• 한국IT서비스학회지
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• 제8권4호
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• pp.115-128
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• 2009

In today's changing environment where the product life-cycle is becoming shorter, enterprises are forced to introduce new products as rapidly as possible and to score a success in a market. It is important to manage suppliers who supply parts of the new products to satisfy variable demands. We suggest performance measures of flexibility for suppliers in new products environments. We analyzed the measures from literatures, SCOR (Supply Chain Operations Reference) model and several scorecards. A simulation study was made with the measures in order to understand adaptability of a supply chain. It could help a manufacturer make a decision of purchasing and find a bottleneck supplier.

• 한국경영과학회지
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• 제21권3호
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• pp.11-46
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• 1996

The objectives of this research paper are to identify the types of the firm's new product development strategy and their characteristics about business strategy, to examine the effect of each type on new product outcomes, and to explore the contingency variable influencing the relationship between these types and new product outcomes. The result of the research are summarized as follows : First, in terms of both the resource allocation for product innovativeness and technology acquisition method, this study suggests 9 types of the firm's new product development strategies- Type 1 (pursuing low innovative products/relying on external technology), Type 2 (pursuing low innovative products oriented/relying on internal technology), Type 3 (pursuing low innovative products/relying on mixed technology), Type 4 (pursuing high innovative products/relying on internal technology), Type 6(pursuing high innovative products /relying on mixed technology), Type 7 (balancing low and high innovative products/relying on external technology), Type 8 (balancing low and high innovative products/relying on internal technology), Type 9 (balancing low and high innovative products/relying on mixed technology). Second, these 9 types are deeply associated with the firm's business strategic variables such as product differentiation and market differentiation, and exhibit different level of both technical and commercial performance of new products. Finally, the effects of these types on new product outcomes are different according to industrial environment and firms' characteristics with respect to size and technological capability.

• 한국유기농업학회지
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• 제18권4호
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.83-95
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• 2012

This study aims to develop the 21st century eco design-based fashion products by examining Taller Flora products and presenting eco design approaches. Eco design terms were examined based on literature, and Taller Flora products were explored based on literature and websites. The following research issues were discussed. First, eco design terms are totally handled, thus defining the eco design. Second, eco design-oriented Taller Flora products are examined to explore design approaches. Eco design aims to conserve and heal the global environment with focus on a greater understanding of and interest in nature. As such, eco design is based on a new modern concept of aestheticism that seeks to minimize environmental damage caused by the three processes of production and distribution use and disposal, to take social and moral responsibilities for such activities, and to avoid hurting the environment. Taller Flora brands seek to produce products by keeping close ties with indigenous communities in various nations, and by emphasizing and embracing indigenous people's craftsmanship spirit and creativity Indigenous people use eco-friendly materials and produce products with craftsmanship spirit, and their cooperation by linking different cooperative networks is a good model for strengthening fair trade networks. These addresses the problem of expanding design work through traditional crafting. Therefore, the features of Taller Flora brands presented a new method to approach the eco fashion. The research findings are expected to help develop the eco design of fashion products.

• 한국콘텐츠학회논문지
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• 제18권1호
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• pp.403-411
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• 2018

본 연구는 신제품에 대한 수용 태도를 사례를 통해 분석한 것이다. 본 연구에서 적용된 사례의 내용은 최근에 상영된 영화"상의원(尙衣院)"을 대상으로 신제품의 수용 태도에 대하여 분석하였다. 상의원은 조선시대 왕실의 의복을 관장하는 기관으로 왕과 왕비 등의 특수 계층의 의복을 주관하는 기관이었다. 보수적이며 폐쇄적인 시장 환경 속에서 신제품의 수용에 대한 태도는 내부적 및 외부적 요인들에 의해 많은 영향을 받는다. 기존 시장에서의 경쟁 우위를 확보하기 위한 권위적 및 보수적 태도가 결국 신제품의 수용을 방해하거나 외면을 초래한다. 결국 신제품에 대한 혁신 저항성을 나타나게 된다. 반면에 개방적인 시장에서의 신제품 수용은 자신들의 편익이나 가치를 존중하는 태도가 형성되면 바로 신제품 수용에 대한 태도가 형성됨을 알 수 있다. 이러한 시장 리더들은 자신의 가치를 추구하는 방식에 따라 자신의 제품을 고수하거나 혁신을 수용하는 태도를 형성하게 된다. 이를 위해 다른 사례를 통해 본 연구의 타당성을 검증하였다. 결국 시장에서 신제품의 성공적인 시장 진입은 소비자들에게 제공되는 가치의 전달을 잘 이해시켜야만 성공할 수 있음을 시사한다.

