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초등 과학 온라인 수업 운영에 대한 교사들의 인식과 운영실태 (Survey on Teachers' Perception and Operational State for Elementary Science Online Remote Classes)

  • 김혜란;최선영
    • 한국초등과학교육학회지:초등과학교육
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    • 제39권4호
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    • pp.522-532
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    • 2020
  • The aims of this study were to do a survey on teachers' perception and operational state for elementary science online remote classes and suggest ways to improve the elementary science online remote classes. The survey was based on responses from 100 teachers who have taught elementary science online remote classes for the first semester of 2020 for COVID-19. The questionnaire used in this study consisted of four parts: general informations of participants, the operation status of elementary science online remote classes, teachers' perceptions on the operation of elementary science online remote classes, ways to improve elementary science online remote classes. As a result of this study, elementary teachers taught elementary science online remote classes on the main use of content utilization type. And they had a difficulty in conducting elementary science online remote classes because of lack of contents, absence of elementary science online remote classes teaching methods, learner management and heavy workload. Therefore, to improve elementary science online remote classes the Ministry of Education and regional offices of education have to develop and provide high-quality contents reflect the characteristics of elementary science subjects, introduce a rent-an-experiment equipment system, and build a science class platform providing frequent real-time interaction between teacher and student.

온라인 게이머의 사회적 효능감이 게임 이용 만족도에 미치는 영향 (The influence of social self-efficacy on online game satisfaction)

  • 위정현;오나라
    • 한국게임학회 논문지
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    • 제7권3호
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    • pp.13-22
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    • 2007
  • 본 연구는 온라인게임의 사회적 자기 효능감과 만족도의 관계를 분석해 보았다. 설문에 응답한 유저는 온라인 게임 <군주>를 사용하고 있는 1,754명이었다. 분석 결과에 따르면, 온라인 사회적 효능감과 온라인 사회적 지원은 단일 요인으로 구성된 변인이었고 온라인 게임 체험 만족도는 관계 만족도와 성취 만족도로 구성된 변인으로 나타났다. 게이머의 온라인 사회적 효능감은 온라인 커뮤니티의 사회적 지원을 매개하여 온라인 게임 체험 만족도를 증가시키는 것으로 나타났다. 사회적 지원에 의한 완전 매개 모형과 부분 매개 모형을 비교한 결과 부분 매개 모형이 자료를 더 잘 설명하는 것으로 나타났다.

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Comparison on the High School Girls' Purchasing Pattern of Fashion Products at Online and Offline Markets

  • Min, Hye-Kyung;Hwang, Choon-Sup
    • 패션비즈니스
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    • 제12권6호
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    • pp.124-137
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    • 2008
  • The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

The Roles of Online Instructional Facilitators and Student Performance of Online Class Activity

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.723-733
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    • 2020
  • The study investigates the effects of online instructional facilitator's qualities on student performance of online class activities. The study explores the roles of instructional facilitators who may influence student performance of online class activities and their academic achievement. The study employs a set of aggregated data from 1,362 subjects and 10 facilitators who participated in multiple online classes. The results of independent samples t-test reveal that the student performance in online classes has no association with facilitators' educational background or academic degree, as well as demographic characteristics, student evaluation records and instructional achievement. The results of multiple regression analysis show that the facilitator engagement has a positive relation to the enhancement of student interaction, reading discussion messages, and the quality of discussion messages in online discussions. The results of correlation analysis show that the facilitator engagement has a positive impact on both increasing the number of reading discussion messages and enhancing the quality of discussion messages. The facilitator engagement increases the quantity of reading discussion postings and enhances the quality of discussion messages, which would be a substantial contribution to student performance by facilitators. The findings suggest that student performance and academic achievement in online classes are not independent of facilitator engagement.

Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian Consumers

  • MAIDIANA, Karilla;HIDAYAT, Z.
    • 유통과학연구
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    • 제19권7호
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    • pp.5-17
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    • 2021
  • Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

  • Kibaek KIM;Minsoo KIM;Jinwook HAN
    • 유통과학연구
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    • 제21권4호
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    • pp.103-111
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    • 2023
  • Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

국제상거래 분쟁해결을 위한 온라인 ADR 모델 구축방안 (The Building Plan of Online ADR Model related to the International Commercial Transaction Dispute Resolution)

