• 기술혁신학회지
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• 제9권3호
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• pp.412-434
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• 2006

본 연구는 기업형태를 자율성 측면과 기업 규모 측면으로 구분하여 그 주요 특성에 따른 신제품 개발역량과 아이디어의 원천을 규명하고자 하였다. 신제품 개발역량에 있어, 외국자회사가 국내기업에 비해 우수하고, 중소기업이 대기업에 비해 우수한 것으로 나타났다. 신제품 개발을 위한 아이디어의 원천에 있어서는 기업 내부자원의 활용도와 기업 외부자원의 활용도의 비교에 있어 독립기업이 광범위한 외부 자원 네트워크를 가진 그룹계열사에 비해 외부자원을 더 활발히 활용하고 있으며, 국내기업이 외국자회사에 비해 내부자원과 외부자원 모두를 더 활발히 활용하고 있는 것으로 나타났다. 또한, 다양한 외부자원의 흡수 통합 역량의 차이로 중소기업은 내부자원을 더 활발히 활용하고 있었고, 대기업은 기업 외부자원을 더 활발히 활용하는 것으로 분석되었다.

• International Journal of Quality Innovation
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• 제8권2호
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• pp.69-87
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• 2007

High-tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan's high-tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan's high-tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan's high-tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in-depth study of knowledge management and knowledge sharing introduced by the high-tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan's high-tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan's high-tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

• 경영과학
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• 제17권1호
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• pp.1-15
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• 2000

This study examined the role effect provided by top management and team operations in applying the inner capabilities of R&D manufacturing and marketing to the performances of new product development. In examining the relationships of the factors in the study direct and indirect effects were determined in the structural model. Implications for new product development were made in the conclusive section.

• 한국경영과학회지
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• 제17권1호
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• pp.1-1
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• 1992

This study examined the role effect provided by top management and team operations in applying the inner capabilities of R&D manufacturing and marketing to the performances of new product development. In examining the relationships of the factors in the study direct and indirect effects were determined in the structural model. Implications for new product development were made in the conclusive section.

• 산업경영시스템학회지
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• 제44권3호
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• pp.240-247
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• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

• 품질경영학회지
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• 제41권3호
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• pp.355-369
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• 2013

Purpose: This study is about Lean-NPD (New Product Development). Lean-NPD is Pulip Line's New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD. Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD. This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production operations were significantly influence marketing capabilities(t> ${\pm}1.96$). Organizational culture significantly affected marketing capabilities(t> ${\pm}1.96$). R&D capabilities and marketing competencies had significant influence on business performance(t> ${\pm}1.96$). Marketing capabilities had significant influence on quantitative management performance(t> ${\pm}1.96$). Outstanding leadership appear to directly affect Qualitative Performance(t> ${\pm}1.96$). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.

• 유통과학연구
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• 제19권8호
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.197-214
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• 2020

Purpose This study examines the influence of product development competence and IT competence on new product development (NPD) performance in the context of Korean companies. To achieve this goal, this study presents and empirically tests a model of how NPD competence and IT competence can be exploited to positively influence NPD performance through convergence capabilities. Design/methodology/approach The NPD competence are based on the research construct developed by Zhang et al. (2013). IT competence is based on the research construct developed by Lu and Ramamurthy(2011) and the NPD performance are based on the performance construct developed by Sivadas and Dwyer (2000). To complete the investigation, we conducted a survey from Korean 1000 big companies, which enrolled in Korean stock market. Randomly contacted 171 Korean companies, including firms of all sizes and types. To test our hypotheses, structured equation model (SEM) with partial least squares (PLS) method was employed. Findings The findings indicate that NPD competence and IT competence are antecedent to convergence capabilities, while IT competence is higher influence than NPD competence. Also, convergence capabilities has very significant relationship with NPD performance. This study provides a better understanding of the relationship between NPD competence, IT competence, convergence capabilities, and NPD performance. So companies should focus on improving NPD and IT competence on NPD performance through convergence capabilities.

• 디지털융복합연구
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• 제10권9호
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• pp.89-100
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• 2012

본 연구는 제품개발과 품질경영의 통합이 무기체계 국산화의 성공에 어떤 관계를 갖고 있는지 110개 체계방산 대기업 및 체계방산 대기업의 협력업체 그리고 일반 방산협력업체를 대상으로 실증적으로 분석한 결과 다음과 같은 결과를 도출하였다. 품질경영역량요소인 인적자원개발역량, 조직역량 그리고 프로세스역량과 연구개발역량 요소인 인적자원역량, 기술축적역량, 내외부와의 협업역량은 모두 무기체계 국산화 성공의 원가는 물론 시간과 품질 등 모든 요인에 유의한 것으로 나타났다. 이러한 연구결과는 무기체계 핵심부품 국산화 뿐 아니라 일반기업의 신제품개발 활동에 있어서도 품질경영과 신제품개발을 통합할 때 지속가능한 경쟁우위를 확보할 수 있음을 시사하고 있다.

• 무역학회지
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• 제47권6호
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• pp.97-117
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• 2022

Amid the growing importance and growth potential of venture firms worldwide, this study aimed to figure out the effect of new product development capabilities (NPDC) on the internationalization of Korean venture firms and the moderating impact of founders' human capital. NPDC is a core competency that can cope with the rapidly changing market environment and is required when entering multinational markets. Therefore, we subdivided founders' human capital into professional experience, startup experience, education level, and marketing capacity and examined each moderating effect on a venture firm's internationalization. As a result of empirical analysis of 1,362 Korean venture firms using the Tobit model, this study found that venture firms with excellent NPDC tend to achieve a higher level of internationalization. In addition, among the founder's human capitals, professional experience, education level, and marketing competency moderated the positive relationship between NPDC and internationalization. In contrast, the founder's startup experience was insignificant. The results of this empirical analysis explain the factors that trigger the internationalization performance of venture firms from the perspective of dynamic capabilities and suggest that the founder's human capital played an essential role in the internationalization.