• 패션비즈니스
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• 제14권3호
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• pp.128-145
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• 2010

Nowadays people are turning to have a more intimate environment-friendly lifestyles. In the clothing industry they are focusing on making products that are more human-friendly and not harmful to the environment. In the midst of the spread of consumption research is being done to develop manufacturing textiles that do not induce pollution. For instance, advantages of the natural textile fibers, cotton, silk, and ramie, have been newly recognized in terms of environment-friendliness, Together with these fibers, the natural high molecular materials, such as chitosan and hyaluronic acid, have found new roles in the application sectors of human-friendliness and environment-friendliness. Products using these substances and processing methods can make the products more wearable, have high sensitivity, make people feel aesthetic appreciation for the products, and make them appreciate the value of a more healthier environment. In a survey according to subjects in their 20s and 30s, their preferences towards their consciousness and awareness of the development of materials as well as their attitude towards environment-friendly products were determined as a conclusion. It was shown that consumers that are more conscious about the interest of the environment as well as the problems concerning the environment were more intent on buying products that were environmentally-friendly. Women have shown more active and positive attitudes towards the importance of the awareness of the environment in comparison with men. Generally, consumers in their 20s and 30s preferred the feel of materials that were less than 1% concentration process than those of materials that were 1% concentration process. To increase the "rustly" feeling of the materials, it was found that 1% concentration process was suitable for manufacturing.

• Korean Chemical Engineering Research
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• 제47권6호
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• pp.695-699
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• 2009

경쟁력을 유지하기 위해 기업은 다양한 신제품들을 동시 다발적으로 개발해야 한다. 이런 제품들은 시장에 출시되기 전에 품질, 안정성, 내구성 등 다양한 시험(test)들을 거쳐야 한다. 여러 시험 수행 일정을 조정함으로 그로 인한 전체 발생 비용을 고려한 신제품의 순현재 가치(NPV, net present value)가 변하게 되며 이를 최대로 하기 위한 시스템적 방법이 필요하다. 이러한 필요성에 따라서 본 연구에서는 현실적 자원 제약이 고려된 상황에서 다제품(multiple products)들의 최적 시험 순서를 결정할 수 있는 모델을 제시하였다. 또한 수학적 예제를 통해서 테스트 수행 시간이 확률적으로 주어진 경우에도 적용할 수 있다는 것을 검증하였다.

• 한국경영과학회지
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• 제38권2호
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• pp.43-63
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• 2013

Remanufacturing is a process of recovering end-of-life products into serviceable parts for producing new products. Due to the limited supply of recovery cores to remanufacture, a remanufacturing firm also needs to produce or procure new parts for fulfilling the demand. This paper is targeted for solving the problem of determining the optimal amount of newly produced and remanufacturing parts, which is called production and remanufacturing planning (PRP) problem, under uncertain supply of recovery cores. The new production mitigates the risk of insufficient core supply while it takes more costs than the remanufacturing. The PRP model in this paper also considers disassemble-to-order (DTO) environment, in which multiple kinds of parts are remanufactured from multiple products on order of the parts. Whereas existing studies presents only heuristic solutions for DTO remanufacturing, this paper provides an exact solution for this problem and analytical sensitivity of the involved cost parameters, adopting multi-dimensional newsvendor modeling and stochastic linear programming techniques. The result shows that production and remanufacturing plans for multiple products are mutually dependent, and a change of cost parameters involved in only one part is propagated to all other parts.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.173-185
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• 2013

In this study, the relationships of factors influencing the ways alternative types of new digital products are accepted into the market will be structuralized. On the basis of previous research, it is assumed that customers intend to use alternative types of new digital products when they have a higher value than existing products. The consumer's feeling of attraction toward the product is another factor included in the evaluation of its quality. And the attraction of the products that the consumers feel is also included in the evaluation of the qualities of the product. The results of the study indicate first that a product's value affects its attraction, but not the usage intention of the customer. Second, the benefits of the product affect the customer's recognition of its value, while cost does not. Third, environment affects recognition by the customer of the product's attraction, while knowledge of the product does not. By structuralizing the factors that influence the customer's usage intention about alternative types of new digital devices, the causal relationships of the factors involved in the acceptance of new products into the market and their success can be comprehended.

• KIEAE Journal
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• 제13권2호
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• pp.141-149
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• 2013

This paper aims to provide pragmatic application guidelines of the interior finish materials for apartment houses with newly-established evaluation methodology of the sustainable degree of interior products. With reference to the standards and criteria of domestic eco-labeling accreditation schemes for sustainable products in the area of architecture which focus on the sustainable elements classified as the health, recyclability, durability, and energy efficiency, in this study, a systematic evaluation method has been established for interior finish products with quantifiable indicators for sustainable performance. Base on the evaluation system introduced here, most interior finish products can be classified into a database and applied effectively to the realities from the perspective of the sustainability. There are the necessities of enforcement issues with the idea of revising or taking remedial measures of the current performance criteria of domestic eco-labeling accreditation to bolster their reliability. As well as already-commercialized products, hereafter, continued efforts are needed to control the whole process of manufacturing new interior finish products from their designing, constructing, consuming, recycling and to dismantling in terms of sustainability, which promises more pragmatic follow-up measures for the detail embodiment of the environment-friendly spaces.