• 디지털산업정보학회논문지
• /
• 제9권3호
• /
• pp.211-221
• /
• 2013

This study investigated the effect of service quality and using experience on a royalty in a electronic commerce. Expecially, used HTS (Home Trading System of securities companies)as a online service system. HTS (Home Trading System) is a electronic commerce system of securities companies that is a most progressive tool of it. Almost securities companies are offering these typical trading system, because it is a required factor for a competitive position in their compound market. This paper made hypotheses of five cases, and collected some data through survey questionnaire for an analysis of actual proof. For attaining the object of this research, used a structure equation modeling, and found that almost paths of the research model are supported among the service quality, using experience, involvement and royalty. This study could provide academic and managerial implications in a electronic commerce business.

• 정보관리학회지
• /
• 제29권4호
• /
• pp.165-189
• /
• 2012

본 연구는 국내 대학도서관 웹사이트를 조사하여 온라인 주제가이드의 현황을 분석하고 개선 방안을 제언하였다. 조사된 100개 대학 중 14개 대학만이 온라인 주제가이드를 제공하고 있는 것으로 나타나 국내 온라인 주제가이드의 구축은 초기 단계인 것으로 나타났다. 온라인 주제가이드들은 내용 구성면에서 볼 때 접근성, 포맷의 일관성, 자원통합성 영역은 우수한 것으로 평가되었으나 주제 다양화, 이용자 교육, 검색 영역에서 낮은 수준에 머물러 있는 것으로 나타났다. 향후 온라인 주제가이드가 지향해야 할 방향은 신속한 정보자원으로의 접근, 주제 특화된 이용자 교육, 사서와의 원활한 커뮤니케이션을 제공하는 원스탑(one-stop) 서비스가 되어야 할 것이다.

• 한국시스템다이내믹스연구
• /
• 제16권4호
• /
• pp.129-153
• /
• 2015

Mandatory shutdown policy of the juvenile protection act was enforced in December 2011 to prevent game addiction of the youth. However, the size of game market in Korea seems to be reduced significantly after implementation of the shutdown policy. The purpose of this study is to investigate the impact of current government regulations on Korean online game market. Based on empirical evidences and results from the related literature, we developed several causal loop diagrams(CLD) and system dynamics models. The CLD include sub-diagrams of innovation processes, user commitments, and operational costs. We conducted simulation analyses under various policy scenarios, adopting Normalized Unit Modelling By Elementary Relationship(NUMBER). Our results show that first, the impact of time regulation on the number of users is greater than the impact of content regulation. Second, the quality of domestic online game appears more elastic to regulations than the quality of foreign online game. The results of this study suggest that the deregulation in Korean online game market can narrow the gap in market outcomes between domestic and foreign online games. Some recommendations for future study are suggested.

• 경영정보학연구
• /
• 제8권2호
• /
• pp.155-172
• /
• 2006

본 연구는 '온라인 구매를 이끌어냄에 있어 후각 또는 미각정보의 필요성'을 개인 성향과 쇼핑몰 신뢰 관점에서 규명하고자 하였다. 이에, 사용자가 후각 및 미각정보의 제시 여부에 따라 제품 품질 및 구매의도에 직접 영향을 받을 것이라고 하는 가설 1과 개인 성향 및 쇼핑몰의 신뢰수준을 조절변수로 영향 정도가 달라질 것이라는 가설 2와 3을 포함한 연구 모형을 개발하였다. 첫째, 후각 및 미각정보를 제시한 경우가 제시하지 않은 경우보다 제품에 대한 지각된 품질 및 구매의도가 더 크게 나타났다. 이는 온라인 구매를 유도함에 있어 이 두 정보유형을 적용할 수 있음이 밝혀졌다. 둘째, 후각에 대한 개인 성향은 조절변수로서 가능하나 미각에 대한 개인성향은 그렇지 못한 것으로 나타났다. 단, 미각에 대한 개인성향이 높은 집단의 경우 정보 제시 후 반응의 폭이 크게 증가한 것은 후각정보와 동일한 결과를 보였다. 이에 두 정보의 필요성을 지니고 있는 새로운 사용자 유형을 제시할 수 있었다. 마지막으로, 신뢰도가 낮은 인터넷 쇼핑몰에서 후각 및 미각정보의 제시는 신뢰감을 유도함으로써 품질 및 구매의도에 대한 증가폭이 커진다는 것을 밝혀냈다.

• 품질경영학회지
• /
• 제31권1호
• /
• pp.21-41
• /
• 2003

The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

• Journal of Information Technology Applications and Management
• /
• 제25권4호
• /
• pp.123-143
• /
• 2018

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment. For the analysis, we conducted research on 300 adolescents who have experienced using domestic multiplex mobile service within the recent year. This study examined the structural relationship among the multi-dimensional mobile service quality of multiple, enjoyment of use, and online word of mouth intention. Also, it explored the mediating effect of enjoyment of use and the moderating effect of gender in the structural model. As a result, the mobile service quality of multiplex has a significant effect on the online word of mouth intention through the enjoyment of use. However, there was no moderating effect of gender of participating adolescents in the relationships. Based on the analysis of empirical results, this study discussed a series of theocratical and practical implications for the marketing strategies of multiplex in the highly competitive market.

