• 제목/요약/키워드: New Product Strategy

검색결과 550건 처리시간 0.027초

기능성 유지자원으로서의 들깨(Perilla frutescens var. frutescens)의 이용과 가치 (Uses and Values of Perilla (Perilla frutescens var. frutescens) as a Functional Oil Source)

  • 최용순
    • 한국자원식물학회지
    • /
    • 제28권1호
    • /
    • pp.135-144
    • /
    • 2015
  • The Korean daily intake of vegetable oils has increased about 2.5-fold from 17 g/day to 46 g/day for the last several decades. Perilla (Perilla frutescens var. frutescens) has been cultivated in Korea for a long time as a dietary oil seed which has the highest content of ${\alpha}$-linolenic acid, accounting for nearly 60%. It is known that the main role of ALA is as a precursor to the longer-chain ${\omega}-3$, eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA), the metabolic products of ${\alpha}$-linolenic acid (ALA, ${\omega}-3$). Dietary ${\omega}-3$ fatty acids reduce inflammation and the risk of chronic diseases such as heart disease, cancer, and arthritis, but they also may act as functional components for cognitive and behavioral function. Thus, ${\alpha}$-linolenic acid is one of the essential nutrients in modern dietary patterns in which much linoleic acid is consumed. Nevertheless, perilla oil, rich in ${\alpha}$-linolenic acid, can be easily oxidized, giving rise to controversies with respect to shelf life, the deterioration of the product's commercial value, and further related toxicity. Recent research using genetic modifications has tried to develop new plant oil seeds that balance the ratio of ${\omega}-6/{\omega}-3$ fatty acids. Such trials could be a strategy for improving an easily oxidizable property of perilla oil due to high ${\alpha}$-linolenic acid. Alternatively, appropriate application of antioxidant to the oil can be considerable.

기능성 화장품 마케팅의 소셜 빅데이터 분석 활용 : H사 사례를 중심으로 (Application of Social Big Data Analysis for CosMedical Cosmetics Marketing : H Company Case Study)

  • 황신해;구동영;김정군
    • 디지털융복합연구
    • /
    • 제17권7호
    • /
    • pp.35-41
    • /
    • 2019
  • 본 연구는 소셜 빅데이터 분석을 통해 튼살 기능성 화장품 시장과 고객 분석을 수행하고 중소화장품제조 기업의 마케팅 활용 후 시사점을 도출하기 위해 수행되었다. 20만개 이상의 네이버 블로그, 네이버 까페, 인스타그램, 네이버스토어 게시글을 대상으로 R을 활용한 빅데이터 분석을 수행하였다. 키워드 빈도분석, 연관관계 분석을 통해 고객 니즈와 경쟁사 포지셔닝을 이해하고 마케팅 전략 수립을 위한 시사점을 도출하였다. 분석 결과 튼살 완화와 함께 예방이 핵심 소구점으로 파악되었고 선물용 시장을 위한 제품 라인의 확장이 주요 시사점으로 나타났고 제품에 대해 상호 보완할 수 있는 제품과의 연관성이 높은 것으로 나타났다. 전통적인 마케팅 기법과 함께 사용 시 소셜 빅데이터 분석은 증거기반의 의사 결정과 기존에 파악하지 못했던 고객과 시장의 특성 도출에 유용함을 확인하였다. 향후 연구에서는 word2vec과 같은 자동화된 문장 분류를 통해 추가적인 마케팅 인사이트를 얻을 수 있을 것으로 판단된다.