  • 김선광;김종락;홍성규
    • 한국중재학회지:중재연구
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    • 제15권2호
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    • pp.3-35
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    • 2005
  • The meaning of Online ADR lies in the prompt and economical resolution of disputes by applying the information/communication element (Internet) to existing ADR. However, if the promptness and economical efficiency are overemphasized, the fairness and appropriateness of dispute resolution may be compromised and consequently Online ADR will be belittled and criticized as second-class trials. In addition, as communication is mostly made using texts in Online ADR it is difficult to investigate cases and to create atmosphere and induce dynamic feelings, which are possible in the process of dispute resolution through face-to-face contact. Despite such difficulties, Online ADR is expanding its area not only in online but also in offline due to its advantages such as promptness, low expenses and improved resolution methods, and is expected to develop rapidly as the electronic government decided to adopt it in the future. Accordingly, the following points must be focused on for the continuous First, in the legal and institutional aspects for the development of Online ADR, it is necessary to establish a framework law on ADR. A framework law on ADR comprehending existing mediation and arbitration should be established and it must include contents of Online ADR, which utilizes electronic communication means. However, it is too early to establish a separate law for Online ADR because Online ADR must develop based on the theoretical system of ADR. Second, although Online ADR is expanding rapidly, it may take time to be settled as a tool of dispute resolution. As discussed earlier, additionally, if the amount of money in dispute is large or the dispute is complicated, Online ADR may have a negative effect on the resolution of the dispute. Thus, it is necessary to apply Online ADR to trifle cases or domestic cases in the early stage, accumulating experiences and correcting errors. Moreover, in order to settle numerous disputes effectively, Online ADR cases should be analyzed systematically and cases should be classified by type so that similar disputes may be settled automatically. What is more, these requirements should reflected in developing Online ADR system. Third, the application of Online ADR is being expanded to consumer disputes, domain name disputes, commercial disputes, legal disputes, etc., millions of cases are settled through Online ADR, and 115 Online ADR sites are in operation throughout the world. Thus Online ADR requires not temporary but continuous attention, and mediators and arbitrators participating in Online ADR should be more intensively educated on negotiation and information technologies. In particular, government-led research projects should be promoted to establish Online ADR model and these projects should be supported by comprehensive researches on mediation, arbitration and Online ADR. Fourth, what is most important in the continuous development and expansion of Online ADR is to secure confidence in Online ADR and advertise Online ADR to users. For this, incentives and rewards should be given to specialists such as lawyers when they participate in Online ADR as mediators and arbitrators in order to improve their expertise. What is more, from the early stage, the government and public institutions should have initiative in promoting Online ADR so that parties involved in disputes recognize the substantial contribution of Online ADR to dispute resolution. Lastly, dispute resolution through Online ADR is performed by organizations such as Korea Institute for Electronic Commerce and Korea Consumer Protection Board and partially by Korean Commercial Arbitration Board. Online ADR is expected to expand its area to commercial disputes in offline in the future. In response to this, Korean Commercial Arbitration Board, which is an organization for commercial dispute resolution, needs to be restructured.

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온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략 (Linking Findings from Text Analyses to Online Sales Strategies)

  • 김지연;조우용;최정혜;정예림
    • 한국경영과학회지
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    • 제41권2호
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    • pp.81-100
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    • 2016
  • Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제6권2호
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    • pp.14-27
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    • 2018
  • Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

온라인 저널리즘에서 나타나는 왜곡된 노동: 우리나라 언론사닷컴 편집기자의 사례 (The Perverted Labors in Online Journalism: A Case Study on the Online Newspapers' Editors in Korea)

  • 김위근
    • 한국언론정보학보
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    • 제57권
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    • pp.7-32
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    • 2012
  • 이 연구는 언론사닷컴 편집기자가 수행하고 있는 노동의 특성과 이들이 처해 있는 노동 환경을 구체적으로 살펴봄으로써 언론사닷컴 편집기자의 왜곡된 노동 현실을 살펴보기 위한 것이다. 연구결과, 언론사닷컴 편집 조직은 운영에서 직 간접적으로 종이신문의 영향을 받고 있는 것으로 확인됐다. 노동 조건이 제대로 갖춰지지 않은 언론사닷컴 편집기자가 처해 있는 노동 현실은 언론사닷컴 편집 조직의 특성에 기인한다고 볼 수 있다. 그리고 언론사닷컴 편집기자가 수행하고 노동에서는 다른 저널리스트와는 달리 전문가로서 위상을 찾아보기 어려웠다. 언론사닷컴 편집기자의 실무에서는 이용 트래픽이 가장 중요한 고려 요소인 것으로 확인됐다. 또한 언론사닷컴 편집기자의 노동 환경을 개선하기 위한 현실적인 방안은 언론사닷컴 편집시스템의 정상화와 깊은 연관이 있었다. 언론사닷컴 편집기자의 위상을 제고할 수 있는 가장 현실적인 방안 중 하나는 언론사닷컴의 편집권 확보인 것이 확인됐다. 한편, 언론사닷컴 편집기자의 노동 현실은 다른 온라인 언론노동자에게도 투영될 수 있다. 독립 인터넷신문 역시 이용 트래픽에서 자유롭지 못한 상황에서 기자가 취재보다는 유통을 고려한 편집에 더 많은 노력을 기울이는 현실은 언론사닷컴 편집기자와 다르지 않다. 포털의 뉴스편집자 역시 마찬가지 상황이다. 따라서 우리나라 온라인 저널리즘의 질을 높이기 위해 가장 시급하게 논의되어야 할 것은 인터넷 뉴스미디어의 편집기자나 편집자에 대한 전문성 강화와 저널리스트로서의 위상 제고다.

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