• 산경연구논집
• /
• 제12권2호
• /
• pp.19-27
• /
• 2021

Purpose: This study investigated the impact of key factors such as service quality, perceived benefit and brand familiarity on a consumer's intention to order online food delivery (OFD). In addition, mediating effect of electronic word of mouth (e-WOM) between relationships among selected key variables and OFD purchase intention is also assessed. Research design, data and methodology: This explanatory, quantitative study employed convenience sampling and collected data through online structured questionnaire from 304 respondents who are users of OFD apps based in greater Klang valley region of Malaysia. The data was then subjected to normality and reliability assessment followed by confirmatory factor analysis, validity assessment and structural equation modelling using IBM SPSS AMOS 24.0. Results: Findings revealed that service quality, perceived benefits and brand familiarity affects purchase intention positively and significantly. Perceived benefits demonstrated highest impact on purchase intention followed by brand familiarity and service quality. Findings also suggest that e-WOM fully mediates relationship between brand familiarity and purchase intention, however, the same was not observed for remaining two variables. Conclusions: The study has enriched OFD literature by investigating impact of selected key factors on purchase intention in the context of OFD. Implications, limitations and future research avenues are then discussed.

• Journal of Communications and Networks
• /
• 제9권4호
• /
• pp.446-456
• /
• 2007

Increased access to broadband networks has led to a fast-growing demand for voice and video over IP(VVoIP) applications such as Internet telephony(VoIP), videoconferencing, and IP television(IPTV). For pro-active troubleshooting of VVoIP performance bottlenecks that manifest to end-users as performance impairments such as video frame freezing and voice dropouts, network operators cannot rely on actual end-users to report their subjective quality of experience(QoE). Hence, automated and objective techniques that provide real-time or online VVoIP QoE estimates are vital. Objective techniques developed to-date estimate VVoIP QoE by performing frame-to-frame peak-signal-to-noise ratio(PSNR) comparisons of the original video sequence and the reconstructed video sequence obtained from the sender-side and receiver-side, respectively. Since processing such video sequences is time consuming and computationally intensive, existing objective techniques cannot provide online VVoIP QoE. In this paper, we present a novel framework that can provide online estimates of VVoIP QoE on network paths without end-user involvement and without requiring any video sequences. The framework features the "GAP-model", which is an offline model of QoE expressed as a function of measurable network factors such as bandwidth, delay, jitter, and loss. Using the GAP-model, our online framework can produce VVoIP QoE estimates in terms of "Good", "Acceptable", or "Poor"(GAP) grades of perceptual quality solely from the online measured network conditions.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권4호
• /
• pp.303-327
• /
• 2021

Purpose The online comments on news content have become social information and are understood based on deliberative democracy. Although the related research has focused on the relationship between online comments and their deliberative quality, the social information provided by online comments consists of not only direct information such as comments themselves but also indirect information such as 'likes' and 'dislikes'. Therefore, the research on online comments and deliberative quality should study this direct and indirect information together, and the direction and the degree of the indirect information should be also considered with them. Design/methodology/approach This study distinguishes comments by the attached 'likes' and 'dislikes', identifies highly supported and highly unsupported comments by the intensity of 'likes' and 'dislikes', and investigates the relationship between their existence and the deliberative quality measured as the topic diversity. Then, we applied topic modeling to the 2,390 news articles and their 74,385 comments collected from five news sites. Findings The topic diversities of the supported and unsupported comments are related to the topic diversity of all comments but the degree of the relationship is higher in the case of supported comments. Furthermore, the existence of highly supported and unsupported comments is led to less diversity of all comments compared to the case where those comments are absent. Particularly, when only highly supported comments are present, topic diversity was lower than in the opposite case.

• International Journal of Costume and Fashion
• /
• 제10권1호
• /
• pp.15-27
• /
• 2010

This study investigates the differences of e-service quality depending on image interactivity technology and the influences of e-service quality on purchasing involvement and customer loyalty. Online shopping malls have made toward satisfying customers' shopping experience owing to the advance of technology. Above all, it is important to prove effectiveness of this technology to introduce it. Therefore, the purpose of this study is to test effectiveness of Image Interactivity Technology (IIT) which has been introduced by some shopping malls. For this study three shopping malls were designed as stimuli that have the different level of IIT. The women of 20-30 who have bought fashion products in online shopping malls participated in the quantitative research. Total 592 were used for the statistical analysis. Descriptive statistics, cross tabulation analysis, factor analysis, reliability analysis, one-way ANOVA, and multiple regression were implemented. Four factors of e-service quality were extracted. The 3D avatar shopping mall was higher than the others in those factors. Besides, e-service quality factors influenced purchasing involvement and customer loyalty. Therefore, online shopping malls are advised to introduce IIT and improve e-service quality