• Title/Summary/Keyword: Online market

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Commercial Databases:The Keypoints and Practical Use(5) - Science and Engineering:General Branches - (상용(商用) 데이터베이스:요점(要點)과 활용(活用)(5) - 이공학(理工學):일반 -)

  • Cho, Jae-Ho
    • Journal of Information Management
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    • v.25 no.2
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    • pp.31-60
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    • 1994
  • General branches of science and engineering now enjoy being substantially repleted in their databases. However, comparing the databases of such branches with chemistry or medical science and pharmacology, the strata do not seem to be fully equipped yet. As a matter of fact, the variety of such databases in practical application is still somewhat limited. Moreover, these databases are, with a few exceptions, prepared abroad. In this paper varieties and features of databases now available on the market for each database service system, as well as crucial points for practical use are introduced. At present, it is focussed more or less on the application of bibliographical information. Yet, it would be inevitable to equip them with factual data in order to increase the efficiency of research and development activities. Of course, it is still not easy to solve problems for better profitability and higher technical achievement. The author wishes to emphasize the necessity to fully equip the commercial factual database for said branches as quickly as possible.

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A Study on the Classification System for Social Science Field in Internet Bookstore (인터넷 서점의 사회과학분야 분류체계에 관한 연구)

  • Min, Hye-Young;Lee, Sung-Sook
    • Journal of Information Management
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    • v.43 no.1
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    • pp.41-62
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    • 2012
  • Because of the electronic commerce development, share of the internet bookstore is rising every year in the publication circulation market. Also, the book search in the internet bookstore may smarten more forward according to development trend of the electronic book, and importance of the classification system of the internet bookstore is expected that also rise continuously. The purpose of this study is to offer the classification system that can search the social science books of the internet bookstore efficiently. For this study, compared and analyzed the classification system of internal and external 10 internet bookstores. This study may be used to other subject study of the internet bookstore, and it expect to is used to basic data for the classification system of the internet bookstore in the future.

A Study on Business model of through Second life (세컨드 라이프(Second Life)를 통한 문화콘텐츠 비즈니스 모델연구)

  • Choi, Eunyoung
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.431-435
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    • 2008
  • Thanks to the development of internet, on-line market expands exponentially and corresponding solid business models are drawn attentions. Most of on-line trading items are limited with selling game related items however, Linden Lab made its turning point by introducing cyber reality game to shape the cyber life with creating his own Avatar in 2003. After 2003, Second life has grown sharply that over 12 million users around the world. While former games are progressed within fixed scenario, the concept of avatars who live his or her own lives at the cyber space that successfully differentiate from former online game. Further, cyber money, Linden Dollar can be used to buy real estate, cloth, shoes just like at real economy system. Not only for using corporate marketing, various areas of activities; promotion of public sector, politics, education are also functioned at the cyber life. In Korea, Korean version of Second life was introduced at the end of 2007 that draws attentions from the users. In this study, I examine various business models of cyber through Second life and suggest feasible culture-contents applying models.

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Research on Intention to Adopt Smart Wear: Based on Extended UTAUT Model (스마트웨어 수용의도 연구: 확장된 UTAUT 모형을 중심으로)

  • Sung, Heewon;Sung, Junghwan
    • Journal of Fashion Business
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    • v.19 no.2
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    • pp.69-84
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    • 2015
  • The objective of this study is to investigate the intention to adopt smart wear, based on extended UTAUT model. We examined the effects of performance expectancy (PE), effort expectancy (EE), hedonic motivation (HE), social influence (SI), facilitating conditions (FC), and price value (PV) on the intended adoption of smart watch and smart shoes, respectively. In addition, moderating effects of gender, age, and innovation resistance were examined. An online survey was conducted, comprised of 2030 consumers who were aware of smart watch or smart shoes. In total, 393 responses were analyzed. About 50.4% were male, and 44.8% were in their 20's. An exploratory factor analysis generated five factors - PE & HM, EE, SI, FC, and PV- which were employed as independent variables in the multiple regression models. PE & HM, PV, and SI influenced on the intention to use both smart devices. FC showed the significant effect only on the intention to adopt the smart watch. In terms of gender differences, SI and PV were the important predictors of the intention to adopt the smart watch in the female group only. With respect to age difference, SI was very effective in explaining the intention of individuals in their 30's to adopt smart wear. Among the low innovation resistance group, SI was significant predictor, while PE & HE and PV were significant among the high resistance group. The findings provide useful information about the possibility of the adoption of smart wear, and new insight into market segmentation.