Increased Tolerance to Furfural by Introduction of Polyhydroxybutyrate Synthetic Genes to Escherichia coli

  • Jung, Hye-Rim;Lee, Ju-Hee;Moon, Yu-Mi;Choi, Tae-Rim;Yang, Soo-Yeon;Song, Hun-Suk;Park, Jun Young;Park, Ye Lim;Bhatia, Shashi Kant;Gurav, Ranjit;Ko, Byoung Joon;Yang, Yung-Hun
    • Journal of Microbiology and Biotechnology
    • /
    • 제29권5호
    • /
    • pp.776-784
    • /
    • 2019
  • Polyhydroxybutyrate (PHB), the most well-known polyhydroxyalkanoate, is a bio-based, biodegradable polymer that has the potential to replace petroleum-based plastics. Lignocellulose hydrolysate, a non-edible resource, is a promising substrate for the sustainable, fermentative production of PHB. However, its application is limited by the generation of inhibitors during the pretreatment processes. In this study, we investigated the feasibility of PHB production in E. coli in the presence of inhibitors found in lignocellulose hydrolysates. Our results show that the introduction of PHB synthetic genes (bktB, phaB, and phaC from Ralstonia eutropha H16) improved cell growth in the presence of the inhibitors such as furfural, 4-hydroxybenzaldehyde, and vanillin, suggesting that PHB synthetic genes confer resistance to these inhibitors. In addition, increased PHB production was observed in the presence of furfural as opposed to the absence of furfural, suggesting that this compound could be used to stimulate PHB production. Our findings indicate that PHB production using lignocellulose hydrolysates in recombinant E. coli could be an innovative strategy for cost-effective PHB production, and PHB could be a good target product from lignocellulose hydrolysates, especially glucose.

패션 뷰티 콘텐츠의 동영상 플랫폼 활용 특성에 대한 연구 - 유튜브를 중심으로 - (A Study on the Characteristics of Video Platforms Usage of Beauty Content with YouTube at the Center)

  • 위서현;정재우
    • 한국콘텐츠학회논문지
    • /
    • 제21권10호
    • /
    • pp.127-137
    • /
    • 2021
  • 다양한 주제와 형식을 활용한 유튜브 뷰티 콘텐츠 채널이 양적, 질적 확장을 진행 중이다. 이에 따라, 본 연구에서는 Statista를 통해 국내 및 해외 주요 뷰티 브랜드 및 패션지와 뷰티 인플루언서들을 대표하는 상위 5위의 채널을 선정하여 이들을 중심으로 사례 조사를 진행하였다. 이를 통해, 패션 뷰티 콘텐츠 생산자에 따른 동영상 플랫폼 활용 특성과 콘텐츠 성격 비교 및 매력적인 콘텐츠가 어떤 유형과 특성으로 구성되어 있는지를 밝힘으로써 증가하는 뷰티 관련 콘텐츠를 위한 전략으로 연결시키고자 하였다. 연구 결과, 영상 중심의 유튜브 플랫폼의 성장은 제품 정보의 원천을 다양화시킴으로서 기존 광고의 수동적 소비자들을 생산자 혹은 새로운 전달자의 역할로 변화시킴을 알 수 있었다. 또한 생산자에 따라 다른 성격의 콘텐츠가 소비됨에 따라 객관적인 저널리즘적인 시선보다는 생산자 중심의 콘텐츠가 제작되어짐을 알 수 있었다. 따라서 향후 차별화되는 뷰티 콘텐츠를 위해서는 밀레니얼 세대에 효과적인 다양한 엔터테인먼트 요소와 더불어 소비자와 브랜드와의 관계 및 연결을 강화시킬 수 있는 '브랜드 가치'의 전달이 필수적임을 알 수 있었다.

A Study on the Automated Payment System for Artificial Intelligence-Based Product Recognition in the Age of Contactless Services

