• Title/Summary/Keyword: O2O(On-Line to Off-Line)

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A Study on the User Acceptance of O2O Services : Mediating Effect of Customer Attitude

  • CHUNG, Ji Bok;NAM, Sung Jip
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.3
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    • pp.15-24
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    • 2020
  • Purpose - New technologies allow service providers to integrate all the customer information within and between contact channels so that they can offer individualized services. The availability of new mobile devices enables retailers to interact with customers through countless channels (Rigby, 2011). The objective of this research is to examine customers' attitudes toward O2O (on-line to off-line) services and their intention to use based on the Technology Acceptance Model (TAM). Research design, data, and methodology - Utilizing the TAM model, the mediating effect of the users' attitudes toward O2O services on the relationship among perceived ease of use, perceived usefulness, perceived risks and intention to use are to be investigated. Results - The result shows that the perceived ease of use, perceived usefulness, perceived risks have a significant effect on customers' attitudes toward O2O services. It is also revealed that the attitude toward O2O services has a mediating effect among perceived ease of use, perceived usefulness, perceived risks and intention to use. Conclusions - The boundary between on-line and off-line is eroding and various services based on the O2O platform are growing. The results of this study and managerial implications can be applied to O2O platform operators or enterprises planning to sharp on their competitiveness edge through offering variations of service channels.

A Feasibility Study for Application of On-Line Wear Condition Monitoring Technique to the High-powered Diesel Engine (고출력 디젤 엔진의 On-Line 마모상태진단 기술 적용을 위한 기초연구)

  • 윤민호;정동윤;공호성
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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    • 1997.10a
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    • pp.59-65
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    • 1997
  • The calibration of O.M.D is carried out experimentally and is analysed theoretically. O.M.D experimentally measures the change in optical density of artificially contaminated oil which contains Fe powder of 5, 10, 20, 30, 40, 50, 70, 100, 200 ppm. The change in optical density, D$_1$ means the logarithmic transmittance of I$_0$ over $I_1 D_2$ denotes the logarithmic transmittance I$_2$ over I$_1$ on electromagnetic force which arranges the ferrous particles along the line of magnetic force. The theoretical D$_1$ which increases linearly as increasing Fe concentrations, is analysed by light attenuation theory. The difference between theoretical D$_1$ and experimental D$_1$ is due to the attenuation of micro bubbles and the agglomeration of fine particles in the sample oil. The calibrated O.M.D is applied to the sample oil from the high-powered diesel engine. Also the results are compared with those out of the off-line techniques such as JOAP and ICP.

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Omni Channel System for Efficient Fitting Service and Shipping Process (효율적인 피팅 서비스와 배송 프로세스를 위한 옴니채널 시스템에 대한 연구)

  • Lim, Ji-yong;Oh, Am-suk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.2
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    • pp.373-378
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    • 2017
  • While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.

The Analysis of Gate Controllability in 3D NAND Flash Memory with CTF-F Structure (CTF-F 구조를 가진 3D NAND Flash Memory에서 Gate Controllability 분석)

  • Kim, Beomsu;Lee, Jongwon;Kang, Myounggon
    • Journal of IKEEE
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    • v.25 no.4
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    • pp.774-777
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    • 2021
  • In this paper, we analyzed the gate controllability of 3D NAND Flash Memory with Charge Trap Flash using Ferroelectric (CTF-F) structure. HfO2, a ferroelectric material, has a high-k characteristic besides polarization. Due to these characteristics, gate controllability is increased in CTF-F structure and on/off current characteristics are improved in Bit Line(BL). As a result of the simulation, in the CTF-F structure, the channel length of String Select Line(SSL) and Ground Select Line(GSL) was 100 nm, which was reduced by 33% compared to the conventional CTF structure, but almost the same off-current characteristics were confirmed. In addition, it was confirmed that the inversion layer was formed stronger in the channel during the program operation, and the current through the BL was increased by about 2 times.

A Study on Online Business Model : The Case of Automotive Market (자동차 판매 비즈니스 모델 연구)

  • Kim, Ock-bong;Han, Jung-hee
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.269-281
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    • 2015
  • The objective of this study is offering new on line business model for automotive market. In order for the research aim, we conduct direct in-depth interviews with CEO, including analysis of business patterns on eight automotive firms in Gwangju city. As a result, we suggest new business model so called, Online to offline (o2o) that combines advantages in both off-line and on-line business. Techniques that o2o automotive companies may employ include in-store pick up of items purchased online, allowing customers. Purchasing the automotive is not only a car but also services including insurance, warrant services. o2o business model suggested shows the operating of the goods and service sale. When it comes to characteristics of automotive conventional sale patterns, utilization of the online-to-offline commerce has not eliminated the advantages that e-commerce companies have. That model can enhance the new values for customers as well as new market creation. Also, this new business model (o2o) can contribute the emerging industry business model installed based in particular, emergence of Iot (Internet of thing) in terms of sharing knowledge and information between enterprise and customers.

