• Title/Summary/Keyword: On-Line Activities

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Balancing Shopping Mall Strategies on the On-line vs. on the Off-line (인터넷 쇼핑몰의 온라인.오프라인 균형전략에 대한 연구)

  • 조남재;박상혁
    • The Journal of Information Technology and Database
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    • v.7 no.1
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    • pp.83-97
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    • 2000
  • Internet-based retail business spreads rapidly in Korea. Companies are trying to develop and use various strategic capabilities. The strategies employed by those companies include activities related to the design of shopping sites, market positionsing, facilitation of purchasing process, payment mechanism, and the provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. Especially, balancing activities performed on-line with those performed off-line is suggested to be essential. In this study, we examined three successful Internet shopping mall companies and compared them to draw useful guidelines for balancing shopping mall strategies - on - line vs. off - line. These three companies were selected because they are all considered sucessful by now, but brought different backgrounds.

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Cytotoxic Activities of Green and Brown Seaweeds Collected from Jeju Island against Four Tumor Cell Lines

  • Kim, Kil-Nam;Lee, Ki-Wan;Song, Choon-Bok;Jeon, You-Jin
    • Preventive Nutrition and Food Science
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    • v.11 no.1
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    • pp.17-24
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    • 2006
  • Methanolic and aqueous extracts from 37 seaweed species (10 green and 27 brown seaweeds) collected from Jeju Island coast were prepared at high ($70^{\circ}C$) and room ($20^{\circ}C$) temperatures and examined for cytotoxic activity against 4 tumor cell lines: U937 (human monoblastoid leukemia cell line), HL60 (human promyelocytic leukemia cell line), HeLa (woman cervical carcinoma cell line) and CT26 (mouse colon carcinoma line). Both MeOH extracts of Desmarestia tabacoides and Dictyota dichotoma possessed strong cytotoxic activities against all the tumor cell lines tested, but the aqueous extract exhibited no activity. On the other hand Ecklonia cava showed strong cytotoxic activities for the $20^{\circ}C$ aqueous extract against the three tumor cells except HeLa cell. Sagassum coreanum and Sagassum siliquastrum $20^{\circ}C$ aqueous extracts also exhibited strong cytotoxic activities against U937, HL60, HeLa cells. Even though green seaweeds showed less activity than brown seaweeds, $20^{\circ}C$ aqueous extracts of Codium contractum and Codium fragile exhibited strong cytotoxic activities against HL60 or CT26 cells, respectively.

Tinkering with Number Lines

  • Lee, Ji-Eun;Lee, Mi Yeon
    • Research in Mathematical Education
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    • v.21 no.1
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    • pp.1-13
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    • 2018
  • While the utility of the number line is considerable, articulating its conceptual foundation is often neglected in school mathematics. We suggest that it is important to build up strong conceptual foundations in the earlier grades so that number lines can be used in a more meaningful way and that any misconceptions associated with the number line can be prevented or intervened. This paper addresses unit, direction, and origin as the key elements of number lines and presents activities from Davydov's curriculum for early grades that promote exploration of those key elements and may resolve some students' misconceptions. As shown in sample activities from Davydov's curriculum, this paper suggests that students can broaden their perspectives on the number line and use it versatilely in various areas of mathematics learning when they deeply engage in the construction of a number line and have flexibility in interpreting the relationships between key number line elements.

A study on the effects of the SNS use focused on the social relationships on the self-expression in SNS, off-line activity, and the life satisfaction (사회적 관계 중심의 SNS 이용에 따른 SNS에서 자기표현과 오프라인 모임 참여 및 삶의 만족도 분석)

  • Lee, Youngwon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.301-312
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    • 2020
  • This study explores the patterns of the self-expression in terms of sharing the diverse pictures according to SNS use focused on the social relationships, and the effects of the diverse online activities on the off-line activity. The study results show that the more SNS use focused on the social relationships, the more sharing the diverse pictures in SNS as a tool of the self-expression. It also shows that the more SNS use focused on the social relationships and the more sharing the pictures with friends, the more active in off-line activity. Both of online and off-line network activities have the statistically significant positive effects on the life satisfaction, which implies that the more active in online and off-line network activities, the higher the life satisfaction.

On-Line Insulation Diagnosis Techniques for Stator Winding of Rotating Machines (회전기 고정자 권선에서의 운전 중 절연열화 진단기법)

  • 윤대희;황돈하;신병철;김용주;이광식
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2000.11a
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    • pp.89-93
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    • 2000
  • Recently many research activities on the diagnosis of stator winding insulation of large rotating machines have been reported. Capacitive couplers are widely used as sensors for on-line partial discharge (PD) measurement of high voltage rotating machines. This paper presents laboratory test to compare Stator Slot Coupler (SSC), Resistance Temperature Detector (RTD), 80 [pF] coupler and 500 [pF] coupler for on-line PD measurement of rotating machines. And a novel on-line monitoring system for an insulation diagnosis is proposed.

