• Title/Summary/Keyword: New Media Environment

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Analysing the narrative structure in the contents of Media facade (미디어 파사드 콘텐츠에 나타나는 서사 구조에 대한 연구 - 서울스퀘어의 정규 콘텐츠를 중심으로)

  • Lee, Youna;Jung, ChangYong;Kim, Hyunggi
    • Journal of Digital Contents Society
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    • v.14 no.3
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    • pp.367-379
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    • 2013
  • The Media facade is valuing more than utilizing to the display space and has potential as a new urban culture. The possible role of the contents, which can be a variety of expression can be seen that the more importance. Using narrative structure, which is a component of the story, discourse, temporality, spatiality, to analyze to the contents of media façade and this study suggests that new contents of narrative is an appropriate utilization at the new media environment.

Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment (멀티 플랫폼 시대 지상파 방송 콘텐츠 유통 전략 방안)

  • Chung, Dong Hun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.117-130
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    • 2012
  • Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

A Study on the Exhibition Characteristics of the Digital Signage in Corporate Exhibition Hall (기업홍보관의 디지털 사이니지 전시연출특성에 관한 연구)

  • Jang, Hyun-Ha;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.114-124
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    • 2011
  • The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

A Study on the Development of a Web-based Broadcasting Information System (웹 기반 방송정보시스템 개발에 관한 연구)

  • Kim, Ji Hyuk;Yum, Chang Sun
    • Smart Media Journal
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    • v.6 no.1
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    • pp.54-60
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    • 2017
  • Recently, broadcasting companies have been faced with changes in social environment, particularly, the emergence of new media, including the internet, cable TV and DMB, and in the political environment, such as convergence in broadcasting and communications media. To cope with these changes, broadcasting companies are showing increasing interest in building new broadcasting information systems. This study presents how to develop a web-based broadcasting information system for the small and medium-sized broadcasting company. For developing the system, the study describes system configuration, business function relationship diagrams and business flow diagrams, entity relationship diagrams, major programs, and graphic user interfaces. The newly developed web-based broadcasting information system is expected to increase business productivity to a significant extent through faster decision-making and business execution in and out of the company.

A Study on the Social Commerce in Smartphone Environment (스마트폰 환경에서 소셜커머스 사용에 대한 연구)

  • Ahn, Hyunchul;Lee, Hyoung-Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

A Study on the Media Expression Trend in Interior Design of Korea (한국실내디자인에 있어 매체적 표현 경향에 관한 연구)

  • 오인욱;이창윤
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.11-16
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    • 2001
  • All vague and constructions of contemporary cultural environment have been reorganized and the relationship between people and culture can't follow development speed of rapid material civilization development and being informationalized. Because of the circumstances, physical environment is changing into other cultural environment, existence of human being is at a crisis. Physical value precedes mental value and rapid changing causes culture lag. Modernism design of 20th century suggested standard, simplicity and mass production methods, but nowaday, as human being complexity is increasing, information-media are needed to satisfy that. Namely usual design thoughts have to be changed because our life is surrounded by many kinds of powerful media sings and various mixed cultural circumstances. People predict that the characteristics of new ages are 'Immateriality', 'Sensoriality', 'multimedia'. Amongst them, medial spatial characteristics will be eventually remarkable in commercial space which is coincided with economic logic and multilateral culture. This study is a focus on commercial space which emphasis contemporary medial characteristics and observes medial meaning and various technique through some experimental works in Korea. Also this study's purpose is to examine design directions which correspond with contemporary Korea culture.

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Design and Implementation of parallel Media server in current system environment (기존 시스템 환경에서의 병렬 미디어 서버의 설계 및 구현)

  • 김경훈;류재상;김서균;남지승
    • Proceedings of the IEEK Conference
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    • 2000.06c
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    • pp.97-100
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    • 2000
  • As network resources have become faster and demands for multimedia service through network have increased, the demand for Media server system has increased. These kinds of media server solve their bottle neck problem of internal storage device by using parallel system which takes advantage of fast network resource. Many vendors have suggested each of their media server system to solve these problem radically, but most of them require major modification of infra component and additional drawback has added. For example, storage mechanism for specific media requires new file system which is totally different from traditional one, and algorithm for enhancing performance may not suit for traditional operating system environment. In this paper, we designed a parallel media server based on web interface of traditional system and implemented a program for media server. Implemented server system performs parallel processing through web interface without any modification of traditional system, and controls which is related to merging load by distributed data is charged only to client and control server and consequently load of storage server can be minimized. And also, data transfer protocol for streaming media includes Retransfer algorithm and client Admission control policy relevant to performance of whole system.

