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An Empirical Analysis of the Relationship between Advertisement Expenses and Business Performance (광고선전비와 경영성과 간의 실증적 분석)

  • Park, Kyung-Lak
    • Korean Business Review
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    • v.11
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    • pp.277-293
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    • 1998
  • The purpose of this study is to analyse the overall relationship between the advertisement expenses and the two major indicies of business performance, that is, the total amount of sales and the discipline have contrasted the expenses for commercial advertisement with the total amount of sales or with the business performance, respectively, utilizing data on a specific product observed through 3 to 5 years. This study attempts to enlarge the scope of observation and the content of analysis. In order to attain the purpose of this study, the rate of increase in the advertisement expenses is taken as the independent variable and the two major indicies of business performance, the total amount of sales and the resultant interest, as the dependent variables. Business companies or firms which have continually been listed on the board of Korea Stock Exchange for 14 years, from 1982 to 1995, were grouped into four major business categories; 1)Food and beverage industries, 2)Fiber, clothings, and leather industries, 3) Medicine, chemistry, oil, coal, and rubber industries, and 4) Assembled mechanics and metallurgy, machinery, and maintenance industries. Utilizing the KIS-DATA, compiled by Korea Credit Evaluation, Ltd., 30 to 40 samples of business companies or firms were randomly selected from each category. Finally 125 samples were selected and put into regression analyses and follow-up tests by appropriate statistical models, in order to verify if there were any noticeable correlations. The final result obtained through the afore-mentioned research method shows that the amount of advertisement expenses has strong correlations with the amount of sales and the resultant interest. Viewed by business category, in the case of fiber, clothings, and leather industries, the relationship turned out to be significant only with the rate of increase in the total amount of sales, while, in the case of food and beverage industries, the rate of increase in the total amount of sales showed a negatively significant correlations.

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An Empirical Study on Evaluation Factors of Cabin Service Quality of Airlines (항공사 객실서비스의 품질 평가요인에 관한 실증 연구 - MIAT 몽골항공사를 중심으로 -)

  • Hyun, Kil-Nam;Batbold, Senderi;Byun, Ki-Hyo;Hurr, Hee-Young
    • Korean Business Review
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    • v.19 no.2
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    • pp.261-274
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    • 2006
  • Airline business operates in the 21st century within fast changing market environment and fierce competition. Management of airline companies has faced the need for vast adaptation to new trends in the growth of world economy that are cardinal changes in marketing environment due to quick development of Internet and IT, transport price competition and, as a consequence, low profit margin, diversified customer wants and needs, lack of investment needed for new aircraft equipped with the latest high tech innovations, unpredictable oil price changes, and exchange rate fluctuations. This study is aimed to evaluate the quality performance of cabin service, to analyse, further, the issues that appeared to be the most significant among customers' answers to questionnaire, to explore the relationships between these issues and customer satisfaction, to highlight the essential questions to address, and to provide some practical suggestions. The five dimensions (such as tangible, reliability, responsiveness, assurance, and empathy) were adopted to examine the relationship between the service quality and customer satisfaction of Mongolian and non-Mongolian passengers travelling by the MIAT. According to findings of analysis made with use of the SERVPERF model, it can be concluded that Mongolian travellers' satisfaction was effected by 'Tangible' and 'Responsiveness' dimensions of service quality, whereas the 'Empathy' dimension has more impact on the satisfaction of non-Mongolian.

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Physical and Sensory Evaluation of Tenebrio molitor Larvae Cooked by Various Cooking Methods (조리방법별 갈색거저리 유충의 물리적 및 관능적 특성)