  • Kim, Heeyoung;Hong, Hotak;Ryu, Gihwan;Kim, Dongmin
    • International Journal of Advanced Culture Technology
    • /
    • 제9권2호
    • /
    • pp.100-105
    • /
    • 2021
  • Contactless service is rapidly emerging as a new growth strategy due to consumers who are reluctant to the face-to-face situation in the global pandemic of coronavirus disease 2019 (COVID-19), and various technologies are being developed to support the fast-growing contactless service market. In particular, the restaurant industry is one of the most desperate industrial fields requiring technologies for contactless service, and the representative technical case should be a kiosk, which has the advantage of reducing labor costs for the restaurant owners and provides psychological relaxation and satisfaction to the customer. In this paper, we propose a solution to the restaurant's store operation through the unmanned kiosk using a state-of-the-art artificial intelligence (AI) technology of image recognition. Especially, for the products that do not have barcodes in bakeries, fresh foods (fruits, vegetables, etc.), and autonomous restaurants on highways, which cause increased labor costs and many hassles, our proposed system should be very useful. The proposed system recognizes products without barcodes on the ground of image-based AI algorithm technology and makes automatic payments. To test the proposed system feasibility, we established an AI vision system using a commercial camera and conducted an image recognition test by training object detection AI models using donut images. The proposed system has a self-learning system with mismatched information in operation. The self-learning AI technology allows us to upgrade the recognition performance continuously. We proposed a fully automated payment system with AI vision technology and showed system feasibility by the performance test. The system realizes contactless service for self-checkout in the restaurant business area and improves the cost-saving in managing human resources.

China's Public Diplomacy towards Africa: Strategies, Economic Linkages and Implications for Korea's Ambitions in Africa

  • Ochieng, Haggai Kennedy
    • East Asian Economic Review
    • /
    • 제26권1호
    • /
    • pp.49-91
    • /
    • 2022
  • Recent years have witnessed renewed interest in Africa and public diplomacy has emerged as the vital tool being used to cultivate these relations. China has been leading in pursuing stronger economic partnership with Africa while middle powers such as Korea are also intensifying engagement with the continent. While previous studies have analyzed the implications of China's activities in Africa on advanced powers, none has examined them from the paradigm of middle powers. This study fills this gap by assessing China's activities in Africa, their economic engagement and implications for Korea's interest in Africa. The analysis is qualitative based on secondary data from various sources and literature. The study shows that China's public diplomacy strategy involves a high degree of innovation and has evolved to encompass new tools and audiences. China has institutionalized a cooperative model that permeates many aspects of governance institutions in Africa, enabling it to strengthen their relations. This could also be helping China to adjust faster leadership transitions in Africa. Whereas the US is still the most influential country in Africa, China is influential in economic policies and has outstripped the US in infrastructure diplomacy. This could be because African policy makers align more with China's economic model than the US' mainstream economics. Chinese aid to Africa has been diversified to social sectors that are more responsive to the needs of Africa. Trade and investment relations between China and Africa have deepened, but so does trade imbalance since 2010. China mainly imports natural resources and raw materials from Africa. But this product portfolio is not different from Korea and the US. China's energetic insertion in Africa using various strategies has significant implications for countries with ambitions in Africa. Korea can achieve its ambitions in Africa by focusing resources in areas it can leverage its core strengths-such as education and vocational training, environmental policy and development cooperation.

한국 가상 아이돌 그룹의 콘텐츠에 나타난 디지털 기술 및 패션의 특징 (Digital Technology and Fashion Features in the Contents of Korean Virtual Idol Groups)

  • 설가예;서승희
    • 패션비즈니스
    • /
    • 제27권1호
    • /
    • pp.110-125
    • /
    • 2023
  • Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

AHP를 활용한 반도체부품 생산공정 시뮬레이션 연구 (A Simulation Study on the Manufacturing Process of Semiconductor Parts Using AHP)

  • 허특;문덕희;박철순;장병림
    • 한국시뮬레이션학회논문지
    • /
    • 제18권2호
    • /
    • pp.65-75
    • /
    • 2009
  • 반도체 생산공정은 다양한 장비들이 복잡하게 서로 연관된 일련의 작업들로 구성되어 있다. 이들 장비들은 공학적 또는 환경적 요인들을 고려하여 직렬 또는 병렬의 혼합구조로 배치되어 있다. 따라서 많은 비용이 발생하고, 동시에 고려해야할 사항이 복잡하므로 한 번 설치되면 레이아웃 변경이 거의 불가능한 실정이다. 따라서 생산량의 변동이나 신제품의 개발과 같은 상황에서 새로운 설비의 투자나 레이아웃의 변경은 매우 신중하게 결정되어야 한다. 본 논문은 반도체의 부품을 생산하는 공장에 대해 시뮬레이션을 적용한 사례연구다. 시뮬레이션 모델은 $QUEST^{(R)}$라는 도구를 이용하여 개발되었으며, 시뮬레이션을 통하여 생산환경의 변화에 대응하는 다양한 전략을 검토하였다. 또한 본 연구에서는 결정인자가 다수인 대안에서 최적안을 도출해 내기 위하여 AHP 기법을 사용하였다.

