The Role Effect of Top Management and Team Operations on the Capabilities and Performance of New Product Development

신제품개발 능력과 성과에서 최고경영자와 팀역할의 효과

This study examined the role effect provided by top management and team operations in applying the inner capabilities of R&D manufacturing and marketing to the performances of new product development. In examining the relationships of the factors in the study direct and indirect effects were determined in the structural model. Implications for new product development were made in the conclusive section.