  • Baek, Minhee;Yoon, Young-Il;Kim, Mi Ae;Hwang, Jae-Sam;Goo, Tae-Won;Yun, Eun-Young
    • Korean journal of food and cookery science
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    • v.31 no.5
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    • pp.534-543
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    • 2015
  • Recently, the Tenebrio molitor larva was recognized as a novel food ingredient by the Ministry of Food and Drug Safety in Korea. Accordingly, we investigated its physical and sensory characteristics to establish the cooking conditions that may increase the demand of T. molitor larvae as a food. In this study, T. molitor larvae were cooked by various methods such as hot air dry, oven-broil, roast, pan fry, deep fry, boil, steam, and by microwave. In the physical evaluation of texture, the hardness and fracturability values were highest when larvae were cooked in the microwave. The adhesiveness, springiness, and chewiness values were highest when larvae were boiled. Boiled and steamed larvae had the highest lightness (L value), while oven-broiled larvae had the highest redness (a value) and yellowness (b value) values. Sensory evaluations assessed the appearance, aroma, flavor, and texture of cooked T. molitor larvae. Steamed and boiled larvae sizes were significantly large and the form was well preserved similar to fresh larvae. The moisture heat cooked (steamed and boiled) T. molitor larvae had the aroma and flavor of steamed corn, canned pupa, and boiled mushroom. In case of oven-broiled T. molitor larvae, the aroma and flavor of mealworm oil, seafood, sweet and roasted sesame were higher than in those cooked by other methods. In texture among sensory evaluation, the hardness and crispiness were the highest in the hot air dried and oven-broiled larvae, whereas juiciness was significantly higher in the boiled and steamed. Accordingly, we suggest that oven-broiled T. molitor larva will be prefered by consumer, due to its the rich aroma and flavor.

The Effect Evaluation of Nutrition Education Program for Preschool Children in Gyunsggi-do (경기지역 유치원 아동을 위한 영양교육 프로그램의 효과 평가)

  • Kim, Kyung-Hee
    • Korean Journal of Community Nutrition
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    • v.11 no.5
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    • pp.598-607
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    • 2006
  • The following study has been conducted by carrying out the nutrition education program for preschool children and measuring the change in their food preference and nutritional knowledge. The 28 boys and 22 girls with the average height of $117.4{\pm}5.1cm$ and weight $21.8{\pm}3.5kg$ participated in the study. The favorite foods of the children were: meat (51.1%) being the highest, fruits (38.3%), carbohydrates (23.4%), while the least favored food was vegetables (75%). It indicated that 36.2% of the children were having unbalanced diets. The change in food preference after the implementation of the nutrition education program was the significant increase in preference in vegetables and fruits (p<0.01) and proteins such as meat, fish, eggs and beans (p<0.05). The differences in food preference among boys and girls were that the boys showed significant increase in vegetables and fruits (p<0.01) while there was a decrease in the simple sugar groups (p<0.01). Regarding girls, there were significant increases in vegetables and fruits as well as protein groups of meat, fish, eggs and beans (p<0.01). The changes in the nutritional knowledge of the preschool children after the implementation of the nutrition education program were scores for the fruits and vegetables group and carbohydrates group showed a significant increase while the scores for the oil and nuts group had decreased considerably. The average score on nutritional knowledge has significantly increased from 9.07 to 10.17 (p<0.01) and the score on the roles of the nutrients increased from 3.02 to 3.48 (p<0.05). The changes in eating habits of the children after the nutrition education were the answer for the change in eating habits of the children after the nutrition education was 'slight change' 61.4%. Also, the change in food preference was 'slight change' 61.4% and the improvement in nutrition education was 'slightly' 50%. According to the results of this study, it is evident that the change in eating habits and the acquisition of nutritional knowledge is very difficult, thus requiring consistent and prolonged education. Therefore, it seems to be best to include a more systematic and professional nutrition education program in preschool education. Also, the education for the parents should be implemented since the effect of education on children is greater when it is closely connected with the education at home.

Evaluation of Soil in Planting Ground at Seashore Reclaimed Land in Incheon (인천지역 해안매립지 식재기반 평가 연구)

