• 한국의상디자인학회지
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• 제25권3호
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• pp.17-29
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• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• 복식문화연구
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• 제17권2호
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• pp.255-269
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• 2009

The purpose of this study was to understand the internet fashion shopping behavior of men in their 20s, and to develop the internet shopping website with situation-based clothing coordination services for male comsumer in their 20s. The study was implemented through a normative descriptive survey method using a questionnaire. The survey was conducted in April and May 2006, and the sample group consisted of 280 men in their 20s from Busan and the provinces of Gyeongnam and Gyeongbuk. The data was analyzed by following statistical methods: frequency analysis, one-way-ANOV A, and Scheffe's test. The results are as follow: first, regarding internet the usage trend of male consumers in their 20s, it was shown that they usually spent more than 15 minutes and less than 30 minutes for internet shopping the price range from their experiences of clothing purchases was relatively high for they bought jackets or suits was relatively high. Second, an analysis on men's pattern of clothing purchase showed that many respondents purchase single items such as shirts or pants online. Third, in terms of their experiences of online purchase of coordinated clothes, 69% said "none." Yet, they showed positive assessment to a question whether they are willing to purchase clothes by using a situation-based coordination service or a 1:1 online coordination services. Fourth, the relationship between consumers' reactions to online situation-based clothing coordination services and respondents' demographic characteristics showed statistically significant different results in terms of occupation.

• 패션비즈니스
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• 제24권6호
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• pp.63-79
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• 2020

This study analyze consumers' unconscious visual attention to color and images of internet shopping malls by using eye-tracking method. Twenty-nine participants, including 15 females and 14 males, participated. The average ages of the male and female participants were 27.3 years and 27.7 years, respectively. Ten images of five layouts (multi-composition images, single-model images, gender-composed images, videos, and moving banner images) of internet shopping malls were shown on an eye-tracker computer screen. Quantitative analyses of the eye-tracking responses were conducted. SPSS was used to analyze the descriptive characteristics and to conduct an independent-sample t-test, along with an ANOVA. The data analysis showed that the image area generally had the shortest time to first fixation (TFF), the longest duration of fixation (DOF), the highest number of fixations (NOF), and the highest numbers of revisits(NOR).Notably, visual attention towards female models was high among various images. The results can be used to improve credibility and design online shopping layout with a scientific evidence that helps consumers through their purchase decisions.

• 감성과학
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• 제25권3호
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• pp.91-106
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• 2022

본 연구에서는 온라인 패션시장에서 소호 패션쇼핑몰의 성공적 창업의 성장 과정을 알아보기 위해 현재 성공적으로 운영되고 있는 4개 소호 패션쇼핑몰을 대상으로 기업가 과정을 창업기회포착, 사업모델, 위기관리 및 사업성과 등 3개 단계로 구분하여 분석하였다. 사례연구의 결과는 다음과 같다. S사는 짧은 경력의 창업자가 패션감각과 기업가정신으로 전자상거래를 창업한, 가격경쟁력과 디자인력, 다양한 상품구색을 갖춘 캐주얼 쇼핑몰로 데이터 관리/분석, 유통채널 다각화를 통해 성장한 사례이다. B사는 짧은 경력의 창업자가 SNS 네트워크 역량과 기업가정신으로 제조업/전자상거래를 창업한, 아이템 경쟁력과 스타트업 특성을 갖춘 컨템포러리 쇼핑몰로 브랜드 정체성 확립, 시장 확장을 통해 성장한 사례이다. M사와 C사는 보다 긴 경력의 창업자가 브랜드 인지도가 있는 소호 패션쇼핑몰 사례이다. M사는 풍부한 경력과 디자인 정신의 창업자가 감성적/감각적 패션디자이너 브랜드를 창업하여 기업 지평을 넓히는 다양한 활동을 통해 성장하였고, C사는 디자인 역량과 기업가정신의 창업자가 감성 표현에 집중한 럭셔리 패션브랜드를 창업하여 적극적인 고객관리를 통한 브랜드인지도 및 매출 확보 등을 통해 성장한 사례이다. 본 연구 결과는 소호쇼핑몰 예비창업자나 창업과정의 교육 및 연구에서 기초자료로 활용될 수 있다.

• 한국실내디자인학회논문집
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• 제26권1호
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• pp.33-42
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• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

• 한국의상디자인학회지
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• 제20권2호
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• pp.89-100
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• 2018

This study investigated students' perception of a starting up business in the fashion design related departments of two year colleges to present the basic data for designing a start up business education and examined the opening status of the start up business subjects. Only 4.4% of respondents answered that they had an experience in a start up. And 76.2% of respondents answered that they would like to start up a business after graduation. The initial start up types were "online shopping mall" and "blog market" in that order. Nearly 86.7% of respondents answered that they needed "start up" education in college. To the question of whether they would participate if there is a start up extracurricular program, and the subject they would choose, 40.9% answered "I want to get a start up related certification", showing the highest rate of interest in the course. The status of introducing start up business subjects in the regular courses in fashion design related departments in 25 two year colleges related that there were 11 start up related courses begun in the last semester, that is, the 2nd semester of the 2nd year. Since the proportion of clothing in online shopping malls is high, start up education based on the demands of students in fashion design majors can be used as another employment exit strategy.

• 한국의류산업학회지
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• 제7권1호
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• pp.4-12
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• 2005

The purpose of this study was to analyze the utilization of Fashion Brands Web-site. This analysis was done by 6C Concept(Contents, Community, Commerce, Connection, Customizing, Communication) which was Internet Marketing Strategy. The review of previous studies and empirical investigations through the Internet were processed for this study. 151 fashion brands in department stores in Daegu, Korea were surveyed from January to February 2004. Data were analyzed by using frequency and percentage. Total 105 brands established their Web-Sites of Internet out of 151(69.5%) fashion brands. There were four characters on Contents, six characters on Connection and five characters on Communication. And there were a establishing rate of 38.1 percent on Online Community and 30.5 percent on Online Shopping Mall. On Customizing, 73.3 percent of brands had e-CRM systems.

• 복식문화연구
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• 제22권1호
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• pp.112-125
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• 2014

The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

• 한국생활과학회지
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• 제19권6호
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• pp.1003-1012
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• 2010

This study analyzed purchase behavior according to the risk perceptions when customers buy Cosmetics at Internet Shopping Malls. Participants were 232 women in their 20s and 30s with more than one buying experience at an internet fashion shopping mall. Data were analyzed using factor analysis, Cronbach's analysis, cluster analysis, one-way ANOVA and a Duncan test. Results were as follows. Firstly, five factors of risk perception were identified: These were the payment risk, service risk, quality risk, price risk and experience risk. Secondly, customers of internet shopping malls could be categorized into three groups: A low risk perception group, a payment risk perception group and a high risk perception group. Factor analysis showed significant differences between these groups( p<.001). Thirdly, purchase behavior based on the purchase standards, purchase items, information searching were investigated according to the different groups of risk perception of internet shopping malls and results again significant differences between groups (p<.05, p<.001).

• 복식
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• 제61권5호
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• pp.64-76
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• 2011

Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.