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서비스 접점에서 판매원과 고객의 비언어적 커뮤니케이션의 효과: 성별의 조절효과를 중심으로 (Effect of Salesperson's and Customer's Nonverbal Communication at Service Encounter)

  • 김경애;김상희;박만석;박재범
    • 경영과정보연구
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    • 제30권4호
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    • pp.45-71
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    • 2011
  • 본 연구는 서비스접점에서 판매원의 비언어적 커뮤니케이션이 고객의 비언어적 커뮤니케이션과 반응에 미치는 영향을 검토하며 또한 이 과정에서 고객의 인구통계적 특성인 성별이 조절효과를 가지는가를 검토하고자 한다. 선행연구들은 판매원의 비언어적 커뮤니케이션 고객의 행동반응에 미치는 영향을 언급하였다면 본 연구는 상호작용적 비언어적 커뮤니케이션 관점에서 판매원의 비언어적 단서가 고객의 비언어적 단서에 영향을 미치고 고객의 비언어적 단서가 고객의 감정적, 행동적 반응에 영향을 미친다는 것을 제시하고자 한다. 또한 고객의 성별에 따라 상호작용적 커뮤니케이션이 달라질 수 있음을 제시하고자 한다. 연구결과 판매원의 비언어적 커뮤니케이션 중 신체언어가 고객의 비언어적 커뮤니케이션에 영향을 미치며, 성별에 따른 차이검증 결과 판매원의 비언어적 커뮤니케이션 중 신체언어가 여성이 남성보다 고객의 비언어적 커뮤니케이션에 미치는 영향이 컸으며, 신체적 외형이 고객의 비언어적 커뮤니케이션에 미치는 영향은 남성이 여성보다 더 크게 나타났다. 그리고 고객의 비언어적 커뮤니케이션은 고객의 감정에 영향을 미치고 이러한 감정은 고객행동에 영향을 미치는 것으로 나타났다. 이러한 결과는 서비스접점에서 판매원의 비언어적 커뮤니케이션은 정서감염과 모방현상을 통해 고객의 비언어적 커뮤니케이션에 영향을 미치며 고객은 안면피드백을 통해 다시 자신의 감정을 형성하는 근거로 삼는다는 것을 나타내고 있다. 본 연구의 결과는 고객의 긍정적 반응을 높일 수 있는 중요한 요소로 기존 선행연구에서 간과되었던 판매원의 비언어적 커뮤니케이션을 제시함으로써 실무적으로나 학문적으로 서비스접점에서 판매원의 비언어적 커뮤니케이션에 관심을 가질 수 있는 계기를 제공하고 있다.

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시설 여성 노인과 재가 여성 노인의 건강행위 동기요소, 건강행위 및 일상생활활동 비교 (Comparisons on Motivation for Health Behavior, Health Behaviors Practices, and Activities of Daily Living between Institutionalized and Non-institutionalized Elderly Women)

  • 손정태;서순림
    • 성인간호학회지
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    • 제19권3호
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    • pp.379-388
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    • 2007
  • Purpose: The purposes of this study were to compare the motivation for health behavior, health behaviors practices, and ADL of institutionalized elderly women with those of non-institutionalized elderly women. Methods: A cross-sectional descriptive survey was conducted in convenience samples of 144 aged women(80 institutionalized and 64 non-institutionalized) using structured questionnaires. Descriptive statistics, $x^2$-test, and ANCOVA were used for data analysis with SPSS program. Results: The institutionalized elderly reported significantly higher motivation than the non-institutionalized elderly. In subcategories of motivation, self-efficacy of the institutionalized elderly was significantly lower than that of the non-institutionalized elderly. The non-institutionalized elderly reported significantly lower perceived benefits and significantly higher perceived barriers than institutionalized elderly. The institutionalized elderly reported significantly lower health behaviors in exercise and nutrition than the non-institutionalized elderly. Among health behaviors of the non-institutionalized elderly women, stress management marked the lowest score. Conclusion: To enhance motivation of institutionalized elderly women, interventions for building self-efficacy are needed. To promote the health behavior of the non-institutionalized elderly, stress management programs are needed. All elderly women need exercise.