A Study on the Advancement of Domestic Logistics Enterprises to the Specialty Logistics Market in accordance with Changes in the Logistics Industry (물류산업 변화에 따른 국내 물류기업의 특화 물류시장 진출에 관한 연구)

  • Shin, Seok-hyun
    • Journal of Korea Port Economic Association
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    • v.37 no.2
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    • pp.55-71
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    • 2021
  • While major alliance container carriers in the post-corona era are enjoying the largest boom in history with their fleet reduction strategy, shippers companies are in a state of deteriorating import and export price competitiveness due to increased logistics costs, and forwarders who act for shipping companies' logistics services are also experiencing the burden of rising freight rates It is in a state of overheated competition and worsening profits for attracting shippers. For this purpose, research data, literature studies, statistical data and data from overseas specialized networks were used as prior research. Online surveys and telephone interviews were conducted, and as a result, four areas of cold chain (including perishable cargo), project logistics, UN procurement logistics, and dangerous goods logistics, which were found to be particularly in high demand, were analyzed to suggest entry strategies.

A Study on the Optimized Balance Module of Security Policy to Enhance Stability in the Service-Based Information System (서비스 기반 정보시스템의 안정성 증대를 위한 보안정책 최적화 균형모듈에 관한 연구)

  • Seo, Woo-Seok
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.6
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    • pp.1155-1160
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    • 2018
  • Presently in 2018, the security market is requiring progressive development and innovation in the area of security on account of new changes and technologies. This means the rapid and prompt development of the service platforms and service-based information systems. Here, this study is going to examine the process of operating a number of services and obtaining security, not the criteria for selecting particular service in online environment where the various services exist. Within a series of flows to protect the manager's authority about the platforms operated by information systems, and to provide and destroy services, this author limits the entire service platforms of the optimized balance module into four categories maximum for the security of the area apt for illegal invasion and access, and the proper area. Also, about the area with limited security, this researcher again applies subordinate security policy and technology respectively. This author here will suggest a method to provide and to extend safety and security for the information system and also propose the process of applying it as well.

Factors Affecting the User Resistance to Mobile Easy Payment Services (간편결제서비스 수용저항에 영향을 미치는 요인)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.254-261
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    • 2019
  • Electronic payment is a very crucial function in electronic commerce. As electronic commercial transactions develop on a mobile basis, a variety of electronic payment services that can be conveniently used are appearing. In particular, mobile easy payment services improve the user's convenience of payment and give a positive effect on activating online transactions. In this study we investigate empirically the factors influencing the user resistance to mobile easy payment services. Especially, we compares the main acceptance factors of the mobile easy payment services with the main acceptance resistance factors of the services. By doing that, we derive the implications that could contribute to the vitalizations of the mobile easy payment service market. The research model includes "perceived risk" as a main acceptance resistance factor, and "easy of use" and "usefulness" as the main acceptance factors. The relationship among these three factors, "use conflict", and "user resistance" is expressed in the model. We analyze the model by Structural Equation Model. The results proves that all the research hypotheses are adopted except for the impact of "ease of use" on "use conflict", and that users of mobile easy payment services think of "usefulness" more important than "risk".

Implementation of Customer Behavior Evaluation System Using Real-time Web Log Stream Data (실시간 웹로그 스트림데이터를 이용한 고객행동평가시스템 구현)

  • Lee, Hanjoo;Park, Hongkyu;Lee, Wonsuk
    • The Journal of Korean Institute of Information Technology
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    • v.16 no.12
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    • pp.1-11
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    • 2018
  • Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention (패션 매장에서의 후각과 미각 경험이 감정 및 구매 의도에 미치는 영향)

  • Cha, Sun Young;Son, Hyungjin;Lee, Yuri
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.1015-1027
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    • 2018
  • In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

A Study on the ODR Dispute Settlement System of Consumer Protection in EU (EU의 소비자보호 ODR 분쟁해결제도에 관한 연구)

  • Park, Jong-Sam
    • Journal of Arbitration Studies
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    • v.28 no.4
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    • pp.89-110
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    • 2018
  • The purposes of this study are as follows: First, this study reviews the Online Dispute Resolution (ODR) regulations of the EU to resolve disputes which can arise in international e-commerce in the future. Second, this study tries to seek out alternative solutions to dispute resolutions based on these regulations. Third, this study increases the efficiency of the transactions by proposing effective and satisfactory dispute resolution methods for international e-commerce. First, this study reviews the concept of cross-border e-commerce, generally explores ODR, and creates comparisons with Alternative Dispute Resolution (ADR). Subsequently, this study looks into domestic ODR system and analyzes the regulations of EU ODR. This study suggests the implications of the European ODR regulations in the conclusion. The EU ODR platform is considered greatly significant in that it has increased the possibility of settlements in small disputes by enhancing consumers' accessibility to ADR procedures. Therefore, this thesis proposes a method for Korean companies to resolve disputes that may arise in e-commerce with EU by using the ODR platform. As a result, it is expected to increase the competitiveness of Korean companies in the EU market. Both legislative trends related to the ODR of the EU and establishment of the EU ODR platform have significant implications for Korean businesses in Europe. This study is expected to be useful for our businesses in the EU in reviewing the applicability of the EU ODR regulations and the dispute settlement procedures through the EU ODR platform. In addition, this study is expected to prove useful in relation to consumer protection by enhancing consumers' accessibility to dispute settlement institutions in domestic electronic commerce.