  • Kim, Won-Tae;Yoon, Yong-Han;Kim, Jeong-Ho
    • Journal of Environmental Science International
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    • v.20 no.11
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    • pp.1447-1455
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    • 2011
  • The purpose of this study was to analyze physicochmical characteristics of oil within planting base of Incheon coastal reclamation cities where 10 years have passed since reclamation, and to provide basic data to promote growth and development of plants by conducting evaluation based on the planting degree standard. Study targets were Cheongra, Sondo, and Yeongjong districts within Incheon Free Economic Zone, the coastal reclamation city. The analysis results of average soil characteristics of 3 districts. Soil acidity(pH) was shown in orders of Cheongra district(8.85) > Songdo district(8.70) > Yeongjong district(7.97) and electric conductivity(EC) was shown in orders of Cheongra district(4.80 dS/m) > Songdo district(1.30dS/m) > and Yeongjong district(0.07 dS/m). Organic matter content(OMC) was shown in orders of Cheongra district(5.72%) > Songdo district(2.60%) > Yeongjong district(0.59%) and available phosphate was shown in orders of Cheongra district(70.70 mg/kg) > Songdo district(23.07 mg/kg) > Yeongjong district(2.49 mg/kg). $K^+$ was shown in orders of Songdo district(0.84 cmol/kg) > Cheongra district(0.74 cmol/kg) > Yeongjong district(0.22 cmol/kg), $Ca^{++}$ was shown in orders of Cheongra district(22.08 cmol/kg) > Songdo district(9.87 cmol/kg) > Yeongjong district(4.04 cmol/kg), and $Mg^{++}$ was shown in orders of Cheongra district(1.98 cmol/kg) > Songdo district(1.22 cmol/kg) > Yeongjong district(1.12 cmol/kg). Planting base level of coastal reclaimed land can be applied with above intermediate level, soil acidity and available phosphate were all more than intermediate in 3 districts, and electric conductivity was low level in Cheongra district and more than intermediate level in Songdo and Yeongjong districts. Organic matters content was more than intermediate level in Cheongra district and low level in Songdo and Yeongjong district. $K^+$ among exchangeable ions was intermediate level in Cheongra and Songdo districut and low in Yeongjong district. $Ca^{++}$ and $Mg^{++}$ both were more than imtermidiate levels in 3 districts.

Characteristics of the Warm-Mix Asphalt Mixtures Using the Modified Sulfur Binder (개질 유황결합재를 사용한 중온아스팔트 혼합물의 특성)

  • Kim, Se-Won;Park, Hung-Suck;Kim, Jong-Kyu;Jung, Yong-Wook
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.4 no.4
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    • pp.489-495
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    • 2016
  • In this study, the Warm-Mix Asphalt was prepared using a modified Sulfur Binder mixed with an additive of a polymer component in sulfur, which is an industrial by-product generated in the crude oil refining process. The dynamic stability and durability characteristics of the prepared Warm-Mix Asphalt was evaluated by the indirect tensile strength, the tensile strength ratio before and after water immersion and freezing-thawing, and the dynamic stability by wheel tracking test. The Warm-Mix Asphalt Mixtures using Modified Sulfur Binder has a tensile strength ratio before and after water immersion of 0.88, which is about 1.13 times that of the Warm-Mix formed modified Asphalt, and the tensile strength ration before and after freezing-thawing is also 0.82, thus, all tensile strength ratios satisfied the KS quality standard value of 0.75 or more. The indirect tensile strength was 1.6MPa which was twice the KS quality standard value of 0.8MPa, and about 1.24 times higher than that of normal heated asphalt 1.29MPa. In addition, the dynamic stability by the wheel tracking test was 14,075 times/mm, which was about 15 times higher than that of normal heated asphalt and about 3 times higher than that of the Warm-Mix formed modified Asphalt, showing excellent resistance to plastic deformation such as fatigue cracks.

Review and Prospects on International Physical Distribution Studies of Geography in the Globtlization Era (세계화 시대의 국제물류 연구동향과 과제)

  • 한주성
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.57-74
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    • 1998
  • Recently. the interest in Physical distribution has increased in economic geography This paper aims to review and prospect the internatonal physical distribution studies of international trade and international freight flows. And it has examined the changes in methodology of international physical distribution. Author has defined international physical distribution as the physical distribution of international trade and international freight flow The results are as follows : (1) As the methodology of international physical distribution studies developes, the physical distribution should be recognized not only as transportation phenomenon but also as total logistics which is understood as the combination of production and consumption including information flow. (2) The studies about model of international physical distribution flow ill need to study regional relations including urban, in the future. And economic geography and location theory adding culture and behaviour elements will be restructured, because not only state but also multinational corporation appear as trade subject in global economy. (3) The studies for the relation of habor and its hinterland in Physical distribution need to analyze the factors causing habor use with decision-making behaviour of corporation. (4) After oil crisis. as air freight is important, the studies for hinterland and foreland of freight centering international airport are needed because of necessity of light and small freight. flexible Production system, free trade, and high speed freight transportation of freshing food and flowers and so forth.

