원격수업의 만족도 및 수학학습과의 연관성에 대한 사례연구 (A Case Study on the Satisfaction of Mathematics Online Class and its Relationship with Mathematical Learning in Corona-19)

    • 김홍겸
      • 한국수학교육학회지시리즈E:수학교육논문집
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      • 제35권3호
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      • pp.341-358
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      • 2021
    • 2020년 처음 발생한 코로나는 사회 전반에 많은 변화를 초래했다. 이러한 변화에 있어 교육 역시 예외가 아니었다. 학교에서는 사상 유례없는 온라인 개학을 시행했고 학생들과 교사는 충분한 준비 없이 원격수업에 참여해야 했다. 원격수업과 관련하여 관련 자료 개발, 만족도 조사와 같은 연구들이 수행되었으나 실제 학교 현장을 기반으로 한 연구는 없었다. 따라서 본 연구는 2020년부터 원격수업에 참여한 고등학교 학생들을 대상으로 하여 원격수업의 방식 및 만족도를 조사하고 원격수업 만족도와 수학학습과 관련된 하위요소들과의 관계를 탐색하였다. 연구결과 수학 교과에서는 원격수업이 대체로 실시간 쌍방향 수업의 형태로 이루어졌으며 학생들은 수학학습에 만족을 느꼈다. 하지만 원격수업을 지속해야 하는 것의 문제에 있어서 어느 정도 상반된 의견을 표명하였다. 또한, 통계분석 결과 원격수업에 대한 만족도에 따라 수학학습 의지, 전략, 수학에 대한 가치, 학습의욕 등에서 차이가 나타나는 것으로 드러났다.

    사회적 자본, 지식 품질 그리고 온라인 브랜드 커뮤니티의 성공 (Social Capital, Knowledge Quality, and Online Brand Community Success)

    • 윤철호;김창규;김상훈;박일규
      • 한국IT서비스학회지
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      • 제13권3호
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      • pp.183-200
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      • 2014
    • Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

    Integrating Soft Skills into Online EFL Classrooms Using Problem-Based Learning with Challenge Questions

    • Seo, Ji-Young
      • International Journal of Contents
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      • 제18권3호
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      • pp.58-65
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      • 2022
    • This study proposed a soft skill integration activity for online EFL classrooms and investigated student responses. Toward this end, this study recruited 54 college students taking an English Presentation and Discussion class in South Korea. Participants were assigned into high and low-proficiency groups based on the Test of English for International Communication. This study employed questionnaire, class video recordings, and interview to obtain responses. Moreover, problem-based learning with challenge questions was applied to develop soft skills in online synchronous classes. Responses were examined in terms of whether a difference existed according to English proficiency. Major findings of this study were as follows. Regardless of proficiency levels, participants reported improvements in their IT and problem-solving skills and exhibited positive attitudes toward live online presentations via Zoom. However, this study observed significant differences in communication and teamwork skills, perceived learning, and confidence. Interviews with students with low English proficiency levels revealed that they were negatively affected by the lack of non-verbal cues, mechanical skills, and socialization time provided by online classes. Based on these results, pedagogical implications and directions for future studies are discussed.

    서명의 2차원 정보를 이용한 온라인 서명 평가에 관한 연구 (Study on Online Signature Estimation using 2-D Information of Signature)

    • 황영철;차의영
      • 한국정보통신학회:학술대회논문집
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      • 한국해양정보통신학회 2008년도 춘계종합학술대회 A
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      • pp.797-800
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      • 2008
    • 서명을 이용한 개인 인증은 시스템 구현이 용이하고 비용이 저렴하기 때문에 보안을 위한 개인인증 시스템으로 은행거래, 신용카드 결제 등 여러 분야에서 널이 사용되고 있으며 그에 따라 온라인 서명 인증에 관한 연구도 활발히 진행되어 왔다. 그러나 온라인 서명이 보안의 측면에서 안전한 서명인지 아닌지에 대한 연구는 미미한 상태이다. 본 논문에서는 서명의 여러 가지 정보들을 이용해 온라인 서명에 대한 평가 방법을 소개한다. 온라인 서명에서 스트로크 및 교차점의 수, 점의 밀도, 서명의 방향과 속도 가속도의 표준 편차, 서명의 길이, 서명을 둘러싸는 최소 사각형의 크기 등 2차원 정보의 차이에 따라 온라인 서명의 보안 등급이 어떻게 달라지는지 실험한다. 실험 결과를 통해 안전한 온라인 서명의 특징들을 제시한다.

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    Does Loss-Leader Pricing Work in Online Shopping Malls?

    • Yeum Dai-Sung;Chae Myungsin;Kim Ji-Young
      • Management Science and Financial Engineering
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      • 제11권3호
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      • pp.95-107
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      • 2005
    • As online shopping malls have emerged as a substantial shopping channel, they have used various sales promotion strategies to acquire new customers. Most of these strategies have been applied by offline malls for years. One, loss-leader pricing, is a type of promotional pricing in which stores sell well known products below their marginal cost, in order to attract customers and induce them to purchase more goods through impulse buying. This strategy is based on the expectation that customers will factor transaction costs into their purchasing decisions. However, its application to online malls fails to recognize that transaction costs are lower online, and that customers will behave differently as a result. Our study predicts that loss-leader pricing will not work online because online malls entail lower searching and moving costs than offline malls The study examines the effectiveness of loss-leader pricing with empirical data from a survey as well as log data from a Korean online shopping mall. The results show that while loss-leader pricing does attract customers to online shopping malls, it encourages cherry-picking rather than impulse purchases of regular-price goods.