• Knowledge Management Research
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• v.24 no.1
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• pp.51-72
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• 2023

Digital literacy is vital knowledge and ability of an individual in the information society. As the level of digital literacy increases, the interest in privacy protection increases. This change may hinder the use of digital technologies and services. This research examines (1) the mediating effect of online social participation and information veracity on smart device literacy and privacy concerns, and (2) the moderating effect of privacy literacy. Using Korean media panel survey data reported in 2020 and in 2021, this study analyzes the responses of 7,737 people who use smart devices and participate in online activities. SPSS and PROCESS Macro are used to test the research model and hypotheses. In the analysis of 2020 and 2021 survey, this research shows that smart device literacy has major effects on privacy concerns; confirms that the mediating effect of online social participation; moderated meditating effect of privacy literacy. Although information veracity is not significant in 2020, mediating and moderated mediating effects are found in 2021.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.448-459
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• 2015

This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.

• International Journal of Contents
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• v.18 no.2
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.55-61
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• 2021

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

• Educational Technology International
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• v.13 no.1
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• pp.175-205
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• 2012

The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.110-124
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• 2013

The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.517-525
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• 2015

The purpose of this research was to perform a comparison of face-to-face and blended learning of TOEIC to see if there is a difference in their learning effectiveness. The research compared the improvement rate of the students' academic achievement, their self-evaluation results, and their participation rate and results of the online assignment by using t-test, pearson correlation analysis, and regression analysis. The research results demonstrated that the blended learning is pedagogically more effective than the face-to-face although the difference is not large. It was analyzed that the results were largely thanks to the following facts: In the blended learning, the students could interact with their instructors face-to-face in the off-line class, they got the weekly text message to encourage them to participate in the online class, and their routine online class attendance could cause their more positive participation in the online assignment.

• The Journal of Korean Association of Computer Education
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• v.19 no.3
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• pp.55-66
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• 2016

This study explored the rating tendency of online university learners in their course evaluations and its effects on the course evaluation results. Data including the subjects' demographic information, learning activities, rating tendency, and course evaluation results were collected from 1,098 learners in an online university in the spring semester of 2015. There were three main findings. First, the subjects showed distinctive rating tendencies in participation rates for course evaluation and rating consistency. The participation rates went from one extreme (0%) to the other (100%), and the rating consistency among the test items was highly related to that among the courses as a whole. Second, the subjects showed different tendencies in terms of course evaluation period, rating consistency, and course evaluation results according to demographic information and learning activities. Third, course evaluation results were independently affected by demographic information, learning activities, and rating consistency. The study was meaningful in that it explored learners' rating tendencies concretely and suggested that such tendencies should be considered in analyzing course evaluation results.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.656-661
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• 2008

There are many sociological methodology for the study on cyber community. Especially for the online social network which is constructed by the notion of the social network, the social network analysis can be a superior methodology for the understanding of the general phenomenon and the solutions for the problematic issues. As pointed by Manuel Castells, the problem of the unification and the fragmentation, which is came after the participation and the openness, is prevailed in cyber community by its characteristics. However, computational properties that exceed the limitation of the time and space can bestow other alternatives. The Open API in the social network services that is more popular in these days is the one of those alternatives. Therefore, the purpose of this study is to investigate the problematic phenomenon of online social network and to search the solutions for those problems with the acceptance of Open API technology.