A Qualitative Study of Food Consumer Behavior Using the Means-end Chain Method - Illustrating Research into Swede's Perception on Asian Food - |
Lee, Kyung-Ran
(Department of Nutritional Science and Food Management, College of Health Sciences, Ewha Womans University)
Mengoni, Mariangela (School of Management and Economics, Vaxjo University) Mayazi, Adja (School of Management and Economics, Vaxjo University) Pehrsson, Anders (School of Management and Economics, Vaxjo University) |
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