Pholuminescence properties of ZnO disks grown using vapor phase transport (기상 이동법으로 성장한 ZnO disk의 photoluminescence 특성)

  • Nam, Gi-Ung;Kim, Min-Su;Kim, So-A-Ram;Park, Hyeong-Gil;Yun, Hyeon-Sik;Im, Jae-Yeong
    • Proceedings of the Korean Institute of Surface Engineering Conference
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    • 2012.05a
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    • pp.238-239
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    • 2012
  • ZnO disk는 Ar 가스의 ON/OFF 사이클을 사용한 기상 이동법으로 성장하였다. 온도 의존성 photoluminescence (PL)은 PL 스펙트럼의 quenching 동작을 관장하는 메커니즘을 연구하기 위해 조사하였다. ZnO disk의 12 K PL 스펙트럼에서 3.364, 3.315, 3.244, 3.212, 3.170, 3.139, 3.100 eV의 피크를 관측되었고, 그것은 각각 excitons bound to neutral donors ($D^{\circ}X$), A-line, first-order longitudinal optical (1LO) phonon replica of A-line (A-1LO), donor-to acceptor pair (DAP), A-2LO, DAP-1LO, A-3LO 이다. $D^{\circ}X$와 A-line 피크는 Varshni 공식에 의해서 피팅을 하였고, 도너 이온화 에너지는 40 meV 이었다. Free excitons, $D^{\circ}X$, A-line의 lifetime은 이론적으로 계산하였고, 온도가 증가함에 따라 lifetime이 증가하였다.

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O2O Information Service System using Collaborative Filtering basd on BLE Beacon (BLE 비콘 기반의 협업적 필터링을 이용한 O2O 정보 서비스 시스템)

  • Lee, Se-Hoon;Park, Jung-Won;Kim, Mi-Yeon;Kim, Ju-Bong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.07a
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    • pp.25-28
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    • 2015
  • 본 논문에서는 현재 서비스 중인 O2O시스템의 문제점인 '비콘 공해'를 해결하기 위해, 협업적 필터링 및 1축 위치 기반 기술을 이용하여 사용자가 원하는 정보만을 수신 받을 수 있는 BLE 비콘 기반의 협업적 필터링을 이용한 O2O정보 서비스 시스템을 제안하고자 한다. 본 시스템은 사용자가 자신이 원하는 정보만을 제공받을 수 있기에 사용자의 '비콘 공해'를 해결하여 줄 수 있다.

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An Empirical Study of Non-PG Based Mobile Payment Service (NonPG 기반 모바일 결제서비스에 관한 실증적 연구)

  • Lee, Chanhee;Bok, Joonghyo
    • Convergence Security Journal
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    • v.16 no.7
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    • pp.13-19
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    • 2016
  • Recently one of the main keywords representing of Korea is O2O The O2O market is an intersection of online commerce and offline commerce. The spread and popularization of smartphones transform payment market environment from online-based(PC) to mobile-based(Smartphone) which enable payment service expanses to on/off-line both markets. Due to this movement, data security is mo vulnerable than online-based payment service but the preference of serviceability, security threat becomes bigger.O2O service expansion is now at the stage of beginning with the limited influence, but could affect to the establishment of on/off line payment system of VAN and PG in the future. However, in the moment, the motivation to destruct the system is still weak. In this research, the possibility of Non-PG mobile payment service was suggested as a new way of mobile payment service by using PG. With suggestion, it could eliminate the issues of payment method beforehand and provide low fee to merchants.

A Study on Omni-Channel Strategy in Fashion Industry (패션산업에서 옴니채널 전략에 관한 탐색적 연구)

  • Kim, SaeEun;Kim, MunYoung
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

A Study on Durability of Sprayed Coating Layer in the Molten Zn-0.2% Al Alloy Bath (아연-0.2%알루미늄합금 용융도금액 중에서 용사층의 내구성에 관한 연구)

  • 강태영;임병문;최장현;김영식
    • Journal of Welding and Joining
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    • v.19 no.5
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    • pp.512-519
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    • 2001
  • Sink roll has been used in molten Zn-0.2%Al alloy bath of continuous galvanizing line in sinking and stabilizing process of the steel strip in molten metal bath. In this process, although the scraper scraps off the sink roll surface, the dross compounds is builded up on the sink roll surface and the life time of the sink roll is shorten by the dross compounds. The present study was investigated the application of the spray coating layer on sink roll body for improving durability In molten Zn-0.2%Al alloy. Through the durability tests in molten Zn-0.2%Al alloy with various ceramic and cermet coating layer, the optimum bond and top coating material was obtained. As the results, the system of STS430F base metal, WC-l7Co bond and $ZrO_2-SiO_2$ top coating was clarified to be the best quality of durability in molten Zn-0.2%Al alloy.

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