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흡연대학생의 비타민 C 섭취량과 혈청수준 (Vitamin C Intake and Serum Leverls in Smoking College Students)

  • 박정아
    • Journal of Nutrition and Health
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    • 제29권1호
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    • pp.122-133
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    • 1996
  • As ciarette smoking adversely affects vitamin C metabolism in humans, smokers need substantially more vitamin C intake than do non-smokers to achieve similar serum vitamin C concentration. To provide the basic information currently available for the determination of vitamin C requirement for Korean smokers, we investigated the differences the serum vitamin C values between smokers(n=53) and non-smokers(n=62) in relation to their intake of the vitamin through diet in 115 male college students, who had not been using vitamin C supplements. Dietary intakes of vitamin C were determined by a 24-hour recall, and serum vitamin C was determined using the 2, 4-dinitrophenylhydrazine method. The mean vitamin C intakes of smokers and non-smokers were consuming less than 75% of the Koeran RDA for vitamin c in their diet. Smokers consumed yellow and green leafy vegetables more often (P=0.02) and fresh fruits less often(P=0.006) than non-smokers. The mean serum vitamin C concentration of smokers consuming the same amounts of vitamine C as non-smokers, 64.3 umol/1, were 20% lower than for non-smokers, 80.1 umol/l(P<0.05). The risk of low serum vitamin C concentration (LoC) among smokers were 3.8% compared with 1.6% in non-smokers, and the odd ratio for LoC risk was 2.43. There were no correlations between dietary and serum vitamin C for smokers and non-smokers. It was concluded that smokers might require at least 20% more vitamin C to reach the same concentration comparable to non-smokers.

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과실 경도측정을 위한 비접촉 초음파 변환기 연구 (Study on Non-contact Ultrasonic Transducer for Measurement of Fruit Firmness)

  • 이상대;하태훈;김기복;김만수
    • Journal of Biosystems Engineering
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    • 제35권3호
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    • pp.189-196
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    • 2010
  • This study was conducted to develop an non-contact ultrasonic transducer for measurement of fruit firmness. The center frequency of non-contact ultrasonic transducer was 500 kHz. As an active element of non-contact ultrasonic transducer, the 1-3 piezoelectric composite material was selected. That material has high piezoelectric properties such as electro-mechanical coupling factor, $k_t$ and piezoelectric voltage constant, $d_{33}$ and also that material has low acoustical impedance which enables to matching the acoustical impedances between piezoelectric material and air. As a front matching material between 1-3 piezoelectric composite material and air, various kinds of paper with different thickness were tested. To control the dead-zone of the fabricated non-contact ultrasonic transducer, the backing material composed of epoxy resin and tungsten powder were made and evaluated. The fabricated non-contact ultrasonic transducer for fruit showed that the cneter frequency, bandwidth and beamwidth were approximately 480 kHz, 30 % and 12 mm, respectively. It was concluded that non-contact measurement of apple firmness would be possible by using the fabricated non-contact ultrasonic transducer.

Host and Non-Host Disease Resistances of Kimchi Cabbage Against Different Xanthomonas campestris Pathovars

  • Lee, Young-Hee;Hong, Jeum-Kyu
    • The Plant Pathology Journal
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    • 제28권3호
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    • pp.322-329
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    • 2012
  • This study was conducted to investigate host and non-host disease resistances of kimchi cabbage plants to bacterial infection. Kimchi cabbage leaves responded differently to infections with a virulent strain of Xanthomonas campestris pv. campestris (Xcc) 8004 and two strains (85-10 and Bv5-4a.1) of non-host bacteria X. campestris pv. vesicatoria (Xcv). Non-host bacteria triggered a rapid tissue collapse of the leaves showing as brown coloration at the infected sites, highly increased ion leakage, lipid peroxidation and accumulation of UV-stimulated autofluorescence materials at the inoculated sites. During the observed interactions, bacterial proliferations within the leaf tissues were significantly different. Bacterial number of Xcc 8004 progressively increased within the inoculated leaf tissues over time, while growths of two non-host bacteria Xcv strains were distinctly limited. Expressions of pathogenesis-related genes, such as GST1, PR1, BGL2, VSP2, PR4 and LOX2, were differentially induced by host and non-host bacterial infections of X. campestris pathovars. These results indicated that rapid host cellular responses to the non-host bacterial infections may contribute to an array of defense reactions to the non-host bacterial invasion.

Physicochemical Properties of Non-glutinous, Dull, and Glutinous Rice Grain in Segregating Populations of Dull/Glutinous Crosses

  • Kim, Kwang-Ho;Kim, Eun-You;Jeong, Young-Pyeong
    • 한국작물학회지
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    • 제44권3호
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    • pp.277-281
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    • 1999
  • Dull grains segregated from F$_3$ and F$_4$ of the crosses between two dull mutants and a glutinous cultivar were compared with non-glutinous and glutinous segregants for their physicochemical properties. Amylose content of dull rice grain segregated from the dull/glutinous cross showed the intermediate value between glutinous and non-glutinous rice grain, whether it is controlled by the recessive or dominant gene. Alkali digestibility value (ADV) of dull rice grain was lower than that of glutinous or non-glutinous rice. A positive correlation was found between ADV and amylose content of homozygous non-glutinous or dull F$_4$ grains, but a negative relationship was observed in glutinous grains. Protein content of dull grain was significantly higher than that of glutinous or non-glutinous grain segregated from the same cross, while those of glutinous and non-glutinous grains were not different. Among gelatinization characteristics, initial pasting temperature and peak viscosity of dull grains were higher than glutinous rice, and were not different with non-glutinous grain. Hot, cool and consistency viscosities of dull grain were intermediate between glutinous and non-glutinous rices. Dull grains showed the highest breakdown viscosity and the lowest setback viscosity among the three endosperm types.

