• Journal of Internet Computing and Services
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• v.12 no.1
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• pp.39-53
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• 2011

Recently, a new media reform bill has passed through the National Assembly in Korea. The introduction of comprehensive programming channels that combine news and entertainment programs is expected to have a direct and indirect effect on the media related industry. And it affects not only existing traditional media operators, but also companies that consider entering the comprehensive programming business. This study analyzes the changes caused by the emergence of new businesses and identifies competitive strategies. Using Scenario Network Mapping (SNM) that is a scenario planning methodology for developing an industry network map in a complex environment. As a result of this study, the following competitive factors were identified: new business competitiveness, government policy and support, and content differentiation. This study has significance as an initial study on comprehensive programming channels strategies. It also provides implications to the government and the entrepreneur who is considering starting a comprehensive programming business.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.152-161
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• 2023

Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

• The Journal of Industrial Distribution & Business
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• v.10 no.1
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• pp.59-67
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• 2019

Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.146-153
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• 2010

With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

• Journal of Broadcast Engineering
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• v.15 no.4
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• pp.555-562
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• 2010

After starting digital terrestrial broadcasting, there have been a number oftrials to provide new services like data broadcasting on a spare bandwidth of a DTV channel. Recently, the Push-VOD service, which provides A/V contents on that bandwidth, gets more attention and is being standardized as NRT(Non-Real-Time) by ATSC. However, it is highly probable that the contents transmitted in this way contain many errors due to the DTV receiving environment. Thus, in order to improve the reliability of transmission, the contents should be transmitted repeatedly several times, considering the unidirectional property of DTV terrestrial network. In this paper, we propose a method to calculate the optimal number of repetitions to transmit each contents in a way that minimizes the number of errors occured, when trying to transmit several contents to the receiver in a restricted time, using Markov-chain modeling and dynamic programming approach.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.407-417
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• 2020

Modern art is undergoing drastic changes due to the development of digital media. In a digital media-based environment, writers are producing new works that share artistic values and experiences with audiences. In this study, it is the production of a work on interactivity that combines cutting-edge digital technology with objects. When a viewer touches an object, an LED screen connected to the object is completed. Prior to the production of the work, for theoretical consideration, the research was focused on academic paper materials, professional books at home and abroad, and internet analysis. The production of the work used Arduino and presented production circuits and programming sources for the artists to apply to the production of the work. This study is meaningful in presenting new values and possibilities in the expression of objet works.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.61-79
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• 2020

Purpose - This article empirically investigated the effects of the socio-political factor of censorship preconditioning, and organizational support, mediating performance expectancy of public sector officials' behavioural intention to utilise social media in a post-communist country, Mongolia. Design/methodology/approach - This study collected 212 survey data from public sector organisations in Mongolia. Using the Partial Least Squire (PLS) method, this study analyzed the proposal model grounded on the UTAUT model. Findings - There are still communist footprints in the form of censorship, which remained as a negative precondition factor, and this has an indirect negative influence, and organisational support mediates to enhance performance expectancy. Effort expectancy and social influence factors have direct positive influence on the use of social media systems in the government domain of Mongolia Research implications or Originality - This study empirically investigated the model of public employees' intention to examine the post-communist countries' cultural, social, economic, and political systems, government organisational environment of the former communist sphere. The cultural factors, censorship and organisational support, to the existing IT adoption UTAUT model were also identified to test the situation of a post-communist country, Mongolia. This study contributes to the new theoretical involvement with social media by testing a new social media-based third-party intercommunication channel, including intent to use in the public service for post-communist countries. This study practically provides the guidelines to promote social media usage for public sector in the post-communist situation.

• Journal of Korean Society of Environmental Engineers
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• v.29 no.3
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• pp.289-296
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• 2007

Porous media for sewage treatment were developed through a pyrolysis process of food wastes with loess in the study. This work was carried out in two consecutive stages; in the first stage, new porous media were prepared through a high temperature pyrolysis process, and then the resultant media were applied to a simple lab-scale sewage treatment process in the second stage. To determine the optimum operating conditions of pyrolysis and mixing ratio of materials, physical properties such as specific surface area, porosity and compressive strength of final products were analyzed. The removal efficiencies of TOC and COD were measured to evaluate the effectiveness of resultant porous media. As a result of the experiment, we found that the best mixing ratio of food wastes to loess was 1 : 1 at $1,100^{\circ}C$. Average porosity of the developed media was 37.0%, in which pore size ranged from 1 to $20{\mu}m$, showing quite vigorous microbial activation. After immersing the media into a reactor for sewage treatment for eight days, removal efficiencies of TOC and COD were 87.3% and 85.0%, respectively.

• Journal of architectural history
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• v.16 no.2
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• pp.23-41
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• 2007

The main purpose of this study is to reveal the properties and specialities of architectural space after Modernism. Space was the main theme of Modernity in architecture and they insist Modern architectural space had its own characteristics compared with the earlier period. With view that another paradigm of space is rising as a criticism of and departure from Modernity, this study try to show what is the contents of difference and how it express in reality. We can find a new trends in architectural spaces, that are the production of totally different circumstantial background as like information society, digital media environment, post structuralism, new science and heterotopian situation in urbanism. We can call it Post Modernity in architectural space that would find the 'Otheness' and expand the territory of architecture. It means not only the change of architectural space itself but also different cognition and perception of space is taking place. Contemporaru architectural space has lost its materiality and conventional socio-cultural functions. Dematerialization and media or image -like being is the new characteristics instead. It demands a new way of being in a different life-world as well as the new expenence of architecture.

• 제어로봇시스템학회:학술대회논문집
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• 1992.10a
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• pp.558-563
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• 1992

Bearing information of target is used critically for target tracking in underwater environment. In passive sonar, target bearing measurements are obtained by processing the acoustic signal emanating from the target. PDA tracking algorithm is usually applied in this case since bearing measurements have several peaks due to interference with other acoustic sources or reflections from underwater media. In this paper, we propose a modified PDA algorithm adopting new probabilistic distributions of the number, position, and amplitude of peaks based on the analysis of real data. This algorithm is tested on real and artificially generated data. The computer simulation result shows improvement of the tracking performance.