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A Process Model for Virtual Collaboration: Theoretical Synthesis and Empirical Exploration (가상협업을 위한 프로세스 모형)

  • Suh, A-Young;Shin, Kyung-Shik
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.73-94
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    • 2008
  • When individuals collaborated in virtual settings, communication is medicated through a variety of communication technologies, and is associated not only with communication effectiveness but also with socio-emotional interactions among group members. In this regards, scholars have examined how technology-mediated communication systems can be designed and used to facilitated communication interaction. However, the empirical results of the previous studies have revealed inconsistencies in the effects of communication media on users' behavioral or attitudinal responses, and on their viable effectiveness in organizations. Some studies claim that computer-mediated communication(CMC) is task-oriented but not suitable for emotional expression since it hinders close interpersonal interaction. On the other hand, some studies argue that individuals are able to develop interpersonal relationships more effectively in a CMC environment than in an FtF-environment. Due to the different perspectives, a theoretical gap exists, and it leads to the inconsistent research findings. The purpose of this paper is to combine the two different perspectives into single unified model, thereby providing a more realistic and comprehensive understanding about virtual collaboration. The present study here sought to answers the following questions with organizational communication perspective: What are the major components of virtual collaboration? What factors affect the performance of virtual collaboration? And what kind of managerial efforts should organization make in order to facilitate CMC media effectiveness in virtual collaboration? Although there is a certain belief that new media, namely technology-mediated communication support would create new opportunities, the problem of "how" or "why" has been an important question that is still not fully addressed. In this regards, we collectively reexamined previous literatures with major issues which are still controversial and integrated various theoretical activity within computer-mediated communication domain: task-oriented approach, socio-emotional approach, and evolutionary psychological approach. Our first contribution is to develop a framework for virtual collaboration by combining two different perspectives into a single unified model, providing a more realistic and comprehensive understanding. The second main contribution is the joint modeling of both social presence and cognitive effort, and the effects on two distinct but important communication outcomes(i.e., take performance and relational development). We tested the research hypotheses which were developed based on the various CMC theories using data gathered through a self-administered mail survey of 127 individuals of 69 virtual workgroups. The proposed model was supported, providing preliminary evidence that the tension between two opposite view should be integrated. The results show that the individual's psychological processes(social presence and cognitive effort) in a virtual environment significantly mediated the effect of CMC inputs (media richness, user adaptation, and shared contest) on the CMC outputs (task performance and relational development). Furthermore, this study shows that the lack of perceived media richness of CMC media can be complemented by user adaptation and shared context. Based on the results, we discuss how communication system should be designed and implemented so as to promote virtual interaction as well as how a virtual workgroup should be composed to complement the lack of media richness. A virtual collaboration using CMC media may create new value by overcoming the logistical constraints. On the other hand, it may also generate various managerial risks such as communicational depersonalization, process dissatisfaction, and low cohesion. Therefore, this study suggests that organization managers should carefully choose the CMC mediums and monitor individual member's cognitive and affective psychological processes during virtual collaboration to reduce potential risks in virtual collaboration.

Trends and Development Prospects in Broadcasting Technology (방송 기술 동향 및 발전 전망)

  • J.S. Um;B.M. Lim;H.Y. Jung;S.K. Ahn;H.J. Yim;J.H. Seo
    • Electronics and Telecommunications Trends
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    • v.39 no.2
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    • pp.43-53
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    • 2024
  • The media environment is rapidly evolving to be tailored to viewers using personal mobile devices in accordance with technological evolution and changes in social structures. Broadcast media technology is also advancing to enable new services, including data casting, in various reception environments beyond the existing fixed environment and one-way audio/video content services. In addition, technologies to increase the transmission capacity to accommodate next-generation large-capacity media content as well as communication network utilization and convergence technologies are being developed to facilitate interactive services and expand the broadcasting coverage. We discuss the current status and future prospects in broadcasting technology for terrestrial and mobile communication systems and analyze broadcasting technology elements for upcoming media environments relying on generative artificial intelligence.

Fashion Accessory Design Using Media Art (미디어아트를 이용한 패션 액세서리 디자인)

  • JeKal, Mee;Lee, Youn-Hee
    • Journal of the Korean Society of Costume
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    • v.58 no.4
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    • pp.1-12
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    • 2008
  • The expansion of media art has not only developed the digital technology but also given lots of environmental evolution to improve various fields of design as the main topic of the 21st century. The purpose of this study is aimed at proposing the new design that integrates fashion accessaries with media art technology. This will be done by understanding the social environment in digital ages and studying technology of design based on a variety of literature about changes in our society, neo value, vision, culture and art with fundamental notion of media art. First stage for this study, put an idea into just fashion accessary design because it is not sufficient to incoporate fashion and media art technology. The presented OLED(Organic Light Emitting Diodes) in this study is a kind of display to be in a limelight in the next generation and can be applied to various field of design. media art simultaneously moved into the scope of artistic debates. As a result, we can found that the use of audiovisual introduced numerous new aspects to the conceptual and aesthetic engagement with questions of conception. Today, the presented forms of art and inter-action from the closed -circuit work to interactive media art installations to open process-exist as parallel possibilities.