• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.111-137
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• 2002

The purpose of the current study was to examined the effect of the perceived membership and social support on the members' identification in online community. The sample consisted of 189 college students in pusan, korea. The results of the study were as follows. First, the effects of perceived memberships on the online community members' identification was influenced significantly. Second, perceived social support was found to be significantly influenced on the online community members' identification. Third, community members' identification in the online was found to be significantly influenced on relationship-oriented behavior. Finally, perceived membership and social support was found to be significantly influenced on relationship-oriented behavior mediating community identification.

• Journal of Korea Game Society
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• v.16 no.2
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• pp.51-60
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• 2016

The incidents of massive personal information being leaked are occurring continuously over recent years. Personal information leaked outside is used for an illegal use of other's name and account theft. Especially it is happening on online games whose virtual goods, online game money and game items can be exchanged with real cash. When we research the real identity theft cases that happened in an online game, we can see that they happen massively in a short time. In this study, we define the characteristics of the mass attacks of the automated identity theft cases that occur in online games. Also we suggest a system to detect and prevent identity theft attacks in real time.

• Journal of Korea Game Society
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• v.9 no.2
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• pp.81-93
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• 2009

This study aims to investigate human capital in Korea's online game industry (as the representative of IT-based creative services) under the knowledge-based economy paradigm. In recognition of the importance of intellectual capital closely intertwined with human capital and the economic potential of the online game industry, Korean government has begun to show active support. In this context, this study measures the human capital efficiency in online game business by using non-parametric analysis (Data Envelopment Analysis, DEA). Most previous studies (human capital theory, knowledge based economy theory, economic growth theory) have proved that human capital has a very positive effect on sustainable growth of corporate management and wealth of nations. As such, this paper uses the DEA to obtain the efficiency of the human capital (scale, investment, education, compensation). The results of this study will suggest strategic implications on maximizing the human capital in online game corporations and provide a reference frame for government policies.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.93-112
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• 2011

For the success of an online retail market, it is important to allow consumers to get more helpful reviews by figuring out the factors determining the helpfulness of online reviews. On the basis of elaboration likelihood model, this study analyzes which factors determine the helpfulness of reviews and how the factors affecting the helpfulness of an online consumer review differ for product price. For this study, 75,226 online consumer reviews were collected from Amazon.com. Furthermore, additional information on review messages was also gathered by carrying out a content analysis on the review messages. This study shows that both of peripheral cues such as review rating and reviewer's credibility and central cues such as word count of review message and the proportion of negative words influence the helpfulness of review. In addition, the result of this study reveals that each consumer focuses on different information sources of reviews depending on the product price.

• The Journal of Industrial Distribution & Business
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• v.11 no.4
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• pp.47-56
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• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.105-113
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• 2012

There are many studies about the relationship between customer satisfaction and SCM, web site quality or online Word of Mouth (WOM). When a customer wants to purchase any product online, he has to watch the detail of a online shopping web by computer. So the web sits' quality can be very important for the customer to get enough information. Recently, internet shopping malls are very much prospered. To understand why these kinds of internet transactions become very popular, this study investigates a possible effect of such crucial factors as web site quality, supply chain management(or deliver service), and online Word of Mouth(WOM) of an internet shopping mall to its customer satisfaction and trust, eventually leading to purchasing product and services. This study develops a experimental research model and tests it based on 170 survey response using regression analysis.. The finding of this research implies that system quality, information quality, quick and correct, accurate delivery service, and online WOM are influential factors to the performance of online shopping mall, while design quality, cost of delivery do not affect relationship significantly.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.43-57
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• 2021

The purpose of this study is to find the relationship between Online Lecture System, Motivation for Use, ICT Utilization Ability, and Lectures Satisfaction as online lectures continue. For that, conducted survey of students at Woosong University, secured 330 valid samples, and conducted with analysis of actual proof with using SPSS 25.0. The results of the study confirmed that the system's Convenience, Simplicity, Security and Motivation for Use have significantly affected to Lecture Satisfaction, and also confirmed that ICT Utilization Ability, the variable of Moderating Effect, also has meaningful correlation between System Characteristics(Simplicity and Security) and Lecture Satisfaction. Therefore, the need for development and operation of additional education programs to improve ICT Utilization Ability as well as development of new online system are presented in order to enhance online Lecture Satisfaction of students. Lastly, various sample surveys and researches are seems to be needed in the future in order to increase the Lecture Satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.129-137
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• 2024

Social enterprises have a high cost structure, inefficient operation, and poor human and material resources due to a dual structure that must achieve both economic and social purposes. To solve this problem, collaboration, such as sharing resources and information between social enterprises, is emerging as an important management issue. Accordingly, in recent years, the establishment and operation of an online platform is being emphasized as a means to effectively support the problem of lack of resources (human resources, equipment, funds, and technology) between social enterprises, the promotion of joint projects between companies, and the establishment of organic information sharing and communication channels between companies. This study empirically analyzed how the required characteristics of the online platform that supports the collaboration of social enterprises vary depending on the characteristics of the enterprise (general characteristics, collaboration characteristics), and found that there are statistically significant differences depending on the size. These results are expected to be useful in deriving management plans for online platforms for cooperation support for domestic social enterprises in the future, and seeking ways to increase collaboration using the platforms.

• The Journal of Information Technology
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• v.8 no.1
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• pp.27-41
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• 2005

Electronic Trade of increasing is the use of the Internet makes it possible for business to expand their markets and render services. However, it also brought up many problems caused by various issues. The problems encompass consumer protection and dispute settlement between the disputed parties. Online ADR have some advantage that are convenience, low-cost, legitimate to online users and avoids jurisdiction issues and some disadvantages that are loss of the human factor, lack of accessibility, lack of confidentiality and security and difficulty of enforcing arbitral agreements. This purpose of this paper is to reviews the types of Online ADR, as the dispute settlement way in Electronic Trade. This study points out the task that korea has to promote the Online ADR for more effective and efficient dispute settlements.

• Journal of Agricultural Extension & Community Development
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• v.15 no.3
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• pp.433-460
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• 2008

The objectives of this study were to figure out the relationships of factors, e-quality, interactivity, trust and switching barrier, to affect the online customers loyalty. Moreover, e-quality was considered because of the problem of ssability originated from the environment that a lot of information and products are given at online business. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and 100 responses were collected. The data were analyzed using PLS method, a structural equation modeling method. The results of the study indicate that e-quality, interactivity, and trust influence switching barrier and that the switching barrier affects virtual relationship, which has an positive effect on loyalty. This study provides valuable theoretical and practical perspectives that e-quality is the most influential factor on virtual relationship and that, of the three factors of switching barrier, the virtual relationship is the most effective one to prevent customers online from changing their main online shop for products.