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Anisotropic, non-uniform misfit strain in a thin film bonded on a plate substrate

  • Huang, Y.;Ngo, D.;Feng, X.;Rosakis, A.J.
    • Interaction and multiscale mechanics
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    • 제1권1호
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    • pp.123-142
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    • 2008
  • Current methodologies used for the inference of thin film stresses through curvature measurements are strictly restricted to stress and curvature states which are assumed to remain uniform over the entire film/substrate system. These methodologies have recently been extended to non-uniform stress and curvature states for the thin film subject to non-uniform, isotropic misfit strains. In this paper we study the same thin film/substrate system but subject to non-uniform, anisotropic misfit strains. The film stresses and system curvatures are both obtained in terms of the non-uniform, anisotropic misfit strains. For arbitrarily non-uniform, anisotropic misfit strains, it is shown that a direct relation between film stresses and system curvatures cannot be established. However, such a relation exists for uniform or linear anisotropic misfit strains, or for the average film stresses and average system curvatures when the anisotropic misfit strains are arbitrarily non-uniform.

여성농업인의 농외소득활동 참여 결정요인 분석: 충남 지역 여성농업인을 대상으로 (An analysis of determinants of non-farming income activities of female farmers: Focused on female farmers of Chungnam area)

  • 안수영;권용대
    • 농업과학연구
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    • 제42권3호
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    • pp.277-283
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    • 2015
  • This study aims at analyzing determinants of non-farming income activities of female farmers, and presenting how to support their participation in non-farming activities. The result of logistic regressive analysis whose subjects are female farmers in the Chungnam area indicates that human and economic capital variables that can predict non-farming income activity participation statistically significantly are persons at the age of 40s to 50s and female farmers who returned to the rural areas. Farming characteristic variables are households that receive subsidiary and participate in two different types of farming whose main farming is rice. The female farmers who spend longer hours doing household chores participate in non-farming income activities more actively. In terms of policy and on-site response variables, the interest in farming and farming businesses shows positive relation, and that of farming and community organization participation presents negative relation. These analysis results indicate that the local government must present the policy that can select non-farming income activity participation groups strategically. This study suggest that it is necessary to expand community centered-non-farming income activities, and to expand or make laws to support female farmer's participation in non-farming activities.

A Novel Corner Detector using a Non-cornerness Measure

  • Park, Seokmok;Cho, Woon;Paik, Joonki
    • IEIE Transactions on Smart Processing and Computing
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    • 제6권4호
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    • pp.253-261
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    • 2017
  • In this paper, a corner detection method based on a new non-cornerness measure is presented. Rather than evaluating local gradients or surface curvatures, as done in previous approaches, a non-cornerness function is developed that can identify stable corners by testing an image region against a set of desirable corner criteria. The non-cornerness function is comprised of two steps: 1) eliminate any pixel located in a flat region and 2) remove any pixel that is positioned along an edge in any orientation. A pixel that passes the non-cornerness test is considered a reliable corner. The proposed method also adopts the idea of non-maximum suppression to remove multiple corners from the results of the non-cornerness function. The proposed method is compared with previous popular methods and is tested with an artificial test image covering several corner forms and three real-world images that are universally used by the community to evaluate the accuracy of corner detectors. The experimental results show that the proposed method outperforms previous corner detectors with respect to accuracy, and that it is suitable for real-time processing.

에너지 소비 및 메모리 내구성을 고려한 EEPROM-SRAM 하이브리드 비휘발성 카운터의 설계 공간 탐색 (Design Space Exploration of EEPROM-SRAM Hybrid Non-volatile Counter Considering Energy Consumption and Memory Endurance)

  • 신동화
    • 대한임베디드공학회논문지
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    • 제11권4호
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    • pp.201-208
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    • 2016
  • Non-volatile counter is a counter that maintains the value without external power supply. It has been used for the applications related to warranty issues to count and record certain events such as power cycles, operating time, hard resets, and timeouts. It has been conventionally implemented with volatile memory-based counter and battery backup or non-volatile memory such as EEPROM. Both of them have a lifetime issue due to the limited lifetime of the battery and the endurance of the non-volatile memory cells, which incurs significant redundancy in design. In this paper, we introduce a hybrid architecture of volatile (SRAM) and non-volatile memory (EEPROM) cells to achieve required lifetime of the non-volatile counter with smaller cost. We conduct a design space exploration of the proposed hybrid architecture with the parameters of various kinds of non-volatile memories. The analysis result shows that the proposed hybrid non-volatile counter can extend the lifetime up to 6 times compared to the battery-backup volatile memory-based implementation.