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Quality Characteristics of Tomato Wine on Fermentation Conditions (알코올 발효 조건에 따른 토마토 과실주의 품질특성)

  • Jang, Se-Young;Woo, Seung-Mi;Jo, Yong-Jun;Kim, Ok-Mi;Kim, I-Ho;Jeong, Yong-Jin
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.39 no.3
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    • pp.443-448
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    • 2010
  • This study investigated alcohol fermentation conditions for preparation of tomato wine. The alcohol contents of tomato wines prepared from semi-mature and full-mature tomato were about 11% whereas that of immature tomato was slightly lower (10.6%). When characteristics of tomato alcohol fermentation were examined on pre-treatment conditions, the wine from full mature-crushed whole tomato contained lower alcohol at 10.6% than those of full mature-crushed tomato removed stem and full mature-tomato juice removed stem (about 11%). For the effect of initial sugar, the alcohol content and sugar content of tomato wine increased in proportion to the concentration of initial sugar (8.8~14.4% and $5.5{\sim}9.2^{\circ}Brix$). However, initial titratable acidity and pH did not affect the alcohol contents during fermentation, and suggesting needed to be supplementation for sensory improvement of tomato wine. When the quality characteristics of tomato wine fermented under these optimal conditions were investigated, alcohol content, sugar content, titratable acidity and pH were found to be 11.1%, $6.1^{\circ}Brix$, 0.68% and 3.7, respectively. For alcohol components, the total amounts of methanol and fusel oil were 346 ppm and 313 ppm. In addition, maltose showed the highest level of 264.6 mg% in the free sugar analysis of tomato wine whereas sucrose contained 18.7 mg%.

Effects of Various Pretreatment Methods on Physicochemical and Nutritional Properties of Carrot (다양한 전처리 방법에 따른 당근의 이화학 및 영양학적 특성 분석)

  • Kim, Kwang-Il;Hwang, In-Guk;Yoo, Seon-Mi;Min, Sang-Gi;Choi, Mi-Jung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.43 no.12
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    • pp.1881-1888
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    • 2014
  • Pre-thermal treatment is important to minimize quality changes during main cooking or storage. In this study, to optimize pre-thermal treatment of carrots, three types of pre-thermal treatments were applied to carrots and quality changes such as physicochemical, nutritional, or sensory properties were observed. Washed and sliced carrots were thermally treated by hot-water immersion ($100^{\circ}C$, 1~10 min), steaming ($100^{\circ}C$, 1~10 min), and stir-frying with oil (10~80 sec). Carrot tissue was maintained until 2 min hot-water immersion or steaming, and they were damaged by just 30 sec of stir-frying. Color and hardness were significantly affected by treatment time and temperature. Color was completely changed after 5 min and 7 min by hot-water and steam treatments, respectively. Hardness decreased to 44% compared with fresh carrot (4,500 g) after 1 min, 3 min, and 20 sec of hot-water, steam, and stir-frying, respectively. For nutritional changes, ascorbic acid, organic acid, and peroxide activity were reduced by all treatments compared with fresh carrot. Especially, succinic acid was dramatically reduced by hot-water treatment. Otherwise, free sugar contents were increased with greater treatment time in all samples. In this study, pre-thermal treatment of carrot was optimal at 2 min steaming treatment.

A Biological Complex Soil Treatment Process Using Selected Soil Bacterial Strains (현장 미생물을 이용한 생물학적 복합토양정화공정에 관한 연구)

  • Cha, Minwhan;Lee, Hanuk;Park, Jaewoo
    • Journal of the Korean GEO-environmental Society
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    • v.11 no.5
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    • pp.5-13
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    • 2010
  • The research is intended to develop and verify a biological complex soil treatment process to treat and restore soil and groundwater which is contaminated with oil, heavy metals, and nutrients through experiments with the series of treatment process such as bioreactor, rolled pipe type of contact oxidation system(RPS), and chemical processing system. 5 microbial strains were separated and selected through experiment, whose soil purification efficiency was excellent, and it was noted that anion- and nonion-series of complex agent was most excellent as a surfactant for effectively separating oils from soils. Method to mix and apply selected microbes after treating the surfactant in the contaminated soil was most effective. The removal efficiencies of total petroleum hydrocarbon (TPH)-contaminated soil about 5,000mg/L and above 10,000mg/L were approximatly 90.0% for 28 days and 90.7% for 81 days by soil remediation system and the average removal efficiencies of BOD, $COD_{Mn}$, SS, T-N, and T-P in leachate were 90.6, 73.0, 91.9, 73.8, 65.7% by the bioreactor and RPS. The removal efficiency was above 99.0% by chemical processing system into cohesive agents.