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Effects of On-Line Community Assisted Team Learning Activities on University Students' Academic Achievement and on the Scores of Shared Mental Model Subscales (온라인 커뮤니티 보조의 팀 학습이 대학생들의 학업성취도와 공유된 정신모형에 미치는 효과)

  • Jun, Myong-Nam;Park, Hye-Sook
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.541-552
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    • 2012
  • The purpose of the study was to investigate the effects of On-Line Community Assisted Team Learning (OCATL) activities on academic achievement and team member's Shared Mental Model(SMM) subscale scores. Two studies were conducted over two semesters in different universities. The first study was aimed at examining the effects of OCATL on university students' academic achievement using pre- and post- experimental design. For this experiment, 133 university students composed of 80 male and 53 female students from 13 colleges participated. The OCATL activities included the orientation of OCATL, seminar on collaborative learning, on-line community assisted team learning with sixteen hour participation during one semester and a final report (or a term paper). To measure these students' academic achievement, their pre- and post-semester's GPA were compared. The results of paired t-test revealed a significant difference in academic achievement (p<.05). The second study was designed to compare the scores of SMM subscales of the experimental group with the OCATL activities and those of the control group without using OCATL activities. The data was collected using the scale of Shared Mental Model(SMM)-short version developed by Johnson in 2011[18]. For this study, 74 participants from 10 teams served as an experimental group and 15 teams which were not exposed to OCATL activities served as a control group. The MANOVA results showed that SMM subscores of two groups measured after the experiment were statistically significantly different: The experimental group with the OCATL activities showed high scores on general task and team knowledge, general task and communication skills, attitudes toward team and task, team dynamics and interactions, team resources and working environment, and satisfaction with the team.

Development of On-Line Partial Discharge Monitoring Techniques for Stator Winding of High-Voltage Motors (고압 전동기 고정자 권선의 활선 부분방전 모니터링 기술개발)

  • Hwang, Don-Ha;Lee, Joo-Hoon;Kang, Dong-Sik;Kim, Yong-Joo;Lee, Jae-Young;Shin, Byoung-Chol
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2004.05b
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    • pp.43-46
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    • 2004
  • Recently many research activities on the diagnosis of stator winding insulation of high-voltage motors have been reported. Most of them utilize a trend analysis of partial discharges. In this paper, a novel on-line monitoring system for an insulation diagnosis is proposed. This system displays magnitude and phase angle distribution of partial discharge. The partial discharge activities can be interpreted more precisely by these techniques.

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A Study on Formation of Brand Attitude and Brand Loyalty by the Activities in Consumer-driven Online Fashion Brand Community (소비자 주도형 패션 브랜드 온라인 커뮤니티 활동에 의한 브랜드 태도와 브랜드 충성도 형성)

  • Choi, Mi-Young
    • Journal of the Korean Society of Costume
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    • v.63 no.2
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    • pp.110-124
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    • 2013
  • The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

The effects of brand trust and attributions on the eco-friendly line extension (브랜드 신뢰와 사회적 CSR 동기귀인이 환경친화적 라인확장에 미치는 영향)

  • Moon, Heekang;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.23 no.4
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    • pp.537-553
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    • 2015
  • Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

Regulation of Caspase Activity During Apoptosis Induced by Baicalein in HL60 Human Leukemia Cell Line

  • Byun, Boo-Hyeong;Kim, Bu-Yeo
    • Food Science and Biotechnology
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    • v.17 no.6
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    • pp.1305-1309
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    • 2008
  • Baicalein, one of the major flavonoid in Scutellaria baicalensis, has been known for its effects on proliferation and apoptosis of many tumor cell lines. Most biological effects of baicalein are thought to be from its antioxidant and prooxidant activities. In this report, baicalein was found to induce apoptosis in HL60 human promyelocytic leukemia cell line. Baicalein treatment induced DNA fragmentation and typical morphological features of apoptosis. To elucidate the mechanism of baicalein-induced apoptosis, the activities of the members of caspase family were measured. Interestingly caspase 2, 3, and 6 were significantly activated whereas caspase 1, 8, and 9 were not activated, suggesting selective involvement of specific caspases. Further, treatment with caspase inhibitors also supports the involvement of caspase 2 in apoptosis process. Although it has been reported that baicalein can induce apoptosis through many caspase pathways, the present study indicates that caspase 2 not caspase 9 pathway may be the important step in apoptosis on HL60 cell line.