• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.55-63
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• 2018

Most people today search for information on the Internet about the goods or services they want to purchase and then assess the replies posted by other people who have experience with those goods or services. These replies serve as an important reference point that can affect purchase decisions. Replies are divided broadly into two types: first, market normative replies about whether a person experiences satisfaction with (or more than) the price paid for goods or services (positive) or not (negative); and the second is non-market normative replies about whether the goods or service provider morally deserves the profits gained from providing them (positive) or not (negative). Previous studies on replies have focused on market normative replies (whether the food is delicious), and there have only been some studies on the effect of non-market normative replies (the owner is morally good). This research was undertaken to re-examine the effect of market normative replies identified by previous studies in a restaurant visit intention evaluation (Experiment 1), to examine the effect of non-market normative replies not investigated in previous studies (Experiment 2), and to compare the effect of market normative replies and non-market normative replies (the meta-analysis) In conclusion, restaurant visit intention was stronger when market normative replies were positive (delicious) than when they were negative (not delicious) (Experiment 1). Furthermore, restaurant visit intention was stronger when non-market normative replies were positive (the owner is moral) than when they were negative (the owner is immoral) (Experiment 2). On the other hand, it was found that restaurant visit intention was stronger when non-market normative replies were positive than when market normative replies were positive, and restaurant visit intention was weaker when non-market normative replies were negative than when market normative replies were negative. This implies that people are more likely to be affected by non-market normative replies than market normative replies. In addition, this study suggested that the mood changed more before and after checking non-market normative replies than before and after checking market normative replies, and due to this difference, people could be affected more by non-market normative replies than market normative replies.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.66-75
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• 1996

The purpose of the present study was to investigate relation.;hip between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.713-722
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• 1995

The purpose of the study is to investigate the types of apparel usage situations percieved by female consumers. Data (N=132) were collected via a questionnaire developed on the focused stoup interviews and previous studies. By multidimensional scaling (MDS) analysis, two dimensions of perceptual criteria on apparel usage situations are identified: formality, and normative aspects of apparel style. Results indicate that apparel usage situations perceived by female consumers can be classified into four major types: (1) Formal-Normative Situations, (2) Informal-Normative Situations, (3) Informal-Normless Situations, and (4) Formal-Normless Situations.

• Journal of the Korea society of information convergence
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• v.7 no.2
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• pp.1-5
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• 2014

In this study, the smartphone features and service quality to analyze the effects of immersion. Smartphone attribute convenience, entertainment, and a ubiquity. The quality of service is composed of interactivity and personalization. Empirical analyzed. Results of the characteristics entertaining smartphone has a significant impact on both the affective commitment and normative commitment. Ubiquity have had a significant effect on normative commitment. Personalization of service quality has a significant impact on affective commitment and normative commitment. Entertainment and of smartphone features, let's highlight of the personalization of service quality. Emotionally can increase the normative commitment.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.315-325
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• 2019

Purpose: The purpose of this study was to propose useful standards evaluation method using standards networks by analyzing the relationship between normative references citation information list. Methods: The collected data through the survey were analyzed using social network analysis. The measurement tools used for this study were divided into three dimensions such as certificate standard, normative reference and degree centrality. Results: The results of this study are as follows; regarding the influence of standard information, It is meaningful that the research using normative reference item among the bibliography information that the standard itself possesses. The analysis of social network analysis data of population standard, normative reference and the correlation analysis with sales, a variable representing actual utilization performance, suggested the importance of the standard and how to evaluate it. Conclusion: In prioritizing standard maintenance, more efficient management will be possible if centrality figures of standard network information are analyzed and used for standard maintenance.

• Korean System Dynamics Review
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• v.15 no.4
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• pp.129-159
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• 2014

This Study discuss exploring normative-prescriptive factors after the themes on Organizational learning categorize two descriptive/explanatory-perspectives, prescriptive/normative dimension. The former would contain information processing model, theory of action, organizing in organization, while Senge's suggestion on Learning Organization may compose the latter. Each perspective is reconstructed and reinterpreted into the causal mapping relationship founded on system thinking and SD. Underlying on the former try to discovery validities of the latter. But this study only put forward the integral-dynamic model of organizational learning without empirical simulation.

• Korean Journal of Health Education and Promotion
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• v.31 no.1
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• pp.27-43
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• 2014

Objectives: The purpose of this study was to evaluate depression of mothers with children in early childhood and to identify predictors by income level. Methods: The research was conducted with 1,761 data from the 3rd wave of the Panel Study of Korean Children(PSKC) data. Independent variables were socio-demographic data, self-esteem, normative life-events, non-normative life events, parenting stress, marital conflict, social support. Data were analyzed by t-test, ANOVA, hierarchical multiple regression analysis were conducted. Results: Significant factors of depression of female in low-income were non-normative life events, parenting stress, marital conflict. In middle class, significant factors were education, birth order of children, self-esteem, normative and non-normative life events, parenting stress, marital conflict, sociable support. At last, we found that marital conflict was the biggest factor for depression of female in low-income and parenting stress was the most powerful predictor in middle class. Conclusions: Mother's depression has a enormous impacts on development of children in early childhood. Therefore It is required to prevent depression in mothers and it is important to intervene at the early stage of depression. Results of this study showed a different pattern of predictors by income level. Therefore, Intervention and services for a mother's depression should change the direction depending on the level of income.

• Proceedings of KOSOMES biannual meeting
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• 2017.11a
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• pp.199-199
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• 2017

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.2
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• pp.137-158
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• 2023

In the modern digitized data society, there is a growing emphasis on securing trustworthiness and fairness in data utilization, along with data openness. By defining the concept of data democracy from various perspectives and presenting elements of normative values, this study aims to provide a basic conceptual framework to identify and evaluate the data governance system and levels of data democracy. As a foundation for the discussion of data democracy, based on Kneuer's (2016) conceptualization of e-democracy, free and equitable access, e-participation, and e-government were introduced as core dimensions of e-democracy. To improve the quality of data governance and foster a better understanding and practical application of the concept of data democracy, this study takes a normative approach from the perspective of democracy. Inclusiveness, equity, participation, and democratic sovereignty are provided as core dimensions of data democracy. This study highlights the significance of data literacy in promoting data democracy. It proposes the creation and assessment of a curriculum rooted in the normative principles of data democracy within the field of library and information science for future investigation.