연상네트워크기법(Means-end Chain method)을 이용한 식품소비자행동 질적 연구 - 스웨덴인의 아시아 음식 인식을 중심으로 - (A Qualitative Study of Food Consumer Behavior Using the Means-end Chain Method - Illustrating Research into Swede's Perception on Asian Food -)

  • 이경란
    • 한국식생활문화학회지
    • /
    • 제24권6호
    • /
    • pp.641-648
    • /
    • 2009
  • The principal objective of this study was to analyze Swede's perceptions of Asian food using a means-end chain method, which may contribute to our understanding of new markets for a food industry interested in globalizing Korean food. With the Means-end chain method, one can determine the cognitive structures built in consumer's minds, which are developed by connecting attributes of product, consequences, and values. The attributes of Asian food that are most positively perceived by Swedes are 'fresh vegetables', 'low-fat', 'light meat and seafood', 'exotic ingredients', 'not expensive' and 'unknown food'. The consequences of eating Asian food connected to these attributes are 'healthy', 'tasty', 'good way to save money' and 'curious'. Finally, Swedes expect to enjoy a value of 'achievement' at the end. Based on the result that 'unknown food' attribute is connected to 'achievement' value, Swedes are assumed to be attracted by the fact that Korean food is 'unknown food'. However, the effect of the 'unknown food' attribute will fade away with time; therefore, stressing Korean food's status as a 'healthy' food, which can be attributed to its use of 'fresh vegetable' and 'light meat and seafood' ingredients and 'low fat' cooking method may be effective as a long-term strategy for making Korean food attractive. The 'healthy' consequence is connected to Swedes' perception of the value 'achievement' and simultaneously to their perception of the value 'belonging and love/sense of belonging'.

국내 소비재 기업의 지속 가능한 플라스틱 경영 전략 평가를 위한 지표 개발 (Evaluation of Sustainable Plastic Management Strategy of Korean Consumer Goods Companies)

  • 한수호;권성구;박준희;이정기;이재혁;성용준;황성연;옥용식
    • 한국환경과학회지
    • /
    • 제32권11호
    • /
    • pp.745-756
    • /
    • 2023
  • Growing stringent global regulations in Korea poses a threat to corporate sustainability. Companies must respond strategically to navigate these regulations and avoid greenwashing. Objective of this research was to analyze how Korean companies are responding to the global trend of reducing plastic use and propose improved management strategies. Seven indicators were developed to assess companies' post-plastic strategies and applied to analyze the sustainability reports of Amore Pacific and LG Household & HealthCare. These indicators included, 1) disclosure of plastic raw materials used by weight or volume, 2) disclosure of recycled plastic raw materials used by weight or volume, 3) disclosure of waste recycling, reuse amounts, and disposal using waste treatment method 4) strategies to reduce environmental impact of plastics, 5) plastic packaging, reduce, recycle, reuse, and composting (in the real environment), 6) plastic management roadmap for the circular economy, and 7) education for sustainable plastic management. Based on the review of considered companies, we propose in-listed sustainable plastics management strategies: disclosing the ratio of plastic raw materials and recycled raw materials for all products, considering recycling rate throughout the product value chain, and not only for the production phase, reviewing carbon dioxide emissions based on life cycle assessment rather than reducing plastic consumption, studying the biodegradability of biodegradable plastics in natural environment such as soil, considering the consumer's perspective.